More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.
Hosting Your Own Event for Positioning and Revenue with Lisa Princic
Hosting your own event can be incredibly valuable for you and your business.
It can position you as an expert and authority in the topic of your event; it can expand your visibility to new audiences; and it can build your email list and bring in revenue.
There are different types of events you can host: live vs. pre-recorded; one day vs. multiple days; online or in person.
Here at Speaking Your Brand, we hosted our Brave. Bold. Beyond. Live Virtual Summit in April 2021 and in October 2020. We chose to do it live on one day: all of our speakers delivered their talks live on the day of the event.
My colleague and business coach Lisa Princic took a different approach to the summit she hosted in February (called The Profitable Membership Summit): hers was pre-recorded presentations and interviews, with some live components, over a period of a few days.
I invited Lisa on to the podcast to talk about:
The specific goals she had for her summit Why she decided to structure hers the way she did How she chose her speakers and curated the content The price points she had and why she decided to charge more than others typically do The results she got Changes she’ll make for next time
About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. She helps them simplify their offers, increase their visibility with bolder messaging, strengthen and deepen their marketing systems and scale with membership programs. She is a trained business strategist and the host of the Scaling Deep Podcast. Lisa is a results-oriented, deep thinker who has a knack for “seeing” the value of each business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Show notes at https://www.speakingyourbrand.com/223
Lisa’s website: http://www.scalingdeep.com/ and https://scalingdeep.com/freebie/
Listen to Lisa’s podcast “Scaling Deep”: https://scalingdeep.com/podcast/
My episode 111 on Scaling Deep: https://scalingdeep.com/thought-leader-carol-cox/
Schedule a consult call with us to talk about creating your signature talk: https://www.speakingyourbrand.com/contact.
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Lisa Princic (guest) = https://www.linkedin.com/in/lisaprincic/
Related Podcast Episodes:
Episode 12: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic Episode 142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series] Episode 174: Hosting Your Own Virtual Summit with Dr. Holly Tucker Episode 189: Behind the Scenes of Planning Our Virtual Summit with Carol Cox and Diane Diaz [Use Your Voice Series] Episode 196: Why Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane Diaz
Communicate Your Vision & Values to Your Team with Amber De La Garza
How do you communicate internally with your team members, your clients, and your vendors? I invited my friend Amber De La Garza onto the podcast to talk about how she has done this with her team members as her business has grown, including what she covered during her team retreat; using decision-making filters; the nuances of word choice; and more.
Get the full show notes & links at https://www.speakingyourbrand.com/222/
Your I.P. Can Make Your Business Scalable and Saleable with Erin Austin
My guest is Erin Austin, an intellectual property attorney and founder of Think Beyond IP. She helps B2B professional services firms identify, protect, and leverage their valuable intellectual assets.
Erin and I talk about:
What it means for a business to be scalable and saleable
Why you want to think in terms of what it would look like to sell your business even if you have no intention of doing so
The different forms of intellectual property (copyright, trademarks, etc.)
Having a speaker contract
The Power of Stories Told by Women (Summit Speeches by Carol Cox & Diane Diaz)
In this episode, we’re sharing the opening remarks from our recent Brave. Bold. Beyond. Live Virtual Summit.
Listen in for not only the content but also the structure of our speeches. What elements do you notice?
Here's what attendees said:
"This is by far the best online event I have attended: intimate, engaging and special. The speakers were riveting, their stories compelling. Thank you to all the women who worked so hard to create this day of empathy and strength to make us all stronger. WOW!"
Identifying and Pitching Places to Speak with Carol Cox and Diane Diaz
This is a mini-training based on the one we do for our clients in our Thought Leader Academy on creating your visibility plan and identifying and pitching places to speak (in TLA, we also go into creating your speaking fees and packages, writing your speaking proposals, and more).
Being a Force for Change vs. a Force for Good with Natalie Legrand
My guest Natalie Legrand recently graduated from our Thought Leader Academy and is one of our panelists at our Brave. Bold. Beyond. Live Virtual Summit.
I invited Natalie on to talk about:
Her thought leadership project
What it looks like to implement DEI as a small business owner
Why you want to be a force for change and not just a force for good
Questions we can consider to be a force for change
Recognizing obstacles others have that we don’t think about
Natalie coaches me (really helpful!)
WOW, I'm blown away!
This is the podcast I didn't know I needed, but from the first episode I listened to, it was clear to me that Carol knows what she's talking about, and that I'd better stick around. It has been one lesson after the other, with mind-blowing ah-ha moments along the way. I have learnt so much from this podcast. How was I ever allowed to think I could talk in public about my business without this information? Thank you Carol!
Carol is a fantastic host and wealth of knowledge! Not to mention she brings on guests who deliver value and inspiration. Highly recommend the listen.
Love This Podcast!
Carol delivers such great content with every episode. Her episodes are well executed and packed with valuable information. I would recommend this podcast to anyone who wants to be inspired!