371 episodes

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

SportsPro Podcast SportsPro

    • Sports
    • 5.0 • 4 Ratings

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

    Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview

    Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview

    SportsPro content manager George Breare returns from a short break to helm the latest episode of the Weekly Wrap podcast.

    In part one, Breare is joined by SportsPro senior staff writer Ed Dixon to get the lowdown on his recent interview with Sally Horrox, World Rugby’s director of the women’s game, ahead of the imminent Rugby World Cup in New Zealand.

    Then, recording from Visa’s European headquarters following an exclusive event co-hosted by SportsPro and Two Circles, Breare sits down with the England and Wales Cricket Board’s (ECB) Anna Shaw, Twitter’s Roisin O’Shea and Alex Teasdale of the Rugby Football Union (RFU) to discuss the future of sponsorship in women's sport.

    In a wide-ranging discussion, the panel reflects on some of the conversations had during the event, the advantages and disadvantages of unbundling the rights to women’s sports properties, the impact of purpose-driven marketing, and where future opportunities lie for brands.

    • 46 min
    Weekly Wrap | Unpacking DAZN's acquisition of Eleven, more WSL records, what now for the Phoenix Suns?

    Weekly Wrap | Unpacking DAZN's acquisition of Eleven, more WSL records, what now for the Phoenix Suns?

    With the story of DAZN's acquisition of Eleven breaking on 27th September, Tom Bassam and Sam Carp give their immediate reactions to the consolidation of two former challenger media brands, as well as what the deal means for the industry more broadly.

    With Robert Sarver having announced he will be selling the  Phoenix Suns, there is also a bit of discussion (11:06) of how we got to this point, what happens next and - perhaps most importantly - who might buy the embattled National Basketball Association (NBA) franchise.

    On a more positive note, the Women's Super League (WSL) continues to go from strength to strength following a weekend of record attendances. (20:00) Bassam and Carp zoom out on the top flight of English women's soccer to ask how the league grows attendances beyond staging a handful of fixtures per season at the big stadiums.

    Talk then turns to the National Football League (NFL) and its US$50 million Super Bowl half-time show deal with Apple (29:22) and there is also a bit of time left over for a couple of under the radar stories.

    • 39 min
    Weekly Wrap | The best of SportsPro APAC, NFL streaming issues and Patagonia's gift to humanity

    Weekly Wrap | The best of SportsPro APAC, NFL streaming issues and Patagonia's gift to humanity

    In the absence of George Breare, SportsPro news editor Tom Bassam is joined by senior writer Ed Dixon for a catchup on the latest sports industry news.

    First up on the agenda is run through of the highlights from the recent SportsPro APAC event in Singapore, with some analysis of sessions featuring Disney Star's Sanjog Gupta, the Commonwealth Games Federation chief executive Katie Sadleir, as well as Sarah Chambers and Amy Prosser from Optus.

    There's also a look at some of the streaming issues faced by the National Football League (NFL) and the decision from the owner of Patagonia to pledge the outdoor brand's profits to tackling the climate crisis. 

    We round off the show with the regular 'under the radar' stories and some listener questions.

    • 41 min
    Weekly Wrap | Saudi Arabia wants the World Cup and how Slate became the sport industry's favourite startup

    Weekly Wrap | Saudi Arabia wants the World Cup and how Slate became the sport industry's favourite startup

    George Breare dials in from SportsPro APAC in Singapore for a quick catchup on the key industry news stories of the past week, namely the report that Saudi Arabia is to fund a three-nation bid to jointly host the 2030 World Cup alongside Egypt and Greece.

    News editor Tom Bassam explains some of the details of the report and weighs up its chances of success in the murky world of soccer geopolitics, while there is also time for a quick discussion on Cazoo's impending exit from the sponsorship picture in continental Europe.

    Then Breare speaks to Eric Stark, co-founder and president of social content startup Slate (14:38), about the company's rise. Slate was named in SportsPro's 2020 class of 'ideas to invest in now' and won the SportsInnovation Award at this year's Ignition event in January. Stark lifts the lid on the company's origins, its funding journey and the plans for the future.

    • 53 min
    Laver Cup special with Tony Godsick and Steve Zacks

    Laver Cup special with Tony Godsick and Steve Zacks

    Tony Godsick, chairman of the Laver Cup tennis tournament, as well as long-time agent of Roger Federer, and event chief executive Steve Zacks join host George Breare on this special edition of the SportsPro Podcast.

    Ahead of the tournament’s arrival in London on 23rd September, the trio discuss the creative vision and continued commercial development of the Laver Cup five years after its inception in 2017.

    The conversation spans Federer’s influence on the tournament’s aesthetic and brand positioning, its founding commitment to format innovation, what to expect in London, and how the Laver Cup is serving a younger generation of tennis fans at a time when the sport’s following is only growing older.

    • 45 min
    Weekly Wrap | San Francisco 49ers CMO Alex Chang on marketing in the new age of the NFL and what to make of The Hundred after season two?

    Weekly Wrap | San Francisco 49ers CMO Alex Chang on marketing in the new age of the NFL and what to make of The Hundred after season two?

    George Breare and Tom Bassam are joined by San Francisco 49ers chief marketing officer, Alex Chang, ahead of the new National Football League (NFL) season (18:28).

    The conversation dives into the new International Home Marketing Areas (IHMA) programme and how the 49ers are seeking to make use of their new active territories. Chang also lifts the lid on how the the NFL team is working with Leeds, the Premier League outfit that the 49ers have a significant investment in.

    Before that, the hosts talk about the second season of English cricket’s short-format competition, The Hundred, and what DAZN’s Primera División rights deal means for Spanish women’s soccer.

    • 49 min

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