SPOTLIGHT on Avani Modi Sarkar and MODI TOYS

SPOTLIGHT episodes of TRUST ME I KNOW WHAT I'm DOING feature brief chats about a unique topic or cause.

Avani Modi Sarkar,  is the co-founder of MODI TOYS and has used her own parenting experiences as well as the power of playing with toys to keep Hindu culture and tradition alive for many other families across the globe. Avani noticed a few years ago, especially as a new parent, that kid-friendly play-based elements that spoke to the heritage that she cared about weren't representative of the evolving community of South Asian, Hindu, and multicultural families. Along with her brother, she launched Modi Toys in 2018 to 'diversify the toy box' and connect families better through items like plush toys that sing mantras representing Hindu deities,  as well as educational books and rangoli kits - all ethically and sustainably made in India.