STaR Coach Show Meg Rentschler

One common failure of coaches is in the business arena. Many of us love our coaching work, but we make costly mistakes in running our businesses successfully. My guest today shares his journey to entrepreneurship and how he learned to love the business of business. Join us to learn more!
Tomas Keenan is best known for his humble beginnings and lengthy career as a custom car audio installer. He is the epitome of a technician-turned-COO and has turned his learning into a profession as a successful coach for other industry leaders and business owners. He works with entrepreneurs who don’t want to be average but want to crush seven-figure plus businesses. He has been featured in Forbes, Mobile Electronics Magazine, CE Outlook, CEO Blog Nation, Fit Small Business, The Startup Growth, The Goodmen Project, and numerous blogs and podcasts. Tomas is a sought-after public speaker, two-time bestselling author, and Step It Up Entrepreneur Podcast host. He states that the key to his success is making progress every day, regardless of how small it may be. His latest book is Unf*ck Your Business: Stop Business Self-Sabotage by Getting Clear on Your Core Values NOW. 
Show Highlights:
How working with a coach changed everything for TomasHow Tomas’ first business failure led to his greatest business lessonWhy “working harder” is NOT the path to business successHow the birth of Tomas’ first child forced him to reassess his life and business goalsHow to focus on operations and time management to be more productive:“What am I worth per hour?” (yearly income divided by 2080)“What time am I spending on activities below that dollar amount?”What to do if your hourly worth is too low and needs to changeHow to decide what tasks you should hire others to doHow Tomas has seen Aha moments for his clientsWhy it’s valuable to get clarity on your genius work–and the genius work of othersHow to take a big-picture view of which activities to do and which to delegateCommon areas where small business owners fall short around hiring, vision, culture, and valuesA look at Tomas’ book and podcast
Resources:
Connect with Tomas Keenan: Website, LinkedIn, Facebook, Coaching, Book, and Podcast
Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. 
Explore past episodes and other resources at www.STaRcoachshow.com.  
Register for the FREE Webinar:: 
THE WHY, WHAT & HOW OF BEING A WILDLY SUCCESSFUL COACH 
Listen to PART ONE  
And - PART TWO
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This BONUS episode is Part 2 of a special business-building series for coaches: The Why, What and How of Being a Wildly Successful Coach. In today’s show, you’ll learn the common problems that coaches face, what we need to do differently, and what we need to create as offers to give our clients the best value. Join us to learn more about developing your marketing mojo!
We wrap up this three-part series by inviting you to join us for a free, live webinar. Register today for the webinar on September 29 at 1 pm ET. 
Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue’s many years in business and marketing and her vast experience in the coaching and healing arena. 
Show Highlights:
Why it’s NOT a good thing that most coaches are experts in stealth marketing (Don’t be your own best-kept secret!)Why it’s a common problem for coaches to think like a businesspersonWhy we need to shift our mindset about how we engage with our clients on the coaching journeyWhat we need to offer our clients to keep them in our ecosystem, extend their growth, and create touchpoints to build relationships with them (Sue shares many examples of simple ways to own your skillset and promote your strengths.)Sue’s candid thoughts about the value of online courses in a hybrid format, comprised as a combination of online work and some degree of live, personal interactionHow your offerings can evolve into memberships and subscriptions to keep loyal clients in your communityHow to identify your USP (Unique Selling Proposition), the thing that makes you unique at what you do and helps you stand out above the crowdHow to remember your CPR (Connection, Products, and Resources)
Resources:
Connect with Sue Schöning and Coach Automator: Website, LinkedIn, and Facebook
Catch our bonus series, (Episodes 356 and 358) The Why, What & How of Being a Wildly Successful Coach. Register for the FREE live webinar on September 29 at 1 pm ET that is the finale of the three-part series.  
Join the STaR Coach Community and thrive as a coach! 
Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. 
Explore past episodes and other resources at www.STaRcoachshow.com. 

I hope you are enjoying the transition to fall like I am! Fall is the perfect time to prep for the coming year, and today’s topic fits perfectly into that concept. We are discussing the voices within us, the messages they give us, and how those messages impact our businesses and lives. Join us to learn more from today’s expert guest!
Jenn Beninger is the founder of Genius Unlocked and the CEO of the Genius Unlocked Institute, a board-certified company where she teaches coaches, leaders, and mentors to transform their personal and professional lives. Through her thousands of hours of executive experience, Jenn has refined the art of coaching others on how to delve into what’s holding them back and guiding them to successfully live in their purpose by calling on their intuition. “Achieving Mastery” is one of Jenn’s core values, and it’s been at the center of her education, training, and work with coaches of all types. 
Show Highlights:
The four voices, the four I’s:Intuition: the inner guidance that holds your truthInner ego: the identity you’ve developed from outside influencesInner critic: the judgment you have towards the identity you’re holdingInner child: the childlike aspect that includes all your learned experiences before you hit puberty (can include feeling hurt, sad, disappointed, and fearful)How to “give new jobs” to your voices as you integrate themWhy your intuition becomes the translator for the other I’sSteps to develop your intuition: acknowledge it, understand how it communicates, trust it, and take actionHow to consider the patterns in your life that aren’t serving youHow these steps to following your intuition can make your coaching business more impactful and profitable
Resources:
Connect with Jenn and Genius Unlocked: Linkedin, Facebook, and YouTube
*Take Jenn’s free quiz to find out why your coaching business isn’t working!
*Take Jenn’s Unlocking Your Intuition Meditation Challenge!
Catch our bonus series, (Episodes 356 and 358) The Why, What & How of Being a Wildly Successful Coach. Register for the FREE live webinar on September 29 at 1 pm ET. 
Join the STaR Coach Community and thrive as a coach! 
Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. 
Explore past episodes and other resources at www.STaRcoachshow.com.  

