40 episodes

Starting a business takes courage and determination. It can feel lonely, confusing, exhausting and filled with overwhelm and self-doubt. How do you know if you are on the right path? What steps should you take next? How will you get where you want to go? Entrepreneurship is a challenging adventure!
Every first-time founder needs the advantage of having guidance in the early stages of building their business. That’s what the Starting Advantage Podcast will give you. Join Tania De Ridder for encouraging conversations that support you in stepping fully into building a business that lights you up. You’ll hear powerful insights from entrepreneurs who share their strategies, habits, mindsets and actionable advice that you can apply in your own journey. Let’s turn up your power or ignite your spark as a rising entrepreneur.
Visit the website for full show notes and additional content:
https://www.startingadvantage.com

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Starting Advantage Podcast with Tania De Ridder Tania De Ridder

    • Business
    • 5.0 • 11 Ratings

Starting a business takes courage and determination. It can feel lonely, confusing, exhausting and filled with overwhelm and self-doubt. How do you know if you are on the right path? What steps should you take next? How will you get where you want to go? Entrepreneurship is a challenging adventure!
Every first-time founder needs the advantage of having guidance in the early stages of building their business. That’s what the Starting Advantage Podcast will give you. Join Tania De Ridder for encouraging conversations that support you in stepping fully into building a business that lights you up. You’ll hear powerful insights from entrepreneurs who share their strategies, habits, mindsets and actionable advice that you can apply in your own journey. Let’s turn up your power or ignite your spark as a rising entrepreneur.
Visit the website for full show notes and additional content:
https://www.startingadvantage.com

See acast.com/privacy for privacy and opt-out information.

    PR 101 for Founders: Why, When and How to Use Public Relations as a Force Multiplier With Jonathon Narvey

    PR 101 for Founders: Why, When and How to Use Public Relations as a Force Multiplier With Jonathon Narvey

    Public relations, or PR, is a helpful tool that founders can use as a force multiplier to build credibility and increase their reach.
    In this podcast episode, Tania speaks with a public relations expert, Jonathon Narvey, about his entrepreneurial journey and how to grow your business faster through PR strategies, whether you have the budget to hire a PR firm or want to find DIY inspiration.
    Jonathon Narvey is the Founder & CEO of Mind Meld PR Inc. 
    Mind Meld PR is a Public Relations Agency in Vancouver, B.C., serving clients in the USA and Canada. They work with innovative startups and scale-ups in SaaS, AI, EdTech, HealthTech, CleanTech, FinTech and more.
    As a reporter covering the tech scene, he learned the craft of storytelling. Now in PR, Jonathon and his team use those skills to earn media coverage for innovative tech companies.

    "Public relations is a subset of marketing that is a force multiplier for your overall marketing. So actually PR is not, absolutely not, the first thing that your company would invest in ... Once you've got some traction, you got some money ... now you can throw money at PR and this is going to be the force multiplier.  It's the pouring gas on the fire that you've already lit and helping you scale up quicker." - Jonathon Narvey
    We discuss in this episode with Jonathon:

    Why Jonathon believes there are two reasons why people become entrepreneurs and why he chose entrepreneurship. (4:31) How Jonathon started his entrepreneurial journey by relying on key relationships and people in his life. (6:28)How a touch technique from Star Trek became a metaphor for Jonathon's business. (8:36)Why it’s important to go after a niche and how Jonathon found his for Mind Meld PR. (10:29)What public relations involve. (12:25)The business benefits of PR. (14:24)The difference between marketing, advertising and PR. (15:03)How social media fits into a PR strategy. (16:46)How to choose stories about your business if you want DIY PR. (18:26)Jonathan’s advice on what you can do right now to make your business stand out. (21:11)Why PR remains an effective strategy despite a growing trend to mistrust the media. (24:53)How a shift from the big players in the media to alternative media opens up more opportunities for founders. (27:12)What Jonathon predicts for the future of PR post-pandemic. (28:07)Jonathan’s tips on having conversations and managing expectations with clients. (30:34)The communication habits Jonathon and his team use to connect, plan and improve. (33:11)What Jonathon has observed after years of interviewing successful tech entrepreneurs. (35:13)How to connect with Jonathon. (36:51)

    Full show notes, the transcript, resources and how you can connect with Jonathon, can be found here: https://www.startingadvantage.com/39
    Enjoyed this episode? Heard something useful? Let us know!
    Please leave a review to support the show on your favourite podcast player. 


