294 episodes

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

Speaking Your Brand: Public Speaking for Women Carol Cox

    • Business
    • 4.8 • 116 Ratings

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

    [Coaching] Get More Leads from Your Presentations with Monica Young

    [Coaching] Get More Leads from Your Presentations with Monica Young

    One of the best reasons to be a speaker is to increase brand awareness for your business and to generate leads and clients.
    Especially as social media gets noisier and the algorithms make it harder for our content to be seen, being a speaker standing in front of an audience (whether in person or virtually), with the built-in credibility and authority and attention that comes from that, is an incredible opportunity to connect with potential clients and take them to the next step on their buying journey with you.
    However, what I see happen a lot is that speakers provide too much content, especially too much training, in their lead generation presentations, which makes it less likely that they will get the leads they want.
    This episode is an on-air coaching call with one of our Thought Leader Academy clients, Monica Young, as she pivots from training content to thought leadership in her presentations.
    You’ll hear us talk through:
    Pinpointing her offer and ideal client Using our Signature Talk Canvas® framework to lay out her content in the 3 acts The types of questions to ask her audience Integrating her personal story as the bridge from Act 1 to Act 2 Focusing more on changing the audience’s understanding of productivity rather than giving them more things to do Using the feedback form for lead generation Monica’s experience in the Thought Leader Academy

    About My Guest: Monica Young, Productivity Consultant and CEO of MY Productive Biz, is passionate about helping small business owners and high-performing professionals Do L.E.S.S and Accomplish More - even when they feel like there is too much to do and not enough time. Sharing her extensive experience in business ownership and operations - and her freaky fascination with all things productivity - Monica has helped hundreds of professionals get organized and streamline their day-to-day operations so they can accomplish their work, enjoy their lives, and increase their impact.



    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/290
    Take our free quiz to discover your Speaker Archetype: https://www.speakingyourbrand.com/quiz/ 
    Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
     
    Connect on LinkedIn:
    Carol Cox = https://www.linkedin.com/in/carolcox Monica Young (guest) = https://www.linkedin.com/in/monicajyoung/


    Related Podcast Episodes:
    Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox Episode 275: Public Speaking Has Changed: The 3 Skills You Need Now to Get Selected, Stand Out, and Make Money as a Speaker Episode 169: Leveraging Free Speaking Engagements Into Bigger Opportunities with Angela Hosking  

    • 35 min
    Register for Our New Free Live Training: What You Need to Go from Commodity Speaker to Thought Leader

    Register for Our New Free Live Training: What You Need to Go from Commodity Speaker to Thought Leader

    We have a new free LIVE training happening on Tuesday, August 16!
    Register today for free at  https://www.speakingyourbrand.com/training/.
    If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker.
    Commodity speakers are undifferentiated and interchangeable.
    It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations.
    What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business. 
    How do you know if you’re in the commodity speaker category? What can you do to position yourself as a thought leader?
    Attend our free live training on "Speaking for Income & Impact: The 3 Key Elements You Need (and What’s Getting In Your Way) to Go from Commodity Speaker to Thought Leader."
    Register at https://www.speakingyourbrand.com/training/.
    You'll learn:
    The moment I recognized I was a commodity speaker and what that had cost me The changes I made, the results I got, and what I learned that surprised me 3 key elements you need to go from commodity speaker to thought leader What’s getting in your way from making this shift, including some tough love about all the time and energy you’re spending on social media 3 things you can do now to start making this shift to thought leadership Examples of how our Thought Leader Academy clients have shifted from commodity speakers to thought leaders  
    Join your host Carol Cox of Speaking Your Brand for this webinar.
    Be sure to ATTEND LIVE so you can ask questions and get our special bonus.
    Register at https://www.speakingyourbrand.com/training/.

    • 2 min
    Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox

    Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox

    If you’ve been getting speaking requests, but they’re free or low paid, or you’ve been charging the same amount for a while and aren’t sure if (and how) to raise your speaker fees, tune in to this episode.
    I share 3 reasons you *should* increase your speaking fee and how to confidently do so.
    I also go through specific dollar amounts of what you could be charging based on where you’re at in your speaking journey.
    Finally, I talk about reasons why you may decide to speak for free and specific things you can do to make sure you’re getting maximum value from those speaking engagements.



    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/289/
    Find out your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
    Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
    Connect on LinkedIn = https://www.linkedin.com/in/carolcox
     
    Related Podcast Episodes:
    Episode 169: Leveraging Free Speaking Engagements Into Bigger Opportu Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox Episode 271: Providing Transformation vs. Information with Carol Cox Episode 274: The Key to Booking More Speaking Engagements with Sarah Lynn Wallace

    • 19 min
    A Framework for Creating a Signature Talk for Income and Impact with Carol Cox

    A Framework for Creating a Signature Talk for Income and Impact with Carol Cox

    Do you sometimes sit down to create a new presentation and stare at a blank document or slide deck, not sure where to start or you feel like you have so many ideas you don’t know which to include?
    Or perhaps you’ve been delivering your presentations for a while and they’re not quite as effective as they could be for lead generation?
    Or perhaps you want to put more of your thought leadership and personal stories in your presentations but aren’t sure how to do that?
    This is why I created the Signature Talk Canvas® framework.
    I use it for my own presentations and we use it with our clients in VIP Days and in our Thought Leader Academy. It works for any topic in any industry.
    Our framework is a proven, repeatable process that works - so much so that it’s led to tens of thousands of dollars (at least) in clients from lead generation talks I’ve given plus all the leads and sales our clients have received from their presentations. It’s also led to highly successful TEDx and keynote talks.
    In this episode, I describe the Signature Talk Canvas® framework and how you can use it for income and impact.
    You can see what our Signature Talk Canvas® framework looks like by downloading our free thought leadership workbook at https://www.speakingyourbrand.com/guide/. 