This BONUS episode is Part 1 of a special business-building series for coaches: The Why, What and How of Being a Wildly Successful Coach. In today’s show, you’ll learn why an online presence is critical to your coaching business. My guest explains what you need to be doing as a coach, what you need to stop doing, and the things that are a complete waste of your time. Join us for this opening session of our series and come back for next week’s Part 2. We wrap up the three-part series with a live webinar on September 29 at noon (central time). Don’t miss it!
Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue’s many years in business and marketing and her vast experience in the coaching and healing arena. 
Show Highlights:
How COVID changed the face of the online world and opened a new world of opportunitiesWhat to do: Identify your target audience and be where they are. Ask, “Who is my niche audience, where are they, and what do they need to know?”Identify keywords associated with your chosen niche and your client’s pain points. Have a simple, effective website and social media presence. Think of social media as free opportunities to connect with clients, provide value, and build relationships.Use email marketing to build your database. Newsletters and lead magnets can get target clients into your ecosystem.What not to do:Don’t ever build your business on a platform that someone else controls.Don’t watch what everyone else is doing.Don’t expect immediate reactions.Don’t neglect your offline activities.Why it is a waste of your time to go after every “shiny penny” out thereSue’s takeaways: Remember ACT (Audience, Connection, and Traction)
Resources:
Connect with Sue Schöning and Coach Automator: Website, LinkedIn, and Facebook
Join the STaR Coach Community and thrive as a coach! 
Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. 
Explore past episodes and other resources at www.STaRcoachshow.com.  

What would make 2024 a stellar year for you? As we enter the fall season, it’s the perfect time to assess your 2023 goals and look ahead to new accomplishments in a very successful 2024. If improving your marketing skills would help make 2024 a banner year for your business, today’s show is for you. My guest loves marketing, and she’s here to elevate our marketing process around understanding our client’s emotions. You’ll learn five strategies to be a better marketer and grow your business. Join us to learn more!
Chantal Cornelius started Appletree Marketing in 2000 and has helped hundreds of coaches, consultants, and speakers grow their businesses. She is the author of two books about growing successful businesses through marketing, and she is hard at work on a third book. Away from work, Chantal enjoys riding her horses, walking her dog, and working in her garden. 
Show Highlights:
The key to marketing: Find out what emotions your client wants to feel when they work with you.Five strategies for coaches to use in marketing:Certainty–Your client is looking for a safe place, a sure set of hands, and someone who is with them on their journey.Connection–Your client is looking for a tribe and a sense of family and wants to connect with the right people.Contribution–Your client is looking to be a part of something bigger in the world.Growth–Your client is looking to grow, either personally or in business, with clarity, development, and empowerment.Significance–Your client is looking to stand out, speak up, and make more of an impact in the world. How coaches can identify their main strategy and a secondary oneHow to look for keywords in a client’s language that tell you what they are looking for (Take Chantal’s test and get her report and tips on your key marketing strategy!)Why knowing your key strategy will help you attract clients who are the best matchHow Chantal helps her clients pinpoint their strategy and simplify their marketingKey takeaway from Chantal: “In coaching, it’s not about us and how we feel; it’s about the client and how we make them feel.”
Resources:
Connect with Chantal Cornelius: Website (take the test!), LinkedIn, and Facebook
Join the STaR Coach Community and thrive as a coach! 
Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. 
Explore past episodes and other resources at www.STaRcoachshow.com.  

What are you doing to keep your coaching skills strong? How are you bringing your impact into the world? Today’s show is packed with new tools and techniques in our informative conversation around better communication and ways to honor the growth and development of others while leaning into partnership. Join us to learn more!
Dr. Alis Anagnostakis, PCC, is an adult development researcher, group facilitator, executive coach, and founder of the Vertical Development Institute. For over 15 years, she has been supporting the development of leaders toward the later stages of psychological complexity and maturity. Alis is an experienced coach educator and mentor, having accompanied hundreds of coaches on their path to credentialing. She has a master’s degree in Positive Leadership and Strategy and a Ph.D. in Vertical Development. Alis aims to blend adult development research and coaching practice to create innovative coaching techniques and more effective learning interventions for future leaders. You’ll be inspired by Alis and her expertise. 
Show Highlights:
What is vertical development?How vertical development applies to the world of coachingWhat vertical development offers as tools and a conceptual framework for coaches to useA description of the stages of development: diplomat, expert, and achieverHow to help a client’s meaning-making awarenessHow a “disorienting dilemma” (stuckness) brings vertical growthWhy a coach should let their framework inform their curiosityAn overview of Alis’s Ph.D. work about vertical development and transformative learning experiencesHow the stages of vertical development have multiple lines of developmentWhy opportunities for cross-pollination are an important element of coachingWhy a coach needs to lean into developmental discomfort, self-reflection, and self-honesty for themselves
Resources:
Connect with Dr. Alis Anagnostakis: Website and Resources
Other STaR Coach Shows mentioned: STaR Coach Show 289 and STaR Coach Show 298
Mentor coaching is a wonderful way to build skills and confidence! Grab one of the last mentor spots for 2023 now! www.STaRcoachshow.com/mentor/  
Join the STaR Coach Community and thrive as a coach! 
Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. 
Explore past episodes and other resources at www.STaRcoachshow.com.