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    • 40 min
    How to Deal With Your Inner Critic so That Achieving Success Doesn’t Have to Be Hard With Terry McDougall

    How to Deal With Your Inner Critic so That Achieving Success Doesn’t Have to Be Hard With Terry McDougall

    What do you do as a new entrepreneur with self-critical thoughts that make achieving success hard and keeps you feeling stuck?
    In this podcast episode, Tania speaks with an executive & career coach about her entrepreneurial journey and how to deal with the inner critic that’s making you feel that achieving success in your entrepreneur journey is hard.
    Terry Boyle McDougall is an Executive & Career Coach and CEO of Terry B. McDougall Coaching. 
    She helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers. Before becoming a coach, Terry was a long-time corporate marketing executive where she led teams, developed strategies and advised senior leaders to drive business results. 
    She is the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms. She is also the host of the Marketing Mambo podcast.

    "I think that all of us have that voice in our head that says, 'Oh, you need to do this or you need to do that and if you don't something bad is going to happen'.  I call it a gremlin, that voice in the head. A lot of times the gremlin is very harsh with us, right. It's critical. It's perfectionistic.  It sometimes catastrophizes about, 'Oh, if you don't do this, you're going to get fired or you're gonna lose your house or whatever.' And it's very important, number one, to recognize that the gremlin is there to try to keep us safe,  but the gremlin has no nuances. The gremlin is going to be very harsh about trying to keep you safe." - Terry McDougall
    We discuss in this episode with Terry:
    Why Terry decided to become an entrepreneur in 2017 after 30 years of corporate business experience. (3:23) Why Terry made the decision to go from being a marketing consultant to an executive coach. (5:31)Why Terry believes coaching and helping others succeed is her higher calling. (8:40)How Terry’s family members responded when she shared her entrepreneurial plans. (10:34)Advice on how to have conversations about your business or plans with loved ones so that they can understand your vision and be more likely to be supportive. (12:58)Why you should think of your inner critic as a gremlin that is trying to protect you. (15:48)Why you should think that success doesn’t have to be hard and how to cultivate this mindset. (18:28)Why the first step to doing anything new is believing that it’s possible. (22:28)How Terry is using skills from her past to build and enhance her current business. (24:47)Why it is smart to hire people to help with your business instead of trying to do everything yourself. (26:24)The top skills that you should focus on putting time into developing as an entrepreneur. (28:40)Something that most high-achievers struggle with that can support you in staying realistic about your progress. (30:05)How Terry celebrates her wins as a habit. (32:28)How Terry supports people in identifying if they should work towards career goals in their current position or if they should rather start their own business. (33:00)How a mastermind group supported Terry in reaching for entrepreneurial success. (36:19)The mindset Terry believes gives her the advantage to manage her inner talk and inner critic. (37:13)Common fears and challenges entrepreneurs have based on her coaching experience and the research she did for her best-selling book. (39:11)Why you shouldn't compare yourself to very successful entrepreneurs you see in the media (and should always take care to manage your taxes). (40:42)How to connect with Terry. (42:56)

    Full show notes, the transcript, resources and how you can connect with Terry, can be found here: https://www.startingadvantage.com/38
    Enjoyed this episode? Heard something useful? Let us know!
    Please leave a review to support the show on your favourite podcast player. Please share this episode with a f

    • 46 min
    How to Use Values to Create a Brave Company Culture, Inclusivity & Belonging with Johanna Lyman

    How to Use Values to Create a Brave Company Culture, Inclusivity & Belonging with Johanna Lyman

