STANDOUT on LinkedIn Colleen McKenna
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- Business
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STANDOUT on LinkedIn: in:dispensable truths, tools, and tips is a podcast focused on bringing our LinkedIn expertise and experience to listeners. For over 10 years, we have enabled professionals in reaching their career and business goals on LinkedIn, helping them show up, grow their sales pipeline, and land a new career. Listen to develop and increase your Significance over Time with Authenticity, Networking, Dedication, Open-mindedness, Understanding, and Tenacity on LinkedIn, and unlock new opportunities on LinkedIn you never imagined possible.
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Rare Patient Voice
On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth.
0:53 Introducing Wes and Pam
3:55 Starting Rare Patient Voice
6:41 Using LinkedIn in the beginning
8:30 LinkedIn coaching since 2018
13:06 Being the face and leader of the organization
16:50 Virtual events during COVID
18:50 LinkedIn versions
20:50 Patient advocacy
21:20 Expanding business overseas
24:30 Time dedicated to LinkedIn
31:55 Get connected
34:51 Outro
Rare Patient Voice
https://rarepatientvoice.com/
https://www.linkedin.com/company/rare-patient-voice/
https://www.facebook.com/rarepatientvoice
https://www.instagram.com/rarepatientvoice/
https://www.youtube.com/rare-patient-voice/
Pam Cusick
https://www.linkedin.com/in/pamcusick/
pam.cusick@rarepatientvoice.com
Wes Michael
https://www.linkedin.com/in/wes-michael-7a17334/
Twitter @wesmichael
wes.michael@rarepatientvoice.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory -
Sales Training & Leadership with Chris McDonell
Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process.
0:00 Intro
1:10 Chris’s background
2:00 Focus of leaders
7:15 Cost of turnover
7:48 Recruiting pitfalls— job posting, behavioral interviewing, biases 12:23 Proactive and reactive recruiting
14:54 Sales professionals
17:02 O.C.D. One Contact Disorder
17:49 Digital fluency
24:04 Online content to help buying process
27:10 Selling at large companies
29:10 K.A.R.E. Keep, Attain, Recapture, Retain
31:45 Digital Tools, LinkedIn Sale Navigator
34:34 Connect with Chris
36:06 Outro
Mentioned
https://www.underarmour.com/en-us/
hubspot.com
vidyard.com
business.linkedin.com/sales-solutions
Chris McDonell
https://www.mcdonell.sandler.com
https://www.linkedin.com/in/chrismcdonell/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
colleen@interoadvisory.com -
Colleen McKenna + Bryan Howe
Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today.
0:00 Intro
1:10 Bryan Howe’s background
3:08 Latest trends
5:07 Small vs large companies
7:18 Zoom
10:04 Candidate-driven market
10:46 Recruiting with LinkedIn
14:14 Career breaks
17:20 Networking
19:41 Referrals
24:45 Opportunity for a career change
28:55 Sheffield Haworth
30:55 Outro
Books Mentioned
“The Power of One More” by Ed Mylett
“The Alliance” by Reid Hoffman
Bryan Howe
linkedin.com/in/bryan-howe
https://www.sheffieldhaworth.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
colleen@interoadvisory.com -
Recruiting with Jim Cusick
What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession, LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals.
0:00 Intro
1:10 Jim Cusick
3:58 The War for Talent
4:46 LinkedIn for recruiting
6:55 Why it’s important
7:46 Seek guidance
9:12 Outro
Mentioned
“How Well Are You Executing Your Recruiting And Retention Strategy?” By Colleen McKenna https://www.interoadvisory.com/2022/06/recruiting-retention-strategy/
“Winning the War for Talent: Recruit, Retain, and Develop The Talent Your Business Needs to Survive and Thrive” Book by Chris Czarnik
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
jim@interoadvisory.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory -
Colleen McKenna + Jonathan Oleisky
Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.
0:00 Introductions
1:12 Jonathan’s background
5:50 Ten years of Kalix
9:05 Social platforms and billboards
17:06 Paid campaigns, authentic
20:10 Invest in market research
22:10 Reputation
26:00 Search engines and algorithms
28:36 Is LinkedIn becoming Facebook?
35:25 Closed network
37:14 Security and hackers
44:22 Key takeaways
45:06 LinkedIn success story
47:15 Outro
Jonathan Oleisky
linkedin.com/in/jonathanoleisky
http://www.kalixmarketing.com
Twitter @joleisky
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
colleen@interoadvisory.com -
Colleen McKenna + Ann Beegle
Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program. Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses.
0:00 Introductions
2:19 Ann’s background
5:44 Georgetown Leadership Coaching Program
7:46 Working Genius & The Table Group
10:46 20% Personality 80% Productivity
13:58 The 6 working geniuses, WIDGET
18:52 Why it’s important
21:30 Coffee cup analogy
28:18 The Six Types of Working Genius by Patrick Lencioni
32:08 Connect with Ann
33:30 Outro
Ann Beegle
https://annbeegle.com
https://www.linkedin.com/in/annbeegle/
https://www.workinggenius.com
https://www.tablegroup.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
colleen@interoadvisory.com
Customer Reviews
Cudos to Sydney
I am a Business Developer in tech industry and the information shared by Sydney for Sales Navigator is priceless. I am so happy that I found this show.
A breath of fresh air ...
The host and guests are so relatable for a young business owner trying to sift through the facts and fallacies. If you’re tired of podcasts with tech titan CEOs and “unicorn” startup founders, this is a great place to start.
Tips about leveraging LinkedIn
I really enjoy the content and purpose of this Podcast as well as the implantable take-always!