22 episodes

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Start Scale Succeed Nicole Higgins

    • Business

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

    Episode 21 - Making Instagram for Business Enjoyable with Vix Meldrew

    Episode 21 - Making Instagram for Business Enjoyable with Vix Meldrew

    As a business owner, how do you make the task of posting on Instagram enjoyable for you? Founder of Grow & Glow and Instagram expert Vix Meldrew joins host Nicole this week on Start scale Succeed to discuss that very topic. Get tips on visibility, reels, finding your rhythm, and being intentional with your content. Also find out about the work Vix does with Grow & Glow where she provides digital learning and training.

    • 35 min
    Episode 20 - Getting Your Packaging Right with Darren Williams of SCRUBD

    Episode 20 - Getting Your Packaging Right with Darren Williams of SCRUBD

    The men's skincare industry is expected to grow to $16.3 billion in 2026 and in this episode, Nicole chats with Darren Williams, executive chairman of men's Skincare brand SCRUBD. Find out about how the brand started and went from an exclusive deal with Harvey Nichols, to now being stocked in Nordstrum in the states.

     

    KEY TAKEAWAYS
    When Darren joined the brand, it had never gone to market and had never had to put in the hustle to get in front of people. When they did, they found out that the packaging was wrong, and this was the first time they had thought about this. It should have been refined for the end user before they went to market.
    Think of your end user and how they will use your product, where will they use it, how often they will buy it, and when will they buy it again?
    Do your research to find out who is in your space and how does that stack up against the competition, how can you be better and really stand out. Make your brand story your USP and main marketing line.
    If you want to scale, make sure everything is working before you scale. Don’t be afraid to change those things that are not working. Be meticulous with your costs as you scale you have so much more to pay for and to think about.



     

    BEST MOMENTS

    ‘I was genuinely surprised by the ethics of the brand’

    ‘He put 4 products in a bag and said that it was too heavy, nobody will carry that around’

    ‘Your numbers tell a story’

     

    VALUABLE RESOURCES  

    www.scrubd.com

    http://www.williamsharding.com

    www.instagram.com/scrubduk

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

     

    ABOUT THE BRAND

    When Scrubd founder Mark was unable to find a premium, all-natural bar of soap for men, he decided to create his own.

    Working with artisan soap makers, he crafted our first batch, Batch Number ONE, of hand-made soaps, designed specifically for men. Friends and family started using – and loving – the soaps, and very quickly Scrubd ran out of its first batch. They created more, and with each batch continued to refine their formula.

    Fast forward to today, and SCRUBD’s much-loved soap range has developed into a hand-crafted all-natural, organic triple-milled soap block, and is joined by their naturally effective Energising and Anti-Ageing skincare ranges.

    SCRUBD’s mission is simple, to help men feel great in their skin. When men feel great in their skin, they can master anything, leaving a unique mark in every area of their lives.

     

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

     

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

    • 37 min
    Episode 19 - Passion Positivity and Purpose with Roo Davis

    Episode 19 - Passion Positivity and Purpose with Roo Davis

    Nicole is joined by guest Roo Davis who is an accredited coach who works on gaining clarity, shifting mindset, behaviour and finding purpose.

    • 35 min
    Episode 18 - Bras Means Business with Natalie Ward Founder of Latched UK

    Episode 18 - Bras Means Business with Natalie Ward Founder of Latched UK

    Latched UK was born out of frustration when Natalie Ward couldn’t find activewear to wear whilst pregnant and breast feeding. With a background in sports, she knew what she wanted and set to work creating it. Natalie joins Nicole on this week's Start Scale Succeed to tell us how she went from initial concept, to launch in just 8 months and how influencer marketing has really seen business boom.

     

    KEY TAKEAWAYS
    Natalie didn’t outsource anything and did all the branding, design, and registering the business herself. When sourcing manufacturers she used video calls to look around the factory to make sure it lived up to her standards.
    Latched UK has grown from 3 products which have been tried and tested, with Natalie’s leggings lasting over 3 years, to now having 40 items available.
    Influencer Rochelle Hulmes helped Natalie sell out of her bestselling leggings. Influencer marketing has really grown her business all from products being gifted rather than paid promotions.
    Natalie’s advice is to do your market research and back yourself if you can solve a problem that nobody else can.