    Every business has a company culture. Culture impacts everything from employee performance and engagement to how your company is perceived by your customers.
    In this podcast episode, Tania speaks with a culture and leadership development expert about her entrepreneurial journey, and how her longing to belong led to a career of helping companies build Brave Cultures based on the principles of conscious capitalism that encourages inclusivity and belonging.
    Johanna Lyman is the Principal Consultant and Practice Leader for Culture and Inclusion at Kadabra. She helps small companies get to their next level of success, build a culture that supports sustainable profitability, and develop their teams to their highest potential. She has helped thousands of people all over the world build the business of their dreams and step into being the leader they’ve been called to be. She is a certified coach and business development expert with more than fifteen years of experience helping executives, consultants, and business owners build and develop successful businesses.
    Prior to starting her own business in January 2005, Johanna was a CFP(R) at Merrill Lynch, a Divisional Vice President of Sales at Warnaco during the peak of their success, and she had a 10-year career working up the corporate ladder at Filene’s Department Stores, a division of May Co. She’s a Certified Change Management Specialist and Six Sigma Lean Professional (Green Belt).
    She has spoken at conferences such as the HR.com annual conference, Sustainatopia, ISC2 (internet security and compliance), and Chico State’s This Way to Sustainability conference, and the WOW Conference for Women. She has also spoken at meetings like the International Council for Small Business Development, the Capital Club San Jose, the Natural Healers Network, the Awareness Network, Women For Change Coaching Community, Mastery for Women, Rhode Island SHRM, and at her own live events.

    And people don't always realize this, but culture is going to happen in an organization, whether you plan it or not. But when you don't plan for it, it ends up being one of those companies that I worked with that I had to escape from, because it's not good. It's not values aligned. People don't feel respected. They don't feel appreciated. They don't feel like they belong." - Johanna Lyman
    We discuss in this episode with Johanna:
    How Johanna's story of belonging is what drives her to help leaders build inclusive cultures for companies. (3:45) Why Johanna decided to become an entrepreneur. (9:17)A different view on Maslow's hierarchy of needs with belonging at the bottom of the needs pyramid. (10:36)Advice on how entrepreneurs can find a like-minded community for support using values alignment. (15:03)What conscious capitalism means and what it looks like for business owners. (16:30)Why culture happens in an organization whether you plan for it or not. (17:58)Why knowing your purpose, or why, matters. (19:00)The role of self-awareness when building culture and how to measure if you're actually being self-aware as a leader. (21:51)How self-awareness grows with self-reflection. (23:08)What it means for a business to have a brave culture and why it's a must for a purpose-driven company. (24:29)Tips on how you can start to be more inclusive as a business owner. (25:57)The most challenging part for entrepreneurs during this process to become more conscious. (27:54)How to connect your core values with specific action steps in your company. (29:02)How to measure the effectiveness of your company culture and its values with a scorecard. (30:28) How COVID-19 is an opportunity for entrepreneurs to make collaborative decisions with team members and employees. (31:47)The mindsets Johanna believes give her the advantage to do meaningful work that creates a positive impact. (35:10)How to connect with Johanna. (36:40)

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    • 42 min
    How Mindset & Equity Crowdfunding Led to 21,900% Growth For HelloWoofy In A Year with Arjun Rai

    How Mindset & Equity Crowdfunding Led to 21,900% Growth For HelloWoofy In A Year with Arjun Rai

    Finding opportunities to help your business grow can be strongly influenced by your chosen mindset.
    In this podcast episode, Tania speaks with a passionate founder, Arjun Rai, about his entrepreneurial journey and how he’s successfully using mindset and equity crowdfunding to grow his business quickly. You'll also hear advice on his success strategies, habits, and mindsets.
    Arjun Rai is an NYC-based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com. A firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding as well as obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google) resulting in over $135,000 in strategic resources.
    Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own. Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen. Arjun currently lives in New York City with his girlfriend, two cats and a dog. You can find him working from home, doing carpentry, pitching his startup at a meetup or driving around town on his e-scooter.
    HelloWoofy is an AI-enabled digital marketing tool that helps you save time and optimize your social media strategy using visual data science.

