(Formerly The Marketing Movement)
It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
S2 E15 - Cognitive Biases and Their Implications for Marketers
Whether you know it or not, most of the decisions you make throughout your day (especially purchasing decisions) are driven by cognitive biases. Everyone views the world, brands and products differently based on their experiences and unique worldview. So what does that mean for you as a marketer? Tory Kindlick (VP of Demand) and Braeden Matson-Jones (Performance Marketing Manager) dive into cognitive biases in today's episode of Stacking Growth. They talk about communities and other non-attributable touchpoints, as these are great examples of social influence and cognitive biases that influence purchasing decisions. Tory and Braeden also touch on negative social influence and how that can adversely affect your marketing efforts.
S2 E14 - Overcoming Internal Challenges When Switching to A Demand Creation Model
Tory Kindlick (VP of Demand Gen) and Tylor Jones (Director of Demand Gen) hosted this Stacking Growth episode on the topic of: how to overcome the internal obstacles that come with switching from a solely demand capture model to a demand creation model. Tylor carried out this change in phases at his previous organization and brings his experience to the table for this episode.
S2 E13 - Getting Your Go-to-Market Foundations Stack Right
A successful GTM strategy starts with a strong foundation. A strong foundation starts with an understanding of the customer/market & being able to uniquely position yourself vs. others. This episode consists of a recording from our most recent Stacking Growth LIVE event. This installment was hosted by Cassidy Shield (Chief Growth Officer), Victoria Sakal (The Vault), and Tony Flores (Senior Director, Demand Generation). After listening to this episode, you'll be equipped with a framework that will empower you to assess and improve your current GTM Foundation in terms of customer insights, competitive intelligence, and positioning/messaging.
Register for the Stacking Growth LIVE event series here: https://us02web.zoom.us/meeting/register/tZUkde6upzMjGN2BIuhVJXj73cZNk2KuO3yn
S2 E12 - Creative Professionals Are Not Sidekicks
Judy Sheriff (General Manager) hosted today's Stacking Growth episode with Myles Madden (Performance Marketing Manager) and Lex Winship (Senior Copywriter). They talked about the importance of sharing data, insights, and feedback with your creative team, the difference between content creation and distribution (as well as how they work together) and why the creative team needs a seat at the table.
S2 E11 - Breaking into SaaS Marketing
Tory Kindlick (VP of Demand Gen) and Matt Sciannella (Director of Demand Gen) talk about breaking into SaaS marketing on today's episode of Stacking Growth. They share tips for anyone looking to get into this space in additional to dropping insights for those already in SaaS marketing. Hot take: you don’t need to have extensive experience in SaaS to be an effective SaaS marketer. However, Tory and Matt walk through differences between SaaS marketing and marketing in other types of companies, as well as which traditional marketing principles span across industries.
S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition
Cassidy Shield (Chief Growth Officer) hosted today's episode of Stacking Growth with Matthew Bramson (Director of Strategic Accounts at MANTA) to talk through the mindset shift needed to sell into large enterprises at organizations that are disrupting the status quo, but don't have strong brand recognition. They cover selling with an abundance detached mindset, selling up to senior leadership, measuring brand, and what sales teams need from their marketing organization to have a well-functioning relationship.
Refine Labs is the 🐐🐐🐐
Quality insights and always informative! I learn so much from Refine via podcasts and LinkedIn!!
A must listen for any marketer
Refine Labs has consistently put out quality content that marketers can be inspired by to take action on. This new podcast is only an extension of that movement they created.
Stoked about another Refine Labs podcast
I’ve been a fan of the State of Demand Gen podcast since early 2020 and have followed the Refine Labs team ever since. They have grown like crazy and now have almost 100 team members, many of which post on LinkedIn and are extremely talented. I’m excited to hear from those voices in this new podcast. First three episodes already have an immediate impact.