Start Being Seen - Personal Branding & Visibility for Women Experts

Michelle B. Griffin
  • 5.0 (14)
  • Marketing
  • Updated Weekly

Ready to put yourself out there but feeling stuck? Is it hard to articulate who you are and how you should present yourself online? In other words, are you tired of feeling hidden, held back, and wondering, "What's my brand?" Start Being Seen™ is the podcast for women-experts  (speakers, authors, consultants, founders) who want to become more visible, sought-after, and the clear choice for opportunities that grow their business. Come listen, learn and take action as your host Michelle B. Griffin helps you untangle your most pressing questions and roadblocks so you can build a visible, credible brand people know, trust, and choose.  We cover personal branding, visibility and PR topics focused on elevating women in business as well as LinkedIn tips from my book, The LinkedIn Branding Book. Each episode concludes with an actionable takeaway you can implement so you’re clear, confident, and competitively advantaged, powerfully positioning yourself for success. ABOUT YOUR HOST Michelle B. Griffin is a TEDx speaker, PR + personal brand strategist, and the founder of She's Visible,™ a platform teaching accomplished women to build their personal brands, visibility, and thought leadership to grow their careers and businesses. With more than two decades in communications + marketing and a master's degree in PR, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines.  A sought-after keynote speaker and workshop facilitator, Michelle delivers programs for women’s empowerment events, business and leadership conferences, ERGs, and associations on personal branding & PR for business growth, AI discoverability, and LinkedIn® presence. BOOK A CLARITY CALL Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-host of The LinkedIn Branding Show podcast. When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels. CONNECT WITH MICHELLE → Website: MichelleBGriffin.com → LinkedIn: linkedin.com/in/michellebgriffin → She's Visible: ShesVisible.com BE THE EXPERT AI RECOMMENDSDownload The Recognition Ready™ AI Visibility Guide for Women Experts  → michellebgriffin.com/aivisibility The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com

  1. Aug 1

    Stop Waiting to Feel Ready: How to Overcome Fear and Feeling Stuck When It’s Time to Get Visible

    Send us Fan Mail You know you need to get out there. You're ready. But something keeps stopping you. Maybe it's LinkedIn. Maybe it's speaking. Maybe it's pitching yourself as a podcast guest. Maybe it's finally launching that big thing you've been working on for months. Whatever it is, this episode is for you. Because I've been there. More times than I'd like to admit. And what I've learned after years of working through it myself and with clients is this, we don't need another certification, another course, or more time.  We don't need to wait for someday. Someday is not a day on the calendar. You have everything you need right now. In this episode: Why the thing stopping you isn't what you think it isThe reframe from my TEDx talk that makes showing up so much easierHow to give yourself runway before you put yourself out thereThe nano steps that make the hard part feel way less hardThe one question to ask yourself before this episode endsAnd I'm leaving you with one simple action. Just one. Because that's how it starts. If this resonated, share it with a woman in your world who's been sitting on the sidelines waiting until everything feels ready. She needs to hear this. DM me on LinkedIn and tell me — what is the one thing you've been putting off that you're going to take action on this week? Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already — hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

  2. Jul 16

    Ready to Get Visible? The 5 Clarity Questions That Make Putting Yourself Out There Easier

    Send us Fan Mail If you've been feeling ready to put yourself out there but something keeps stopping you, this episode is for you. I've been there too. And I hear it constantly from the women I work with. You're ready. You know you have something to offer. But something just keeps getting in the way. Here's what I want you to know. It's not a visibility problem. It's a clarity problem. And that is so much easier to fix. I'm walking you through five questions that will unlock your personal brand, get you unstuck, and help you finally show up in a way that feels like you. In this episode: Why putting yourself out there feels so hard and the simple reframe that changes everythingWhy visibility is not vanity; it's an act of service and a business assetThe five questions that will help you get clear before you get visibleWhy a narrower lane gets you faster traction than trying to serve everyoneHow clarity leads to visibility and authority, in that orderGrab a pen. You're going to want to write these down. If this resonated, DM me on LinkedIn and tell me you heard it. I'd love to hear from you. Rate, Review & Follow the She's Visible™ Movement Podcast If this show has helped you in any way, I would be so grateful if you'd take a moment to rate and review it. It helps more women find us and that's exactly why we're here. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and share what resonated with youAnd hit that follow button so you never miss an episode. I'm here every week with conversations, strategies, and tools to help you go from hidden expert to recognized authority. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