    "One of the things that we've been allowing our customers to do is actually invest in the company. So while we have a goal to build the biggest company in the world, helping the smallest, something new that I encourage every founder and every entrepreneur take a look at is equity crowdfunding ... to build a company for your customer, with the customer itself, beyond just having a discovery group or a customer discovery group and feedback loop, actually bringing them in and saying here, come on our Cap Table, own a piece of our company as a thank you to believing in us early on. " - Arjun Rai
    We discuss in this episode with Arjun:
    When Arjun first decided to make it his mission to make data-driven technology affordable. (5:57) How Arjun had entrepreneurial goals from a young age. (8:25)Why you should double down and let everyone else around you know if you believe your calling is to be an entrepreneur. (9:51)How your mindset can help you to build a company for your customer with your customer & why Arjun recommends that every founder looks into equity crowdfunding. (12:10)How being strategic and thoughtful around your time management can lead to increased earnings. (13:51)How to think about building your confidence as a new entrepreneur. (14:28)What Arjun believes is the key to HelloWoofy’s success. (15:07)How to build a strong company culture if you’ve got a global team. (16:03)How listening and being obsessed with your customers' needs and wants can lead to building a successful MVP. (16:50)How HelloWoofy was able to build the world's first smart speaker scheduler. (18:24)How to avoid scope creep when building your MVP. (19:10)Find out if there’s a real dog on which the brand name HelloWoofy is based. (19:49)Arjun’s prediction for the future of digital and content marketing and how to have a competitive advantage. (20:55)Why you should include emojis in your social media marketing. 😀👌🔥 (22:47) How to communicate with authenticity with your customers. (26:46)Why Arjun includes himself as a real person within h

    • 41 min
    Why You Should Start to Take Action Before You Feel Ready

    Why You Should Start to Take Action Before You Feel Ready

    Starting your own business can feel like a daunting task. There are many things to consider, and you may feel at times like you don't have the skills or knowledge necessary to succeed. A success strategy that most successful entrepreneurs have in common is to start taking action before you feel ready.
    In this podcast episode, Tania encourages you to start to take action before you feel ready.

    We discuss in this episode:- A question you can ask yourself to measure your ability to take action consistently. (2:50)- 4 reasons why you should challenge yourself to start before you feel ready. (5:40)- What Tania's coach said that helps her move into taking action again when there's a dip in her consistency. (12:48)- Encouraging quotes on taking imperfect action by a work reinvention strategist. (14:00)
    Full show notes can be found here: https://www.startingadvantage.com/35

    Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Please share this episode with a friend who can benefit from it.

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    • 21 min
    Update: From Startup to Starting Advantage With You

    Update: From Startup to Starting Advantage With You

    This week's bonus episode has an exciting update for you: Startup Advantage has had a slight name upgrade to Starting Advantage. While the podcast looks (and might feel) a bit different, you can continue to join Tania for episodes as you usually do.
    You'll continue to hear conversations on success strategies, habits, and mindsets for first-time entrepreneurs.

    Wondering why we are going through this change together? Tania shares more on this in this quick update.
    Hint: It's to include you and support you even better.
    Do you want to help shape Starting Advantage? Please share your thoughts by completing a short survey at startingadvantage.com/p/survey.

    I'm so excited and grateful to build this podcast with you for you. So thank you for being part of the process and progress and for giving me your feedback. I have an invitation for you: Please tell us more about you and what you think about the podcast so that we can support you better. You can do it anonymously. You could also win one of three $25 gift cards for completing this survey as a thank you gift for taking the time to share your thoughts. If you have time right now, that'd be amazing. Please take a few minutes to complete our survey. - Tania

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    • 5 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Matt-East ,

Love this pod!

GREAT content and only getting better! Keep the episodes coming Tania!

mme.07 ,

Startup !

Great podcast ! Looking forward to more episodes. Highly recommend.

Nancyfancypants1243 ,

Goals Achieved!

I love this podcast! Tania’s warmth and excitement for what she is offering draws you right in. Being an entrepreneur myself having resources such as the Start Up advantage is beyond valuable and so much appreciated. Thank Tania! I look forward to hearing more!

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