6D AGO

The Pitch [#02]: A Tour-Based Model for the WSL and Cricketers Commentating Major League Baseball...

On today’s episode of The Pitch, Andy and Drew unpack the rise of alternate broadcasts and explore how the Women’s Super League (WSL) could pioneer a fresh, fan-first scheduling model. They explore how personality-driven storytelling is reshaping sports coverage and debate whether niche creators can drive deeper engagement than major influencers like Mark Goldbridge. The conversation also questions how sports media can strike the right balance between personalised content and the shared “watercooler” moments that unite fans. The duo also brainstorms bold ideas for the WSL, suggesting it moves to a tour-based competition model with festival-style activations, tapping into the momentum around international women’s football and the Lionesses while tackling challenges around attendance, infrastructure, and visibility of women’s club football. Timestamps 01:00 – The rise of alternate broadcasts and why fans crave choice 10:00 – The fight between personalised feeds and collective moments 19:30 – A tour-based model for the WSL: what it could look like 30:00 – Building identities around players, not postcodes The Pitch is the conversational show from the Sports Pundit Podcast Network, hosted by Andy Marston and Drew Rauso. It’s a play on words, with each host bringing an idea, theme, or provocation that they pitch to the other. Together they react, debate, and explore what’s really happening across the sports industry, from shifting media models to the next wave of innovation. Each episode mixes perspective with practicality, with occasional appearances from other Sports Pundit hosts from across the Network. About The Hosts Drew Rauso is a versatile media operator with a proven track record of building and scaling sports media ventures at the intersection of content, commerce, and creator strategy. He currently leads Brand, Strategy, and Operations at Playmaker HQ, a leading sports podcast network owned by Better Collective, home to shows featuring Shaquille O’Neal, Angel Reese, and Marshawn Lynch. Previously at The Players’ Tribune, Drew has been instrumental in shaping athlete-driven media, overseeing partnerships, production, and growth initiatives that connect fans and talent in meaningful ways. Connect on LinkedIn Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. Connect on LinkedIn About Sports Pundit Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe. At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.” Produced by OH SIX The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

46 min

OCT 29

Alice Ma [#75]: What Sports Can Learn From K-Pop and TikTok [Media with Jo Redfern and Michael Cohen]

On today’s episode, Jo and Michael are joined by Alice Ma, co-founder and CEO of Mad Realities, a social-first entertainment company redefining how content is created, distributed, and owned. Mad Realities has built viral hit shows such as Shop Cats, Hollywood IQ, Proof of Love, and Keep the Meter Running, pioneering a system that moves faster than traditional media and puts audiences at the centre of storytelling. Alice and her team have raised $6 million to date, and she previously helped raise over $40 million in just seven days as part of ConstitutionDAO, a viral crypto crowdfunding campaign that showcased the power of internet-native communities. In this conversation, Alice shares her perspective on the evolving media landscape, from the rise of Gen Z’s social-first viewing habits and lessons from the world of K-Pop, to the future of sports media through new fan-driven formats like Sports IQ. Timestamps 02:00 – Alice Ma’s journey and early influences 04:00 – What ConstitutionDAO taught Alice about community and speed 07:00 – Founding Mad Realities and building a new model for entertainment 14:00 – Creating repeatable, sustainable IP in the social era 19:00 – Expanding digital IP into physical and experiential formats 25:00 – From Hollywood IQ to Sports IQ, bridging entertainment and sports 30:00 – What sports can learn from K-Pop fandoms 35:00 – The future of content creation and audience participation Additional Links Crypto Crowdfunding Goes Mainstream With ConstitutionDAO Bid Almost Buying a Copy of the Constitution Is Easy, But Giving the Money Back Is Hard Mad Realities Raises $6M Seed Led by Paradigm They Launched a TikTok Show About Bodega Cats. It Immediately Went Viral About The Hosts Jo Redfern is a digital and youth media specialist who has spent the last five years at the forefront of platforms such as YouTube, Roblox, and TikTok. With a background in traditional broadcast and kids media, Jo is known for turning generational media behaviours into commercial opportunities. Through her consultancy firm, Futrhood, she helps IP owners and rights holders scale engagement and monetisation by leveraging content, platforms, community, and emerging tech. Connect on LinkedIn Michael Cohen has spent the last decade building at the intersection of sport, media, and the creator economy. As former CEO of Whistle, he scaled the company into a $100M multi-platform media business, driving organic growth and strategic M&A before leading its exit to Eleven Sports and later DAZN. Today, through his new venture Disruptive Play, Michael partners with companies and creators to shape the next wave of sports and media IP, challenging the status quo and architecting business models for the next era of sport. Connect on LinkedIn About Sports Pundit Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe. At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.” Produced by OH SIX The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