  3. Jul 1

    The Free AI Tool That Instantly Turns Your Existing Content Into a Visibility Machine

    Send us Fan Mail What if you could take your book, your guide, your speaking topics, your blog posts, everything you've already created and instantly turn it into podcasts, visuals, quizzes, infographics, and more? That's exactly what I'm sharing in this episode. And it's completely free. A few weeks ago I was a guest on Gillian Whitney's Easy Peasy Books podcast and dropped what might be my biggest content gem yet: how I accidentally discovered that Google NotebookLM (now Gemini Notebook) is the ultimate content amplifier for women experts, founders, authors, and speakers. The feedback was so good I knew I had to bring it straight to you here. In this episode: What Google NotebookLM actually is and why most people are only using a fraction of what it can doThe moment I realized this tool was a total game changer for speakers and authorsHow I used it to prepare for a presentation in one afternoon walk with my AirPodsEvery use case you need to know audio podcasts, visuals, slides, quizzes, infographics and moreHow to use your existing body of work to create endless content that gets you seen and chosenThis one is for every woman expert who has more content than time and more brilliance than bandwidth. Try Google NotebookLM for free →  https://notebooklm.google.com Connect with Gillian on LinkedIn → https://www.linkedin.com/in/gillianwhitney Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

  4. Apr 22

    How to Powerfully Present From a TEDx Talk to Keynote Stage - Insider Tips from a Speaker Coach

    Send us Fan Mail Last week Tessa Rawson gave us the insider secrets to landing a TEDx talk. This week she's back with the part that matters just as much how to actually show up and deliver it. And this one isn't just for TEDx speakers. Whether you're a seasoned speaker, an emerging one, or someone with a stage on your vision board this episode is packed with the presentation coaching tips you didn't know you needed. In this episode: The difference between memorizing and internalizing and which one actually worksWhat to do if you forget your words mid-talk How to use your body, your hands, and the stage without overdoing itWhat to wear and what to absolutely never wear on a stageThe truth about slides when they help, when they hurt, and why you should build your talk without them firstAnd much moreConnect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/ Visit Tessa's website → https://www.resonance-ideas.com/ Listen to Part 1: How to Land a TEDx Talk →  https://podcasts.apple.com/us/podcast/how-to-land-a-tedx-talk-my-tedx-journey-insider/id1599654499?i=1000761604669 Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

  5. Apr 15

    How to Land a TEDx Talk: My TEDx Journey + Insider Secrets From Organizer Tessa Rawson

    Send us Fan Mail A year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University. It was one of the highest professional moments of my life.  And yet the talk has never been released. Let's just call it organizer "technical difficulties" of no fault of my own. It's a heartbreak I won't pretend doesn't sting. But here's what I know: the idea inside that talk is too important to stay quiet.  That's why this episode feels so personal. On the one year anniversary of stepping on that red dot, I'm bringing you someone who has spent over a decade on the other side of it, Tessa Rawson, a TEDx organizer across Europe and the US and founder of Resonance, where she coaches speakers to land and deliver their TEDx talks and pitches. If a TEDx talk is on your vision board, this episode is your starting point. We discuss: The one question every great TEDx idea must be able to answerWhat organizers are actually looking for when they read your applicationThe biggest mistake most applicants make and how to avoid itWhy persistence and patience aren't optional and how long it really takesAnd much more. Part 2 is coming soon all about how to present once you land the spot. Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/ Visit Tessa's website → https://www.resonance-ideas.com/ Michelle B. Griffin's TEDxFSU topic: https://announcements.fsu.edu/article/tedxfsu-conference-brings-ideas-center-stage ________ Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

  6. Apr 8

    How to Show Up, Stand Up, and Speak Up With Intentional Visibility With Deb Drummond

