The ROI Online Podcast Steve Brown

Running an agency has many hurdles, right? Luckily, there are many tools out there to help with that. In this episode of the ROI Online Podcast, we sat down with Chase Buckner, the Marketing and Sales Director of HighLevel, to learn how agencies and marketers can thrive with a simple all-in-one sales and marketing platform. 


Chase Buckner started in HighLevel, a marketing and sales platform that helps agencies and marketers thrive, as Manager of Customer Success and is now the Marketing and Sales Director. In his role, Chase manages the affiliate, paid ads, and organic content channels as well as the marketing team. He also owns Vallarta CoWork, located in Puerto Vallarta, Mexico. It’s the city's first coworking space with all the commodities you need to work peacefully.


With HighLevel’s all-in-one marketing and sales platform, you can keep your tools in one place while saving money and streamlining your entire delivery process so you can focus on keeping your clients happy. It can also help you grow your agency by connecting you with the most successful agency owners on the planet who will be able to help you close more deals or allow you to offer more services.


Among other things, Chase and Steve discussed:
Chase’s backstory and experiences What HighLevel is and how it worksEasy ways to use HighLevel to grow your agencyHow HighLevel can set agencies and marketers up for success in the futureExciting new things coming to HighLevel

You can learn more about Chase here:
Follow Chase on LinkedIn

Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown

Learn more about Go High Level:
https://www.gohighlevel.com/main-page?fp_ref=lewis-affiliates67

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Are you constantly looking for new marketing strategies that elevate your business? A mastermind is a brilliant way to go about it. In this episode of the ROI Online Podcast, we sat down with CEO & entrepreneur R.T. Custer to learn how to develop a mastermind, how to maximize its impact, and how to use it to grow your business.

R.T. is the Co-Founder and CEO of Vortic Watch Co, a wristwatch manufacturing company. He’s also Chief Revenue Officier of Carter & Custer, a full-service advertising agency serving clients mostly through content and story-based marketing services.

R.T. discovered that leaders like Walt Disney, Franklin D. Roosevelt, Benjamin Franklin, and Thomas Eidson all shared one secret that propelled them to success: each person was a member of a mastermind group. Masterminds are led by someone who starts the group as a way of helping people achieve a specific, common purpose. For example, the leader directing the mastermind might want to help people scale a business.

Among other things, R.T. and Steve discussed:
R.T.’s backstory and experiences How his company Vortic Watches startedMore about his agency Carter & Custer and the Fast Foundations MastermindHow to run a mastermindHow to create a mastermindHow to organize a mastermind group
You can learn more about R.T. here:
Follow R.T. on LinkedIn


Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown


Learn more about R.T. businesses:
https://carterandcuster.com/fast-foundations/
https://carterandcuster.com/
https://vorticwatches.com/


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How can you truly know you’re delivering the best and most relevant content? This is an often asked question by entrepreneurs and luckily we have something that can help you grow your business. In this episode of the ROI Online Podcast, SEO Specialist and co-founder of Surfer Michał Suski explains how to merge content strategy, creation, and optimization into one smooth process to grow your brand and business.

Michał  is a SEO Specialist, he joined the IT industry during his last year at university and five years later he became a co-founder of Surfer which is a modern SEO tool that helps efficient teams stay ahead of the game. Surfer is a bootstrapped company, profitable, and growing constantly. Michał’s responsible for educating customers, introducing Surfer into their processes, business development, and partially the product growth direction.

If you’re wondering how you can create content that ranks on the first page of Google, better your strategy and grow your company you should definitely stay and listen!

Among other things, Michał and Steve discussed:
Michał ’s backstory and experiences How his company “Surfer” started The importance of having a great content strategyHow to cheat Google SEOHow to write a good description for SEOHow to make money off of SEOHow important are blogs to SEOHow much do SEO writers make
You can learn more about Michał here:
Follow Michał on LinkedIn

You can learn more about Surfer here:
https://surferseo.com/

Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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Want to publish content on a regular basis without adding more work to your plate or more employees to your team? In today’s world, content is a necessity, but creating it regularly can be a headache.

Luckily, it’s actually not that hard to create content people will love. In this episode of the ROI Online Podcast, CEO Kate Bradley Chernis explains how you can use artificial intelligence in your marketing, tips for creating a better social media presence, and a social media content tool that makes posts easy.

Kate went from being a DJ, to owning a marketing agency that worked with large organizations, to finally creating a software (Lately) that uses AI to grow your business, along with an amazing team. Lately helps you write better marketing content with help from artificial intelligence and software automation.

The world evolves everyday, and so does the technology you need to adapt. Making sure your marketing strategy is always evolving as well and including elements like AI can ensure your business keeps progressing and meeting your customers’ needs.

Among other things, Kate and Steve discussed:
Kate’s backstory and experiences The challenges she faced starting her businessThe importance of having AI in your marketing Elements that should be included in a robust social media strategyWhy social media is a must for an inbound marketing strategyHow to create a social media strategy without losing sleep

You can learn more about Kate here:
Follow Kate on LinkedIn
Follow Kate on Twitter 


You can learn more about Lately.ai here:
https://www.lately.ai/

Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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The digital age has made it easier for people to do just about anything, but that also means the purchasing journey is more difficult than ever before. An overload of high-quality content can slow down or derail a decision entirely if buyers cannot make sense of what they're seeing. In this episode of the ROI Online Podcast, CEO and founder Lenwood Ross talks about his digital transformation agency, strategic social selling, and why it’s so important to build a digital culture where you actually connect and engage with potential customers.

Lenwood has always focused his efforts to achieve big results and now shares his 25 years of personal highs and lows with others. He’s the CEO and founder of Accelery, Inc., an agency that helps organizations generate demand for their products and services without unproductive cold calls, unanswered emails, or paid advertising bills. 

Modern buyers know it all, and today, they want it at a discount. If you can’t adapt, you’re at risk of losing everything you have worked so hard for. Cultivating your digital culture can help you get closer with customers, develop lasting relationships, and stay relevant regardless of the way the world changes.


Among other things, Lenwood and Steve discussed:
Lenwood’s backstory and experiences What you need to know about the CLX toolHow to turn your social media activities into sales (without selling on social media)The basics of social selling and peer-to-peer collaborative learningEasy ways to influence buyers and changemakers

You can learn more about Lenwood here:
Follow Lenwood on LinkedIn


You can learn more about Accelery, Inc. here:
https://www.accelery.com/


Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with business and finance consultant Rob Te Braake about how you can make better decisions when it comes to your business, what most CEOs overlook, and why your financial information is so crucial.

Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs. Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs. 

Making better decisions starts with a goal in mind, understanding which road gets you there, and then acting on it. It's very hard to see the impact of one decision, so breaking down your goal into small steps can really help you have more clarity—and be more successful. 

Among other things, Rob and Steve discussed:
Robs’ backstory His company Insight MattersThe top 5 key performance indicators (KPI’s) that agencies usually mess upWhat you should know about the cost of acquisition How can you make better business decisions How financial data influences business decisionsWhether or not digital marketing agencies are actually profitable How to manage a marketing agency
You can learn more about Rob here:
Follow Rob on LinkedIn

Learn more about Insight Matters and get a 25% off your Gameplan with this link:
https://financeinsightmatters.com/roionline/

Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Support the show