Stacking Growth | The B2B Go-to-Market Podcast Refine Labs
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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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Snacks Episode 4: Paid Media Strategy
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time.
See the video on our YouTube Channel -
Snacks Episode 3: Switching from Lead Gen to Demand Gen
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach.
See the video on our YouTube Channel -
Inbound-Led Outbound with Retention.com CEO Adam Robinson
Refine Labs CEO Megan Bowen hosts Adam Robinson, CEO of Retention.com, to discuss R! B2B: a revolutionary new tool that's changing the game for outbound marketing.
R! B2B goes beyond the typical account-level data provided by competitors and delivers personal-level website visitor identification. The tool captures invaluable intent signals by reporting which key decision-makers are visiting your site. Megan discusses how this cutting-edge technology aligns with Refine Labs' own philosophies and strategies, sharing her firsthand experience with the tool after just a few days of implementation.
The episode dives into practical strategies on how to leverage these intent signals to foster genuine connections and drive effective sales outreach. With Adam's insights and Megan's keen interest in integrating the tool into Refine Labs' go-to-market strategy, listeners will gain a deep understanding of how to transform medium-intent website visits into high-intent business opportunities. -
Snacks Episode 2: The Buying Journey
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social.
See the video on our YouTube channel -
Snacks Episode 1: Defining Demand
Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
In this first episode, he covers Demand Generation as it's defined right now, including Create, Capture, and Convert Demand.
See the video on our YouTube channel -
S3 E25 - Knowing When It’s Time | Sydney Sloan - CMO @ Drata
Sidney Waterfall hosts today, joined by Sydney Sloan, CMO of Drata, to talk about timing in your career - how to know the right time to step away and finding the next right opportunity. She discusses her own experience of taking time off to recharge and reflect before starting her new role at Drata. Sydney also talks about her favorite stage of growth and the importance of finding a company with a strong product-market fit. She emphasizes the need for balance in life and the value of building relationships and connections. Sydney shares her approach to measuring the impact of marketing and the importance of focusing on revenue and efficiency. She also discusses the changing landscape of marketing, including the role of AI and the need for digital sophistication.
Customer Reviews
One of my favorite marketing podcasts
I listen to almost every episode and highly recommend it to others!
Stacking Growth podcast is a must-listen for any top marketing leader!
Stacking Growth podcast is a must-listen for any top marketing leader!
The stacking Growth podcast is run by leadership individuals from Refine Labs. First, if you are on LinkedIn and you haven’t heard of Chris Walker, Refine Labs, and their team, you must not be very active on LinkedIn. They are disrupting the marketing space in a very positive way, showing how marketing can drive both demand creation and revenue creation too!
It is so refreshing to hear innovative marketing ideas that they are working on and working on to help their customers to be more successful.
Who would benefit from listening to the Stacking Growth podcast? Of course, CMO, Chief Marketing Officers down to the frontline marketer. But, also CRO, Chief Revenue Officers, and even CSO, and Chief Sales Officers, will all benefit from listening to the podcast.
One of my personal favorites, and I highly recommend it! You'll thank me for introducing you to the podcast.
Refine Labs is the 🐐🐐🐐
Quality insights and always informative! I learn so much from Refine via podcasts and LinkedIn!!