141 episodes

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Start Scale Succeed Nicole Higgins

    • Business

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

    Ep 140 - Building Commercial Ranges for Your Product Business

    Ep 140 - Building Commercial Ranges for Your Product Business

    This weeks episode Nicole chats about how  to build commercial ranges for your product business. 

    Nicole shares some of the mistakes she made whilst working as a buyer for major high street retailers and how you can create and develop products that are the right fit for your business 

    Focusing on people, the product and profit  Nicole breaks down actions to take when planning for the seasons ahead. 

     

    The Host 

    Nicole Higgins is a seasoned professional with over 18 years experience in the retail industry, having worked as a buyer  with blue-chip companies such as Primark and M&S across multi product categories from Bras to Beauty 

     Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit  and scalability.

    Nicole specializes in guiding businesses through the intricacies of start up,  strategy, sourcing and  product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape.

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/



    Sponsors 

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 26 min
    Ep 139 - What You Need to Know About Distribution for Your Beauty Brand with Catherine Collins

    Ep 139 - What You Need to Know About Distribution for Your Beauty Brand with Catherine Collins

    Using a distributor for your beauty or wellness  brand can catapult your growth. 

    In ep 139 of start scale succeed host Nicole Higgins chats with Catherine Collins about the practical tips for identifying and collaborating with the right distributor. 

    Catherine established a distribution agency in the middle east and now provides expert consultancy for beauty and wellness brands 

    This week some of the topics covered are 


    The pivotal role of distributors in a brand's expansion and the critical factors that determine when a brand is ready to work with a distributor.

    The financial mechanics of distributor partnerships, including the ideal margin rule for pricing 
    The distinction between the roles of distributors and agents in the growth of a brand, and what brands can expect from each.
    Characteristics of founders who steer their brands towards success, such as a growth mindset, resilience, and a purpose-driven approach to their business.
    An overview of current trends shaping the beauty industry, including consumer interest in scientifically-backed products and doctor-led brands.
     Practical tips for identifying and collaborating with the right distributor, including questions to ask and strategies to foster a lasting and beneficial relationship.

     

    Guest 

    Catherine Collins 

    Catherine’s career spans across multiple markets from building an international beauty distribution business in the Middle East to advising some of the world’s most well known beauty brands on their global strategy and working closely with high growth startups and connecting them with investors.  She has a deep understanding of international markets and how to scale a brand successfully and has worked with a variety of different retailers and distributors worldwide. 

    https://www.constellarconsultancy.com/

    https://www.instagram.com/constellarconsultancy/

    Host 

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 26 min
    Ep 138 - Breaking into the Dubai market with Abbie Founder Base Brands

    Ep 138 - Breaking into the Dubai market with Abbie Founder Base Brands

    The retail market in the middle east is worth approx $80 billion dollars, but how do you break into that market as a brand and what do you need to consider 

    In this episode of Start Scale Succeed Nicole chats with Abbie founder of base brands a brand strategy & consulting company based in Dubai about selling and launching in the Dubai market 

    Some of the areas discussed are: 


    Tips and advice for breaking into the market  from customers to logistics 
    What to consider culturally and shopping habits in Dubai 
    Trends & Market changes that are emerging in the middle east 
    Red tape and legislation 
    The mistakes the small businesses make when trying to sell in Dubai 
    The different types of retailers and expected payment terms 

     

    Guest 

    https://www.basebrandsco.com/

    https://www.instagram.com/base.brands/

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

     

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 28 min
    Ep - 137 Building a Sustainable Bricks & Mortar Business with Cat Anderson founder of Treen

    Ep - 137 Building a Sustainable Bricks & Mortar Business with Cat Anderson founder of Treen

    Recent closures of high street chains further highlights the challenges of bricks and mortar stores, but how are the new kids on the block building their businesses and creating a community. 

    This episode I chat with Cat Anderson founder of sustainable clothing store Treen a  vegan fashion retailer, offering a selection of style must-haves from a carefully selected group of brands that make a positive difference. Providing a killer wardrobe without Killing the planet. 

    This episode we chat about her start up journey, what she is doing to build the business and building relationships and becoming more than a retail brand and how she gets the community and her team  involved in the brand. 

    The sustainable initiatives that she has planned for the future and why they mean so much to her and the brand. 

    https://www.instagram.com/shoptreen_/

    https://shoptreen.com/

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/



    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 36 min
    Ep 136 - The Secret to Selling in Instagram Stories with May Castillo

    Ep 136 - The Secret to Selling in Instagram Stories with May Castillo

    Are you using your stories to their full potential? 

    Using stories to connect and sell is key to help you business grow. Ep 136 is with creative content consultant May Castillo our key focus today is How to sell in your stories. 

    Some of the topics we chat about are: 


    "Fearless Selling" - Overcome the emotional barriers to confidently sell your products or services.
    "Sales Foundations" - Understand essential sales strategies before utilizing Instagram stories to sell.
    "Consumer Shifts" - Adapt to changes in consumer behavior favoring stories and messaging over feeds and reels.
    "Story Sequencing" - Craft a compelling narrative throughout the day to engage viewers and lead them to purchase.
    "Client Transformations" - Use client stories to show the impact of your product, enhancing its value proposition.
    "Storytelling Mastery" - Maintain a logical sequence in storytelling; start with a problem and end with a solution.
    "Creative Sales" - Infuse creativity in sales through gamification and customer involvement for better engagement.
    "Avoid Mistakes" - Ensure context, relevance, and storytelling flow to avoid common storytelling pitfalls.
    "Profile Optimization" - Create a strong profile with strategic pinned posts to attract and retain followers.
    "SMS Engagement" - Utilize SMS marketing sparingly to build personal connections and boost engagement.

     

    Guest 

    May Castillo 

    https://www.instagram.com/talktomay/ 

    https://www.talktomay.com/10commandmentsofigstories

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 30 min
    Mastering Email Marketing for your business with Hannah Spicer

    Mastering Email Marketing for your business with Hannah Spicer

    On average 35-40% of your turnover in your product business should come from your email marketing. If you're not quite reaching that target then this episode is for you. 

    This week in the start scale succeed podcast I chat with Hannah Spicer email marketing expert 

    During the podcast, Hannah shares valuable insights on:

    - Mistakes businesses make with their emails

    - Building effective retention and win-back email flows

    - Optimizing open and click-through rates

    - Creating engaging and successful email campaigns

    - And much more!

    If you're new to email marketing or looking to enhance your current strategies, this episode is a must-listen. Gain practical advice and actionable tips straight from an industry expert.

     

    Guest Hannah Spicer 

     https://www.instagram.com/hannahspicer_consulting/

    https://www.hspicerconsulting.com/

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/



    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 21 min

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