    Send us Fan Mail This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off  Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages, on screens, and in pages. She is exactly the kind of woman I created this series for someone who has done the work, busted through the fear, and is now raising the bar for every woman listening. In this episode Deb shares her story, her platforms, and the one mindset shift that changes everything when you're ready to step out but something keeps stopping you. In this episode: The childhood belief that silently kept her from speaking up and how she finally broke through itWhat she does every single morning that gives her the courage to show upWhy social media alone will never be enough for lasting visibilityThe three platforms she built to get more women seen at scaleWhy AI discoverability is the visibility opportunity women can't afford to ignore right nowThe one thing she tells every woman sitting on the sidelineConnect with Deb Drummond → https://www.debdrummond.com Listen to EP 340: Own Your Lane and Be Seen by Your Ideal Clients with Michelle B Griffin, on Deb's podcast: https://podcasts.apple.com/ca/podcast/career-reinvention-what-happens-when-you-outgrow-the/id1757016628?i=1000757110684 Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

  7. Apr 2

    Why AI Visibility Is the New Search Engine for Finding Women Experts: Grab The Experts Guide

    Send us Fan Mail People aren't going to Google to find experts anymore. They're going to AI. ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way. I know because it happened to me. Starting in January 2025, people began booking calls, telling me they found me through ChatGPT or Claude. And then they hired me. That's when I knew AI visibility wasn't optional anymore. In this solo episode, I'm introducing something I've been building for you: The Recognition Ready™ AI Visibility Guide for Experts. A 20-page guide that walks you through exactly my framework on what AI needs to find, trust, and recommend you. In this episode: Why AI is now the new search engine and what that means for youThe three signals AI absolutely needs to recommend youWhy LinkedIn is more critical than everHow to get first-mover advantage right now, before everyone else catches onDownload the Recognition Ready™ AI Visibility Guide for Experts → With BONUS: The Recognition Ready™ AI Visibility Scorecard  👉 https://michellebgriffin.com/aivisibility/ Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

  8. Mar 25

    The Six New Visibility Rules for the Woman Expert Ready for Her Next Big Thing (But Still Hiding)

    Send us Fan Mail If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond. Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there. This episode will show you: Why visibility starts with how you see yourself before any content plan or strategyThe clarity practice that works for you AND for AI searchHow to nurture yourself for visibility so it actually sticksWhy being credible means letting others validate what you already knowHow to find your place of power, the channel that lights you up and works for youWhy continuity beats perfection every single timeRead all six rules with action steps → https://www.linkedin.com/pulse/six-visibility-rules-become-recognized-remembered-2026-griffin-pilse/ Connect with Antonia on LinkedIn → Antonia Taylor https://www.linkedin.com/in/antoniataylor/ Antonia on Instagram → @antoniataylorpr https://www.instagram.com/antoniataylorpr/ Antonia's Substack → https://substack.com/@antoniataylor Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ WITH  MICHELLE B. GRIFFIN  Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE: https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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About

Ready to put yourself out there but feeling stuck? Is it hard to articulate who you are and how you should present yourself online? In other words, are you tired of feeling hidden, held back, and wondering, "What's my brand?" Start Being Seen™ is the podcast for women-experts  (speakers, authors, consultants, founders) who want to become more visible, sought-after, and the clear choice for opportunities that grow their business. Come listen, learn and take action as your host Michelle B. Griffin helps you untangle your most pressing questions and roadblocks so you can build a visible, credible brand people know, trust, and choose.  We cover personal branding, visibility and PR topics focused on elevating women in business as well as LinkedIn tips from my book, The LinkedIn Branding Book. Each episode concludes with an actionable takeaway you can implement so you’re clear, confident, and competitively advantaged, powerfully positioning yourself for success. ABOUT YOUR HOST Michelle B. Griffin is a TEDx speaker, PR + personal brand strategist, and the founder of She's Visible,™ a platform teaching accomplished women to build their personal brands, visibility, and thought leadership to grow their careers and businesses. With more than two decades in communications + marketing and a master's degree in PR, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines.  A sought-after keynote speaker and workshop facilitator, Michelle delivers programs for women’s empowerment events, business and leadership conferences, ERGs, and associations on personal branding & PR for business growth, AI discoverability, and LinkedIn® presence. BOOK A CLARITY CALL Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-host of The LinkedIn Branding Show podcast. When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels. CONNECT WITH MICHELLE → Website: MichelleBGriffin.com → LinkedIn: linkedin.com/in/michellebgriffin → She's Visible: ShesVisible.com BE THE EXPERT AI RECOMMENDSDownload The Recognition Ready™ AI Visibility Guide for Women Experts  → michellebgriffin.com/aivisibility The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com

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