     

    BEST MOMENTS

    ‘The only thing we could find was in Australia and was not great, so we decided to do it ourselves’

    ‘They said we don’t have the technology to make this in the UK’

    ‘People want that Prime next day delivery for their night time feed’

    ‘Influencer marketing changed my world’

     

    VALUABLE RESOURCES

    www.instagram.com/latcheduk

    www.latched.uk

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

     

    ABOUT THE GUEST

    “Hi 🖐, I am Natalie. The Latched journey started in January 2018 after the birth of my daughter, Harper. Prior to her birth I thought I knew what being tired was, then my little snack feeder decided to give me a real education on sleep deprivation. Her little and often snack style appetite didn't allow much opportunity to leave the house or do anything for myself. This really took a toll on my mental health during a particularly harsh winter, I was DESPERATE to leave the house so I started googling breastfeeding jumpers and sports bras because I live in activewear. To say I was disappointed was an understatement, I sat on the floor crying my eyes out at how hard my life had become to do something as simple as walking the dog.

    After a long deep and meaningful conversation with David, my husband, he encouraged me to design my own and have something made. I put pencil to paper and started drawing, worked through a process and a few months later I had samples made up and in my hands and the rest they say is history.

    By the time I launched Latched in Nov 2018 I was pregnant with number 2! A whole set of new challenges ahead, 2 under 2, a new business, a summer pregnancy and all the highs and lows this brings. A winter pregnancy, a summer pregnancy and two breastfed babies has shaped Latched and the products I create, in the hope of helping and supporting other mums on their journey into motherhood.

    August 2019, my son Ethan joined our family and the adventure and roller coaster continues. If you want to get a deeper insight into my chaos and join in on my journey follow me on Instagram where my stories are a backstage view!

    My body has far from bounced back this time, I have found that traditional sportswear and athleisurewear doesn't support or flatter my ever-changing body so in 2020 I launched the postnatal collection. The same high quality and value for money people have come to love but without the pregnancy or breastfeeding element.”





    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and

    • 23 min
    Episode 17 - How to Understand your Customers with Market Research Expert Katie Tucker

    Episode 17 - How to Understand your Customers with Market Research Expert Katie Tucker

    42% of businesses fail due to lack of market need, which is a scary statistic. That number could be reduced significantly if the right market and customer research is done at the beginning when you are starting out or pivoting. This week on Start Scale Succeed, Nicole is joined by Katie Tucker, founder of Product Jungle, who can help businesses do just that.

     

    KEY TAKEAWAYS
    When talking to customers for market research, move the discussions offline. You’ll get much better insights really talking to a small number of people than you will with an Instagram poll.
    The better the questions you ask the better you will understand customers buying habits and their usage habits. Just knowing if someone would buy your product isn’t enough. When would they buy your product? How often? How often would they use it? Remember the hows and whys.
    In a survey, keep the big open questions until the end that need elaboration, before that have multiple choice and closed questions. If people have to do loads of work filling in your survey they won’t bother. Limit the questions from 10 to 12.
    You can improve the value of your brand by improving the customer journey online. Is your website easy to use? Is it clear? Are your items well packaged and on time?
    Make sure you listen to what people have to say, it’s not about you, it’s about them. Talk less, listen more.

     

    BEST MOMENTS

    ‘People want to be helpful so they tend to just say yes’

    ‘It’s about how your product and services fit into people's lives’

    ‘You know how you feel when you’re seen and heard by a brand’

     

    VALUABLE RESOURCES

    www.productjungle.co.uk

    https://www.instagram.com/productjungle/

    https://www.productjungle.co.uk/newsletter

     

    ABOUT THE GUEST

    Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a freelance writer and soon-to-be author.

    In 2019, she set-up Product Jungle, a boutique consultancy with bite. She helps organisations really listen to customers, nail product strategy, optimise product processes and empower teams to greater collaboration and success.

    Katie is also on a mission to demystify product management for smaller organisations; using tools and hacks from the world of big tech to help small businesses and charities embrace customer problems and build products and services that sell.

     

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

     

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

    • 34 min
    Episode 16 - Sustainable Underwear Brand Pantee with Katie Amanda McCourt

    Episode 16 - Sustainable Underwear Brand Pantee with Katie Amanda McCourt

    In the UK 30% of unwanted clothing goes to landfill, so we are sending 700,000 Tonnes to recycling centers, textile banks, clothes collections and charity. To give you a visual on that that's enough to fill 459 Olympic swimming pools. This week on Start Scale Succeed, Nicole is joined by Katie and Amanda McCourt, founders of sustainable underwear brand Pantee who are using fabric termed as dead stock to create lingerie.

    • 27 min

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