Startup SEO with Fab Fabrizio Ballarini

My take on subject and how I went about it in last years both at Wise as well as my personal SEO projects
Programmatic SEO is trendingWhat is it?Wait.....It's not newCore principles of scaling landing pages - kw research pattern, data, templateKw research Database: CSV, actual DB, APIs How to build templatesDoing it on different platforms WP all import, strapi, dev + DBStarting small get impression clicksSitemaps, internal linkingCMS vs custom code+dbScaling data and maintenance, APIs example if not static DB

First iteration of keyword research
time vs making pages not perfecttools - semrush, ahref, keywordtool.io, keywordinsights.aiStructured vs non structured contenttemplated content (landing pages, products, directories)structured competitors architecturework by template in a precise way but still reassess in futurenon structured content (blog long form)competitors articles + kw toolsdoing vs precision refine where to go and optimise kw research by series of articles not one by one don't go back until article it's at peak and you have more for the same series
recap
differentiate by content type the approachdon't waste too much time on day one vs launching pagesunderstand best time for each content format on revisiting the kw research and targeting

After a long break and some exploration I am back on the project. Deciding between search and social it's a topic I went through during this slow phase.
Started from securing social media handles
How I thought about social as opposed to focus on search
Evaluating search vs social opportunity and investment time frame
A run through of social platforms and opportunities
Feed based social platforms vs YouTube
YouTube vs publishing SEO content
Youtube if you plan to be serious about it in parallel with search.

Who to hire and how to operate when getting started with SEO in your Startup? In this episode I will cover main choices in building your first SEO team or self start on SEO with support of consultants or agencies.
Traffic Think Tank SEO community - https://trafficthinktank.com/
Semrush community https://www.semrush.com/blog/
Ahrefs Blog https://ahrefs.com/blog/
Learning SEO by Aleyda Solis https://learningseo.io/
Startup Content Marketing chart by Kevin Indig https://www.youtube.com/watch?v=VS-U6wsRkCA&t=172s

It's very easy to get excited about too many opportunities and end up not moving tangibly your core work. I decided to collect some activities I had to face early days that have close to little SEO impact in the short term.
1 - do them quick time box it
2 - hire someone pro at it
3 - skip and leave for later
Canva - https://www.canva.com/colors/color-wheel/
Mark Christmastrees Business - https://christmastrees.co.uk/ https://twitter.com/iamrofe
Em Candle business - https://www.hisocial.org/case-studies/launching-a-new-erotic-small-business-on-social-media https://twitter.com/asparajuice
Shopify - https://www.shopify.com/
Semrush - https://www.semrush.com/
Ahrefs - https://ahrefs.com/
Adsense - https://www.google.com/adsense/start/
Amazon Affiliate - https://affiliate-program.amazon.com/
Google analytics - https://analytics.google.com/analytics/web/
Google search console - https://search.google.com/search-console/about

Setting the ground for building a successful editorial team from the very start. How to research, produce and publish SEO content on your blog.
My old presentation - https://www.slideshare.net/FabrizioBallarini/how-to-10x-organic-search-traffic-while-scaling-publishing-sustainably-116686903
Semrush intelligence tool by page - https://www.semrush.com/kb/497-organic-research-pages-report
Semrush competitive tool - https://www.semrush.com/kb/496-organic-research-competitors-report
Semrush keyword magic - https://www.semrush.com/kb/262-keyword-magic-tool
Semrush SEO content template - https://www.semrush.com/kb/590-seo-content-template
Sourcing writers - https://www.upwork.com/