Spying on the Competition

When trying to keep your audience's attention, never lose sight of your competitors doing the same. Even nonprofits have competitors because someone is interested in serving your ideal client.

Competition is everywhere, no matter how excellent your services or products may be. With so many businesses constantly trying to grab your ideal client's attention, keeping an eye on your competitors is important.

In this episode, we will cover:

• Reasons you should care about your competitors
• Determining who your competitors are
• Sources of info about your competitors
• How to spy on them

And a whole lot more. Enjoy!

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