1 episode
SportOnCreative Matt Weiner
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- Business
Great sports campaigns by the people who made them. A monthly interview series powered by Redtorch in which sports marketing folk talk about their favourite work, how they made it and what they learned from the experience.
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When Mini MINIs stole the show
Sponsorship legend Tim Crow reveals how a fleet of remote-control mini MINIs whizzed around Olympic regulations to steal the show at the London 2012 Olympics and, in the process, created a new tool in the sports marketers’ playbook.