45 min

OCT 24

Evan Roosevelt & Matthew Erley [#74]: Investing Across the Golfing Ecosystem [Finance with Vansa Chatikavanij]

On today’s episode of the Sports Finance Podcast, Vansa is joined by Evan Roosevelt and Matthew Erley, Co-Founders and Managing Partners at Old Tom Capital, an investment holding company focused on shaping the future of golf as an asset class. Evan and Matthew bring a rare operator-investor perspective. Evan built Random Golf Club, turning it into a global community and content-to-commerce brand, while Matthew helped scale companies like Drizly (acquired by Uber for $1.1B), Havenly, and Stella. Now, through Old Tom Capital, they’re backing golf businesses with deep sector insight, capital, and hands-on strategic support. In this conversation, Vansa explores their thesis on golf as an emerging investment ecosystem, how they evaluate opportunity across stages and sectors, and tapping into a growing golf-curious audience. Timestamps 3:00 - The Evolution of Golf: From Aging to Inclusive 6:00 - Founding Old Tom Capital 10:00 - The Golf Curious Consumer 14:30 - Challenges and Opportunities in Golf 23:00 - Global Perspectives on Golf 33:00 - The Future of Golf and Old Tom Capital Additional Links Private Golf as a Platform: Capital, Data, and Scalable Loyalty - Whitepaper About The Hosts Vansa Chatikavanij is Co-Founder & Managing Partner at Present Ventures, an investment firm focused on emerging sports, media, and technology. She previously led strategy at Omise (“Stripe of Asia”) and co-founded OmiseGO Network, reaching a $1B+ market cap. Earlier in her career, she worked at the World Bank across 13 markets and has advised organisations including the World Economic Forum, GSIC powered by Microsoft, and Real Madrid NEXT Asia. Connect on LinkedIn Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. Connect on LinkedIn About Sports Pundit Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe. At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.” Produced by OH SIX The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

39 min

OCT 18

Charlie Copsey [#73]: Waking Brands Up To The Influence of Experiential [Marketing with Jamie Corr]

On today’s episode of the Sports Marketing Podcast, Jamie is joined by his co-host, Charlie Copsey, founder of Underground Fan Club, bringing fans closer to talent and brands through iconic experiences. Charlie began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access. Frustrated by repetitive, transactional events that kept talent at arm’s length, she set out to build something radically different: a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level. In this conversation, Jamie dives into Charlie’s unconventional journey, her founding vision for Underground Fan Club, and how breaking the rules of traditional sports marketing and understanding people has become her superpower. Timestamps 3:00 - Charlie’s Journey and Taking Lessons from ‘Fighting Talk’ 8:00 - The Birth of Underground Fan Club 19:00 - Advice for Brands on Working with Talent and The Importance of Authenticity 26:00 - The Role of Social Presence for Athletes and Measuring Engagement Over Follower Count 37:00 - Expanding the Underground Fan Club Brand About The Hosts Jamie Corr is a seasoned sports marketing leader with over 15 years’ experience across partnerships, communications, and brand strategy. He has worked with some of the world’s biggest brands through roles at Burson, MKTG, H&K Strategies, and the International Olympic Committee, helping activate major global properties including the Olympic Games, FIFA World Cup, and Tour de France. He now consults with LA-based sports content studio MILE 44 and has also served on the Board of Basketball Scotland. Connect on LinkedIn Charlie Copsey is the Founder & CEO of Underground Fan Club. Having began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access. Frustrated by repetitive, transactional events that kept talent at arm’s length, she set out to build Underground Fan Club, a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level. Connect on LinkedIn About Sports Pundit Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe. At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.” Produced by OH SIX The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

51 min

OCT 3

Ali Russell [#72]: Extreme H and the Next Era of Sustainable Racing [Innovation with Leanne Bats]

