Start Your Sustainable Fashion Brand Shannon Lohr of Factory45

Maybe you’ve had an idea for a clothing brand or an apparel product or an innovative accessory and you keep thinking the timing isn’t right. You’re dabbling in research, listening to podcasts like this one or Googling on your phone when you can’t fall asleep, but you haven't taken any tangible action yet… well, in today’s episode, I’m going to help you get over that hump so you start making moves.

So you’re thinking about starting a fashion or accessories brand, but you want to make sure you’ve dotted all of your i’s and crossed all of your t’s before going down that road. Well, you’re in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand.


Resources mentioned in this episode:
How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s

I hear it all the time, “How do I know if I have a good business idea?” “How do I know if something is going to stick?” “What ideas are worth pursuing?” Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? That’s what I’m sharing in today’s episode.

Should You Start a Sustainable Fashion Brand During a Recession? I’m not an economist and I’m obviously biased in how I would answer this. So, I’m crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In today’s episode, I’m walking you through some things to think about so you can decide for yourself. 

Resources mentioned in this episode:
Business of Fashion Article: https://www.businessoffashion.com/articles/sustainability/what-a-recession-could-mean-for-sustainable-fashion/
Ep 9 When to Invest in Your Fashion Business (And Where to Start for Free):  https://open.spotify.com/episode/3tKnV9Xt9Q0TxI1py5PcZ2?si=e3646b9937c140d5

I am so excited to talk about this topic today because it’s a question that I have strong opinions on and many thoughts to share. Should you quit your day job to start your fashion brand? And taking it one step further –  if you stay – should you tell your boss that you’re starting a business? That’s what we’re talking about on today’s episode!

It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In today’s episode, I’m sharing some of my best strategies for leveraging social media so you can make more sales for your fashion brand.


Resources mentioned in this episode:
The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.apple.com/us/podcast/ep-13-the-1-email-marketing-strategy-for-fashion-brands/id1599138361?i=1000554365111