73 episodes

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Startup Confidential Dr. James F. Richardson

    • Business
    • 5.0 • 60 Ratings

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

    Episode 73 - Embedded Digital Commerce with Guest, Rishabh Jain

    Episode 73 - Embedded Digital Commerce with Guest, Rishabh Jain

    Tired of throwing money at influencers with no way to understand ‘influence’ on sales in a multi-tactic marketing playbook? You should be. Introducing Fermat, a brand-new technology that enables 100% embedded shopping directly inside your favorite content, without changing its layout on your screen of choice. I normally ignore people pitching to get on my show. But, I have a sneaking suspicion that Rishabh Jain and his team are on to something. Thought you should be first to know, since marketing dollars are far more precious to startups than BigCo leviathans

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 12 min
    Episode 72 - Stop Staring at Your Laptop And Do This

    Episode 72 - Stop Staring at Your Laptop And Do This

    Consider this a non-violent, verbal kick in the rear. I continue to see too many digitally native founders sit on screens too much of the day. Get out in the field and meet stakeholders, including your fans. Respect the big, broad world out there that builds your brand with you. This is how you achieve an unfair advantage over others.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 5 min
    Episode 71 - Affirmative Action for End Caps

    Episode 71 - Affirmative Action for End Caps

    In this episode, I'm just going to say what SO many are mumbling. Why can't chain retailers gift end cap space to select high-performing minority founders as a market advantage? It's one thing to onboard minority founders. But, since they're wildly under-capitalized, this rarely works out well. What they need is an initial velocity surge from retail display space. To pull this off, pringles and the retailer need to lose some real profit. This is what affirmative action requires, that the elite sacrifice something. Have a listen.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 9 min
    Episode 70 - Gregory Shepard Interview Part 2

    Episode 70 - Gregory Shepard Interview Part 2

    Have you ever wanted a founder who is also an investor to peel back the real challenge of investor alignment? I've been looking for two years for such a person. It's hard to find folks like this who will talk honestly.  And Greg Shepard is one of them. Greg is the co-founder and CEO of BOSS Startup Systems, an open-source methodology developed to empower entrepreneurs. Greg has built and sold 12 businesses in BioTech, TransitTech, AdTech, and MarTech, is a recipient of four private equity awards for transactions between $250M to $1B and has appeared in Fortune, Entrepreneur, The New York Observer, The DEAL and Thrive Global.

    In part two of our interview, Greg and I discuss the red flags of the 'bad faith investor' or simply an investor deal-hunter who is not the investor at all. Hint: think of all the young kids in Patagonia vests at Expo West.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 13 min
    Episode 69 - Gregory Shepard Interview Part 1

    Episode 69 - Gregory Shepard Interview Part 1

    Have you ever wanted a founder who is also an investor to peel back the real challenge of investor alignment? I've been looking for two years for such a person. It's hard to find folks like this who will talk honestly.  And Greg Shepard is one of them. Greg is the co-founder and CEO of BOSS Startup Systems, an open-source methodology developed to empower entrepreneurs. Greg has built and sold 12 businesses in BioTech, TransitTech, AdTech, and MarTech, is a recipient of four private equity awards for transactions between $250M to $1B and has appeared in Fortune, Entrepreneur, The New York Observer, The DEAL and Thrive Global.

    In part one of our interview, Greg leans into the whole topic of investor/founder alignment, how thin it is, and how to understand how institutional investors think when they approach you with big smiles. 

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 18 min
    Episode 68 - The Law of Frito-Lay and Why it Matters

    Episode 68 - The Law of Frito-Lay and Why it Matters

    Enjoy a clip from the Audible version of Ramping Your Brand on why focus matters so much when scaling a consumer brand AND getting it to grow well into the nine figures. It’s short and sweet. Enjoy!

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC
    Premium Growth Solutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 6 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

Tracy-R ,

Spot on

Cuts to the chase - realistic, concise, fun.

Blubber boob ,

Invaluable

I never miss an episode. When Dr. Richardson puts out a blog post, you must read it, when he posts on LinkedIn, pay attention. And when he releases a new podcast episode, you must listen!

Not to be missed!!

ktpoy ,

Short, Pointed Analysis and Advice

Love this podcast! Short episodes with bit-sized advice and analysis that can have an outsized impact on how you operate a CPG business. He will say the things everyone else in the industry is afraid to tell you, and tell you the KPIs you should be focused on (hint: it’s not the vanity metrics so many folks get hung up on).

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