29 episodes

If you're tired of all the buzzwords, boosterism, mythologizing, the cult of overwork in the world of startups, it's easy to feel like the oddball in the room.

We're here to share the real stories of today's business bootstrappers: the makers who make their money with products and launches instead of client pitches and hourly consulting.

Stacking the Bricks - Real Entrepreneur Confessions Amy Hoy & Alex Hillman. Product business crusaders. Build your own thing.

    • Careers

If you're tired of all the buzzwords, boosterism, mythologizing, the cult of overwork in the world of startups, it's easy to feel like the oddball in the room.

We're here to share the real stories of today's business bootstrappers: the makers who make their money with products and launches instead of client pitches and hourly consulting.

    EP29 - What are you optimizing for?

    EP29 - What are you optimizing for?

    Nathan Johnson left a corporate gig to bootstrap an affiliate business to 100,000 users. But to get it any bigger - and profitable - he would have to give up the very thing he left his corporate gig for: freedom. Ouch.

    Find out how he changed course to build a different business that DOES let him travel and spend more time with his family, while helping an audience of professional photographers.

    • 38 min
    EP28 - Double your Conversion Rate with Brennan Dunn

    EP28 - Double your Conversion Rate with Brennan Dunn

    I've been wanting to do an episode with Brennan Dunn for a LONG time. He's one of our most successful students, having built an empire of resources and products for freelancers at doubleyourfreelancing.com. But freelancing rates aren't the only thing Brennan has figured out how to double...now he's mastered the art of personalizing on-page content to boost conversion rates, often 2x or more!

    Brennan has come a long way since he joined 30x500 with the idea to build and AirBnB for homecooked meals...and in this episode you're going to learn how he built his empire by stacking the bricks.

    • 33 min
    EP27 - You can ship. But will anybody buy?

    EP27 - You can ship. But will anybody buy?

    Dave Ceddia knew how to ship, but none of his projects had ever made a sale.

    Today, $15,000 in sales of his book "Pure React" later, he knows how to create new, bigger products for his loyal and growing audience.

    In this episode, you'll find out how he stopped thinking of himself as a "lifer" at a cushy job to being in control of his professional future.

    • 19 min
    EP26 - Don't wait 18 months

    EP26 - Don't wait 18 months

    Donovan picked up JFS in December. Read it over Christmas. By the end of February, he'd grown his mailing list to 1,500 people. He created a landing page and JFS'd an email course on CSS animation, with a price tag of $49. In the first 7 days, he made 50 sales — for a total of over $2,000.

    NICE.

    To learn more about how Donovan did it — including specific techniques for getting traffic to his blog posts — listen in right now…

    • 26 min
    EP25 - Features, or marketing? (Part 3 of a series)

    EP25 - Features, or marketing? (Part 3 of a series)

    Here is the double-edged sword of the software business:


    All the “features” in the world will not matter if you don’t have the customer pipeline.
    It is better to lose many customers over a missing feature than spend a month on a feature that people say will make them sign up.
    Yet there really are features you’ll require in order to get and retain your best customers.



    OK, so maybe it’s a triple edged sword. Or maybe a citrus reamer. Shut up.

    • 24 min
    EP24 - Teamwork is harder than you think (Part 2 of a series)

    EP24 - Teamwork is harder than you think (Part 2 of a series)

    Adding people - partners, employees, contract staff - is one of the hardest parts of growing a business. It doesn't get talked about enough, and partly, because it's hard to talk about openly.

    In this episode we talk about the reasons why working with people falls apart so often and some things we've learned along the way to make wise decisions when adding people to the team.

    • 37 min

Customer Reviews

Ojieame ,

The best and most useful podcast ever!!!

its sooooo good ! I only wish there was more :(

dcmalk ,

Stop Searching. You Found It.

Amy and Alex really understand the biz and psych sides of the entrepreneurial space. They have this way of breaking things down ever so clearly and then help you overcome those obstacles that lead to failure (inaction, accountability, procrastination, etc). There is so much value here. Every time I listen I pick up something new. Smart and fun - their passion for the product biz shines. I can't recommend this highly enough!

Locster ,

Real and actionable advice for building a profitable business

A lot of podcasts out there are for people who want to build unicorns. STB gives legit advice from the hosts and guests who have done it and still do it without having to give away a piece of the pay to investors.

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