On today’s episode of the Sports Innovation Podcast, Andy is joined by Ali Russell, Managing Director of Extreme H, the world’s first hydrogen off-road racing championship. Ali has spent the past decade shaping the future of motorsport. As part of the founding team behind Formula E and later as Chief Marketing Officer of Extreme E, he’s been instrumental in proving that sport can be both thrilling and a testbed for sustainability. Now, as Managing Director, he’s leading Extreme E’s bold evolution into Extreme H, a pioneering move from electric to hydrogen-powered racing with global ambitions. In this conversation, Ali shares his journey from football into motorsport, the innovations driving Extreme E and Extreme H, and the thinking behind the shift to hydrogen. He also reveals details of the series’ new World Cup format and why he believes Extreme H can redefine sustainable motorsport for the next generation. Timestamps 03:00 – Ali’s Background and Motorsport Journey 06:00 - Founding Formula E and Leveraging Motorsport to Accelerate Innovation 16:00 - The Birth of Extreme E 23:00 - Innovations and Gender Equality in Motorsport 29:00 - Transition to Extreme H and Hydrogen Technology Additional Links Extreme H MD interview: ‘This is the most exciting motorsport proposition in 30 years’ - BlackBook Motorsport About The Hosts Leanne Bats is a future of sports architect, blending creativity, technology, fandom, and purpose to shape the industry’s evolution. Having led Innovation at New Zealand Rugby, pioneering emerging technologies to deepen connections with the iconic teams in black and she is now drives transformative initiatives as Head of Digital & Innovation at Sport Waikato. She also authors the newsletter OuterSport, a commentary on the future of sport. Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. About Sports Pundit Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe. At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.” Produced by OH SIX The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

40 min

SEP 29

Tim Foster MBE [#71]: Leadership Lessons from an Olympic Champion [Performance with Rich Buchanan]

On today’s episode, Rich and Andy are joined by Tim Foster MBE, an Olympic champion who has successfully transitioned into leadership and education coaching within the business of sports. Now Head of Performance for the League Managers Association (LMA), Foster provides mentoring, advice, learning, development programmes, workshops, webinars, and all areas of support relevant to football managers, their wellbeing, career, professional and personal development. The discussion explores Foster’s journey of high performance, from his early days as an elite athlete to his gold medal win at the 2000 Sydney Olympics. Tim delves into the mental and physical challenges of competing at the highest level, the importance of teamwork, and how those experiences have shaped his approach to coaching and leadership in the business of sports. Timestamps 03:00 – Tim’s Early Rowing Career and Olympic Journey 7:00 - Talent Identification and Evolution in Rowing 17:00 Setting Goals and Maintaining Drive 23:00 Reflecting on Transitioning from Athlete to Coach 32:00 Working with Elite Football Managers 36:00 - Cross Sport Learning and Leadership Additional Links No Stats All Star - New York Times ArticleGold Fever Full (2000) - BBC Documentary About The Host Rich Buchanan is a human performance consultant with extensive experience at the highest levels of sport, including roles as Performance Director at Swansea City FC in the Premier League and consultant for DC United in Major League Soccer. With a background spanning coaching, physiotherapy, and strength and conditioning, Rich specialises in building multi-disciplinary teams that deliver resilient, high-performing support systems. Passionate about holistic performance, Rich is committed to evolving best practices and helping organisations sustain long-term success. Connect on LinkedIn About Sports Pundit Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe. At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.” Produced by OH SIX The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

52 min

SEP 22

Manny [#70]: Captivating an Audience Beyond Mainstream TV [Media with Jo Redfern and Michael Cohen]

