29 episodes

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing.

New episodes are posted every other Wednesday and can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more!

Sponsored Post Podcast Justin Moore of Trending Family

    • Marketing
    • 3.7, 9 Ratings

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing.

New episodes are posted every other Wednesday and can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more!

    Usage Rights, Paid Media, Whitelisting | Brand Deals 101 - Sponsored Post Podcast S3E4

    Usage Rights, Paid Media, Whitelisting | Brand Deals 101 - Sponsored Post Podcast S3E4

    In S3E4 of Sponsored Post Podcast, Justin Moore talks about Usage Rights. Should I let a brand run Paid Media or use Whitelisting on my Facebook or Instagram? What are Dark Posts? Learn more about what to do if a brand wants specific terms for usage rights/paid media/whitelisting in the brand deal or sponsorship.

    • 5 min
    What is Exclusivity / Competitive Protection? | Brand Deals 101 - Sponsored Post Podcast S3E3

    What is Exclusivity / Competitive Protection? | Brand Deals 101 - Sponsored Post Podcast S3E3

    In S3E3 of Sponsored Post Podcast, Justin Moore talks about how long should you agree to be exclusive for a brand deal or sponsorship? What is Paid vs Organic Exclusivity? Learn more about how to narrow the category of Exclusivity and what could happen if you violate your exclusivity / competitive protection contract clause.

    • 5 min
    Where do Brand Deals Come From? Influencer Marketing Landscape - Sponsored Post Podcast S3E12

    Where do Brand Deals Come From? Influencer Marketing Landscape - Sponsored Post Podcast S3E12

    In S3E2 of Sponsored Post Podcast, Justin Moore talks about where Brand Deals and Sponsorships can come from. Learn more about the Influencer Marketing Landscape and the difference between advertising agencies, media agencies, brands, influencer platforms, or influencer agencies!

    • 6 min
    How Much Should I Charge for Brand Deals and Sponsorships? - Sponsored Post Podcast S3E1

    How Much Should I Charge for Brand Deals and Sponsorships? - Sponsored Post Podcast S3E1

    In S3E1 of Sponsored Post Podcast, Justin Moore talks about all the factors you should use to figure out how to price yourself when negotiating for a brand deal or sponsorship!
    Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist


    Contact Trending Family: hello@trendingfamily.com

    • 5 min
    Creating Influencer Product Businesses (ft. David Sievers) - Sponsored Post Podcast S2E11

    Creating Influencer Product Businesses (ft. David Sievers) - Sponsored Post Podcast S2E11

    In S2E11 of Sponsored Post Podcast, Justin Moore interviews David Sievers, Founder/CEO of Akira Coffee Company where they discuss how influencers can create and grow substantial physical product businesses to diversify their careers.

    Learn more!
    Trending Family's Website: https://www.trendingfamily.com/
    Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family
    Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/
    Amy Choi's LinkedIn: https://www.linkedin.com/in/amychoi

    • 30 min
    International Influencer Marketing (ft. Rick Matthews) - Sponsored Post Podcast S2E10

    International Influencer Marketing (ft. Rick Matthews) - Sponsored Post Podcast S2E10

    In S2E10 of Sponsored Post Podcast, Justin Moore interviews Rick Matthews, Former VP of Kin Community Canada where they discuss the importance of creating influencer content that can speak to both local and global audiences.

    Trending Family's Website: https://www.trendingfamily.com/
    Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family
    Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/
    Rick Matthew's LinkedIn: https://www.linkedin.com/in/rickwmatthews/

    • 31 min

Customer Reviews

3.7 out of 5
9 Ratings

9 Ratings

Really?cr ,

Nailed it!

So far, these episodes have been insightful and refreshing. Thank you for shedding light on several of the topics that we all “think about” but rarely get to have actionable dialogue about. I’ve had many “ah hah” moments. Keep up the great work.

Wendeltopper ,

Recommended!

A great podcast that delves deep behind the scenes of influencer marketing. I love that some episodes are with influencers and their experiences working with brands, and other episodes are with industry folks with their take on working with influencers. Subscribed, great job!

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