    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/288/
    Download our free thought leadership workbook: https://www.speakingyourbrand.com/guide/. 
    Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
    Connect on LinkedIn = https://www.linkedin.com/in/carolcox
     
    Related Podcast Episodes:
    Episode 145: You Need to Create a Framework Episode 236: Using One Story with Different Angles for Different Audiences with Chanta Wilkinson Episode 243: How We Create a Signature Talk in a VIP Day Episode 284: Connecting Your Ideas into One Message with Cindy Rowe

    • 20 min
    The ROI of Investing in a Speaking Coach with Dianna Deeney

    The ROI of Investing in a Speaking Coach with Dianna Deeney

    What can you expect when you work with a speaking coach? What are the outcomes and results you get?
    In last week’s episode, we talked about what a public speaking coach does and when you need one.
    In this episode, I talk with one of our Thought Leader Academy grads, Dianna Deeney, on why she decided to invest in a speaking coach, including:
    What attracted her to thought leadership for her business Why public speaking wasn’t on her radar until after she joined our program The tangible results she’s seen so far, both personally and professionally What surprised her about adding storytelling and performance aspects to her presentations


    About My Guest: Dianna Deeney is the host of the Quality during Design Podcast and is the founder of Quality during Design. She coaches product development engineers about awareness and use of quality and reliability methods during the design development process. She is an engineer, a senior quality professional, and an active member of ASQ holding certificates as a CQE, CRE, CQA, and CMQ/OE. Dianna believes that design engineers do not need to become quality or reliability engineers to use those methods and benefit from quality thinking. She has seen that using quality as a strategic asset during concept and design development improves the design and the design process and helps design engineers to be recognized as star performers. Her mission is to bridge product managers and designers (entry-level to seasoned) to the world's quality initiatives and quality-minded people
     
    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/287
    Dianna’s website: https://www.qualityduringdesign.com/
    Find out your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
    Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
     
    Connect on LinkedIn:
    Carol Cox = https://www.linkedin.com/in/carolcox Dianna Deeney (guest) = https://www.linkedin.com/in/diannadeeney/


    Related Podcast Episodes:
    Episode 285: 4 Speaker Archetypes: Learn How to Market and Sell Your Speaking with Carol Cox Episode 286: What a Speaking Coach Is and When You Need One with Carol Cox and Diane Diaz  

    • 26 min
    What a Speaking Coach Is and When You Need One with Carol Cox and Diane Diaz

    What a Speaking Coach Is and When You Need One with Carol Cox and Diane Diaz

    What exactly do we do as speaking coaches when we work with our clients?
    When is the right time for you to work with a speaking coach?
    In this episode, Diane Diaz, our lead speaking coach, and I talk about:
    Different types of business and speciality coaches When and why we’ve hired coaches ourselves The purpose of hiring a coach What we do as speaking coaches Some trigger points for when you could benefit from working with a speaking coach


    About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/286
    Find out your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
     
    Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
     
    Connect on LinkedIn:
    Carol Cox = https://www.linkedin.com/in/carolcox/  Diane Diaz = https://www.linkedin.com/in/dianediaz 


    Related Podcast Episodes:
    Episode 236: Using One Story with Different Angles for Different Audiences with Chanta Wilkinson Episode 257: ​​Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk [The Medium is the Message Series] Episode 283: How to Exceed Expectations as a Speaker at an Event with Jill Janecke Episode 284: Connecting Your Ideas into One Message with Cindy Rowe

    • 30 min

Customer Reviews

4.8 out of 5
116 Ratings

116 Ratings

Eva Jannotta ,

A great show for thought leaders

Carol delivers the realness. I love how clear she is, plus the thought leadership concepts she brings to this show like the speaker archetypes and the “expert trap.” Plus, her guests cover some many topics from the ins and outs of speaking to money, vulnerability, and more. I highly recommend Carol!

Katie KBJAnderson ,

Invaluable insights to step into your greater impact

Since I first discovered Carol Cox’s Speaking Your Brand podcast in mid-2021 I’ve been an avid listener. As a consultant, speaker, and author, I appreciate Carol’s insights about how to take tangible steps from expert to thought leader. If you want to get started in developing your speaking experience or are an experienced speaker seeking to create a greater impact, listen to this podcast and learn with Carol and her fabulous guests.

The Stiletto Squad ,

So Glad I Found It!

I was looking for tips about using LinkedIn and your show popped up. And I’m so glad it did! So far I’ve listened to three episodes and they’ve each been filled with quick, super helpful, very actionable tips for female entrepreneurs. Can’t wait to hear more.

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