13 episodes

Startup Basics is for entrepreneurs launching tech companies but are not fluent in "startup." Hosted by Beta Boom's founding partners, Sergio and Kimmy, the podcast covers common topics and questions that many founders are afraid to ask or think they should know. Startup Basics covers subjects like these:

Do I need a technical co-founder, and how do I find one?
What do investors look for in early-stage startups?
What is product-market fit and how to find it?
How can I get customers?
How can I get money for my startup?
If you don't know the difference between a "seed round" and an "A round" or think a "cliff" is a steep rock face, chances are that this podcast is for you.

There are other great podcasts focusing on growing a startup or looking back on successes, but Startup Basics really covers the initial stages of a tech enterprise in terms that nearly anyone can understand.

Startup Basics Beta Boom

    • Technology

Startup Basics is for entrepreneurs launching tech companies but are not fluent in "startup." Hosted by Beta Boom's founding partners, Sergio and Kimmy, the podcast covers common topics and questions that many founders are afraid to ask or think they should know. Startup Basics covers subjects like these:

Do I need a technical co-founder, and how do I find one?
What do investors look for in early-stage startups?
What is product-market fit and how to find it?
How can I get customers?
How can I get money for my startup?
If you don't know the difference between a "seed round" and an "A round" or think a "cliff" is a steep rock face, chances are that this podcast is for you.

There are other great podcasts focusing on growing a startup or looking back on successes, but Startup Basics really covers the initial stages of a tech enterprise in terms that nearly anyone can understand.

    Treat Your Startup's Fundraise as Sales

    Treat Your Startup's Fundraise as Sales

    When you are raising capital for your startup, you have to sell your investors on your business. By treating your fundraise as a sales cycle, you can help add structure and efficiency to this effort.
    In this episode of Startup Basics, Kimmy and Sergio discuss how to work backward from your goal, keep track of your effort, and stay motivated when you're hearing a lot of no's.

    • 12 min
    How to Get Your Initial Sales and Set Your Startup on a Path to Success

    How to Get Your Initial Sales and Set Your Startup on a Path to Success

    Many founders quit their startup dreams when they fail to get their first handful of sales after launching their product. Don't be one of them!
    In this episode of Startup Basics, Kimmy and Sergio discuss a few tips and tricks to get those initial sales under your belt and set your company on a more positive trajectory.

    • 11 min
    Validating Your Tech Product without Building Tech

    Validating Your Tech Product without Building Tech

    Innovators are visionaries, but that can sometimes lead them to jump in head first into building or designing a product that isn't quite right and wasting precious time and resources going down the wrong path. The good news is that there is almost always a way to validate your vision and even solution design without writing a single line of code or soldering a wire. 
    In this episode of Startup Basics, Sergio and Kimmy discuss the importance of validating without tech and some ways to carry it out successfully. 

    • 9 min
    3 Key Features to Help Your Startup Succeed

    3 Key Features to Help Your Startup Succeed

    What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all.
    Rather than checking off boxes and cramming in features, innovators would be well served to carefully consider what are the one to three key things that would make your product clearly superior to other options.
    In this podcast, Sergio and Kimmy explain why focusing on just two or three key features is vital to building a meaningfully differentiated and valuable product.

    • 11 min
    Focus, Focus, Focus

    Focus, Focus, Focus

    Running a startup is a race against time, so it's important to keep focused on those things that will help your startup succeed. At the same time, distractions abound. So what should you focus on and what should you eschew?
    In this episode of Startup Basics, Kimmy and Sergio discuss what are the things to prioritize and what to avoid. 

    • 9 min
    How to Solve Your Startup's Catch-22 Conundrum

    How to Solve Your Startup's Catch-22 Conundrum

    A very common conundrum for startup founders–particularly non-technical ones–is: “How do I get investment, when investors want to see a product and traction, but I can’t build my product and get traction without money?!” In this episode of Startup Basics we will explore three possible workarounds to help you make progress and break out of this classic Catch-22 situation. 

    • 11 min

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