16 episodes

Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives.

Provocation with Purpose Mindshare USA

    • Business
    • 5.0, 3 Ratings

Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives.

    Do you even know what 5G is?

    Do you even know what 5G is?

    Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. In this episode, we talk to Verizon Media about 5G. With so much hype over the years, is it really poised to transform the way we live, work, learn and play? What does it really mean?

    • 17 min
    Fyre & Lice

    Fyre & Lice

    Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. In this episode, we’re talking about influencers. Even with few followers, anyone can become an influencer, and people are experiencing distrust. We’ll talk with Janet Levine from our Invention+ team and question the provocations of what future might hold for influencer culture, and what it means for society at large.

    • 10 min
    On the Basis of Code

    On the Basis of Code

    Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. Pretty much every facet of our lives is controlled by algorithms. From what content we see, to the prices we pay, who we decide to date and who gets the job. In this episode, we’re talking with Rachel Lowenstein from our Invention+ team about algorithm bias and why it matters.

    • 7 min
    Are Young People Even Reading?

    Are Young People Even Reading?

    Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting writers and more, in this special SXSW interview.

    Wattpad’s vision is to entertain and connect the world through stories. Using the power of community and technology, the global multi-platform entertainment company is unleashing the full potential of stories to the world, in any format.

    • 10 min
    Are subscription services king?

    Are subscription services king?

    We catch up with Joanna Lambert, General Manager Finance and Technology at Verizon Media Group (formerly Oath) live from CES, the world's biggest tech and innovation gathering. We get the scoop on their new re-brand, and discuss the challenges faced in our industry as we're increasingly moving towards a subscription service world.

    • 8 min
    Speed of Culture: The Next Thing You Buy

    Speed of Culture: The Next Thing You Buy

    Everything you wanted to know about the world of social shopping: Mig Mora on Mindshare’s Invention+ team chats with Rachel Tipograph, Founder and CEO of MikMak. Over the last few years, Tipograph has been named one of Fast Company’s “Most Creative People in Business,” Forbes' “30 Under 30,” and more.

    • 9 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

TechMan17 ,

Interesting and Insightful

Really interesting Podcast! Enjoyed listening to the latest trends and how they impact the marketplace. Great to hear first hand on what brands are doing to keep up with the constant change in culture.

22JBTD88 ,

Great listen

Interesting interviews and views on consumer trends, marketing and news. Episodes are pithy, a lot of informaiton and insight packed into just a few minutes!

Top Podcasts In Business