Whether you’re looking to engage new clients or find a romantic partner, it’s more important than ever to reach people in the digital space, form real connections, and develop those relationships. In Episode 2, we’re talking to someone who is an expert in standing out when selling yourself online: Melissa Hobley, the Chief Marketing Officer of the popular dating app OkCupid. Melissa built OkCupid’s marketing team from the ground up and helped craft the brand’s now famous message of inclusion and affirmation. More recently, she drove the launch of OkCupid’s daring, playful, and award-winning ad campaign, which was released in markets across the country and boosted brand buzz by fifty percent.
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