On this episode of The Marketer’s Journey, I interview Alex Schmelkin, CMO of Unqork. Coming from an agency background and eventually moving in-house, Alex has seen the good, the bad and the ugly on both sides of the coin. Unqork is a no code software platform creating dynamic solutions for companies everywhere but one or the core challenges to marketing his product to CIOs is sharing the benefits in a way that doesn’t seem competitive to companies focused on development. To do so, Alex prides himself on focusing on how he can help his clients and help them work more efficiently. On today’s episode we discuss how this philosophy guided his marketing tactics through COVID, utilizing product development skills as a marketer and the ultimate chicken and egg question in marketing-- agency or brand?
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