39 min
Speaking segmentation | Kimberly Ayala, Akeneo CS School
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- Management
“How do I see tech touch coming into play? I see that it’s really going to make a difference, specifically, if you’ve got one customer who isn't going to respond well to a QBR, or who perhaps doesn't want a biweekly call. We need to make sure they’re engaged in other ways."
Customer segmentation is an indispensable part of customer success. Without it, you can’t truly aim to provide every customer with the service and experience they require.
In this episode of CS School, we sat down with Kimberly Ayala, Director of Customer Success (North & South America) at Akeneo, and chatted about everything segmentation-related. Digital segmentation, AKA “tech touch” is touted as a vital approach in all businesses, but how and why is it employed?
Tune in to find out just how Akeneo’s customer success team tackles this crucial topic.
Key topicsHow you can customize your tech touch approach for different segmentsAkeneo’s secret recipe for efficiency through technologyWhat automation and AI really mean for segmentationHow you can segment to monetize customer successThe trick to balancing tech touch with customer expectationsKimberly’s advice to overcoming challenges with customer segmentation
ResourcesConnect with Kimberly on LinkedInDon’t miss her talk at Customer Success Festival New YorkBe a part of the conversation in the CSC Slack channelBecome a member and tap into a bank of expert-vetted resources
A little about our guestCustomer success has been Kimberly’s calling for over a decade now – you could say she’s one of the OG's in this field! Her passion for helping customers achieve their goals lit a fire early on. She loves rolling up her sleeves, getting scrappy, and doing whatever it takes to drive success.
The thrill of project management combined with genuine connection with people makes customer success the perfect space for her.
Now Kimberly’s fortunate to lead a team of remarkable CSMs. It's deeply fulfilling to help them grow into their own as professionals.
Be on the pod!Did you enjoy this episode? If so, please subscribe to the CS School podcast and leave a rating and/or a review – we appreciate your support! Alternatively, you can speak to us on our socials, or get involved with the discussion on the Customer Success Collective Slack channel.Have you got something to say? Perhaps you wanna be on the podcast, or know someone who’d be a great guest? Get in touch, contact hello@customersuccesscollective.com. 📩
“How do I see tech touch coming into play? I see that it’s really going to make a difference, specifically, if you’ve got one customer who isn't going to respond well to a QBR, or who perhaps doesn't want a biweekly call. We need to make sure they’re engaged in other ways."
Customer segmentation is an indispensable part of customer success. Without it, you can’t truly aim to provide every customer with the service and experience they require.
In this episode of CS School, we sat down with Kimberly Ayala, Director of Customer Success (North & South America) at Akeneo, and chatted about everything segmentation-related. Digital segmentation, AKA “tech touch” is touted as a vital approach in all businesses, but how and why is it employed?
Tune in to find out just how Akeneo’s customer success team tackles this crucial topic.
Key topicsHow you can customize your tech touch approach for different segmentsAkeneo’s secret recipe for efficiency through technologyWhat automation and AI really mean for segmentationHow you can segment to monetize customer successThe trick to balancing tech touch with customer expectationsKimberly’s advice to overcoming challenges with customer segmentation
ResourcesConnect with Kimberly on LinkedInDon’t miss her talk at Customer Success Festival New YorkBe a part of the conversation in the CSC Slack channelBecome a member and tap into a bank of expert-vetted resources
A little about our guestCustomer success has been Kimberly’s calling for over a decade now – you could say she’s one of the OG's in this field! Her passion for helping customers achieve their goals lit a fire early on. She loves rolling up her sleeves, getting scrappy, and doing whatever it takes to drive success.
The thrill of project management combined with genuine connection with people makes customer success the perfect space for her.
Now Kimberly’s fortunate to lead a team of remarkable CSMs. It's deeply fulfilling to help them grow into their own as professionals.
Be on the pod!Did you enjoy this episode? If so, please subscribe to the CS School podcast and leave a rating and/or a review – we appreciate your support! Alternatively, you can speak to us on our socials, or get involved with the discussion on the Customer Success Collective Slack channel.Have you got something to say? Perhaps you wanna be on the podcast, or know someone who’d be a great guest? Get in touch, contact hello@customersuccesscollective.com. 📩
39 min