25 min
13. Maintaining Your Competitive Edge with Shelley Morrison The First 100 Days
-
- Careers
“Customers don’t want order takers. They want partners.”
When you look at the behemoth that is demand gen, innovation is the crux of everything you do. What worked last year, even a month ago, isn’t a guaranteed win today. Shelley Morrison, Vice President of Global Demand Center at Domo, brings the same strategy for transformative growth to business as she does to her career. In this episode she shares lessons learned from a global project she had to execute in 30 days and what it takes to be successful as a modern demand generation marketer.
“Customers don’t want order takers. They want partners.”
When you look at the behemoth that is demand gen, innovation is the crux of everything you do. What worked last year, even a month ago, isn’t a guaranteed win today. Shelley Morrison, Vice President of Global Demand Center at Domo, brings the same strategy for transformative growth to business as she does to her career. In this episode she shares lessons learned from a global project she had to execute in 30 days and what it takes to be successful as a modern demand generation marketer.
25 min