On today’s episode, we kick off the inaugural edition of the Sports Pundit Media Podcast with YouTuber and content creator Manny Brown. Over the past 13 years, Manny has built one of the most recognisable voices in digital football media, growing from gaming roots into a multi-platform creator with millions of followers. His work spans YouTube stardom, brand collaborations, and founding his own Sunday League football team, Under the Radar FC - a project that blends storytelling, authenticity, and community in a way traditional broadcasters are still trying to replicate. In this conversation, Manny reflects on his journey from gamer to football creator, the evolution of sports content in the digital era, and the role of gaming and virtual clubs in building fandom. He opens up on the highs and challenges of life as a creator, why community is central to everything he does, and how sports media can better connect with audiences who crave relatable, engaging content. Timestamps03:00 – The Birth of Under the Radar FC07:00 – Engaging the Audience: Lessons for Broadcasters10:00 – Building and Managing a Community15:00 – Balancing Personal Brand and Family22:00 – Innovative Formats in Sports Media30:00 – Collaborations and Future Aspirations About The Hosts Jo Redfern is a digital and youth media specialist who has spent the last five years at the forefront of platforms such as YouTube, Roblox, and TikTok. With a background in traditional broadcast and kids media, Jo is known for turning generational media behaviours into commercial opportunities. Through her consultancy firm, Futrhood, she helps IP owners and rights holders scale engagement and monetisation by leveraging content, platforms, community, and emerging tech. Connect on LinkedIn Michael Cohen has spent the last decade building at the intersection of sport, media, and the creator economy. As former CEO of Whistle, he scaled the company into a $100M multi-platform media business, driving organic growth and strategic M&A before leading its exit to Eleven Sports and later DAZN. Today, through his new venture Disruptive Play, Michael partners with companies and creators to shape the next wave of sports and media IP, challenging the status quo and architecting business models for the next era of sport. Connect on LinkedIn About Sports Pundit Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe. At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.” Produced by OH SIX The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

38 min

SEP 19

The Pitch [#01]: Introducing the Sports Pundit Network and Can Sports Teams Unlock More Opportunities in Travel?

In the inaugural episode of The Pitch Podcast, Andy and Drew discuss the concept of creating this new show which is centered around ideas and innovations across the sports industry, as well as introducing the Sports Pundit Podcast Network. The conversation explores the idea of extending programming around sports events to create additional value, such as hosting conferences or tourism experiences. The discussion also delves into various opportunities for enhancing sports tourism and maximising the physical experience of attending sports events. Timestamps 03:00 - The Evolution of the Sports Pundit Network 06:00 - First Pitch: Formula One Business Summit and Expanding Sports Events with Additional Inventory 15:00 - Sports as Tourism: Capturing Economic Value 29:00 - Conclusion and Invitation for Listener Participation About Visit our website (sportspundit.co) to find previous episodes, dive into our newsletters, and connect with other execs both online via the WhatsApp Group and IRL via our social events. This episode was produced by OH SIX, specialists in sports and branded video content. They bring experience working with F1 teams, Premier League clubs, and some of the world’s top creators.

31 min

Sports Pundit Podcast Network

The Pitch [#02]: A Tour-Based Model for the WSL and Cricketers Commentating Major League Baseball...

Alice Ma [#75]: What Sports Can Learn From K-Pop and TikTok [Media with Jo Redfern and Michael Cohen]

Evan Roosevelt & Matthew Erley [#74]: Investing Across the Golfing Ecosystem [Finance with Vansa Chatikavanij]

Charlie Copsey [#73]: Waking Brands Up To The Influence of Experiential [Marketing with Jamie Corr]

Ali Russell [#72]: Extreme H and the Next Era of Sustainable Racing [Innovation with Leanne Bats]

Tim Foster MBE [#71]: Leadership Lessons from an Olympic Champion [Performance with Rich Buchanan]

Manny [#70]: Captivating an Audience Beyond Mainstream TV [Media with Jo Redfern and Michael Cohen]

The Pitch [#01]: Introducing the Sports Pundit Network and Can Sports Teams Unlock More Opportunities in Travel?

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Sports Pundit Podcast Network

Episodes

The Pitch [#02]: A Tour-Based Model for the WSL and Cricketers Commentating Major League Baseball...

Alice Ma [#75]: What Sports Can Learn From K-Pop and TikTok [Media with Jo Redfern and Michael Cohen]

Evan Roosevelt & Matthew Erley [#74]: Investing Across the Golfing Ecosystem [Finance with Vansa Chatikavanij]

Charlie Copsey [#73]: Waking Brands Up To The Influence of Experiential [Marketing with Jamie Corr]

Ali Russell [#72]: Extreme H and the Next Era of Sustainable Racing [Innovation with Leanne Bats]

Tim Foster MBE [#71]: Leadership Lessons from an Olympic Champion [Performance with Rich Buchanan]

Manny [#70]: Captivating an Audience Beyond Mainstream TV [Media with Jo Redfern and Michael Cohen]

The Pitch [#01]: Introducing the Sports Pundit Network and Can Sports Teams Unlock More Opportunities in Travel?

About

Information

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