Spotlighting Optery: How Lawrence Gentilello Is Building the Privacy Infrastructure for the Internet

Today on the podcast, we’re joined by Lawrence Gentilello, founder of Optery, a privacy and data removal platform trusted by hundreds of thousands of individuals and over a thousand businesses.

Optery operates a highly scaled B2C business alongside a fast-growing B2B platform, helping people and organizations remove sensitive personal data from data brokers and reduce digital exposure. In this conversation, Lawrence shares how Optery scaled to eight figures in recurring revenue centering company values, navigated growing pains in user acquisition, expanded internationally, and built a product roadmap centered on AI-powered privacy protection—all while remaining seed funded and capital efficient.