Startup SEO with Fab Fabrizio Ballarini

My take on subject and how I went about it in last years both at Wise as well as my personal SEO projects
Programmatic SEO is trending
What is it?
Wait.....It's not new
Core principles of scaling landing pages - kw research pattern, data, template
Kw research
Database: CSV, actual DB, APIs
How to build templates
Doing it on different platforms https://www.wpallimport.com/ (WP all import), strapi, dev + DB
Starting small get impression clicks
Sitemaps, internal linking
CMS vs custom code+db
Scaling data and maintenance, APIs example if not static DB

First iteration of keyword research
time vs making pages not perfect
tools - semrush, ahref, keywordtool.io, keywordinsights.ai
Structured vs non structured content
templated content (landing pages, products, directories)
structured
competitors architecture
work by template in a precise way but still reassess in future
non structured content (blog long form)
competitors articles + kw tools
doing vs precision
refine where to go and optimise kw research by series of articles not one by one
don't go back until article it's at peak and you have more for the same series

recap
differentiate by content type the approach
don't waste too much time on day one vs launching pages
understand best time for each content format on revisiting the kw research and targeting

After a long break and some exploration I am back on the project. Deciding between search and social it's a topic I went through during this slow phase.
Started from securing social media handles
How I thought about social as opposed to focus on search
Evaluating search vs social opportunity and investment time frame
A run through of social platforms and opportunities
Feed based social platforms vs YouTube
YouTube vs publishing SEO content
Youtube if you plan to be serious about it in parallel with search.

Who to hire and how to operate when getting started with SEO in your Startup? In this episode I will cover main choices in building your first SEO team or self start on SEO with support of consultants or agencies.
Traffic Think Tank SEO community - https://trafficthinktank.com/
Semrush community https://www.semrush.com/blog/
Ahrefs Blog https://ahrefs.com/blog/
Learning SEO by Aleyda Solis https://learningseo.io/
Startup Content Marketing chart by Kevin Indig https://www.youtube.com/watch?v=VS-U6wsRkCAandt=172s

It's very easy to get excited about too many opportunities and end up not moving tangibly your core work. I decided to collect some activities I had to face early days that have close to little SEO impact in the short term.
1 - do them quick time box it
2 - hire someone pro at it
3 - skip and leave for later
Canva - https://www.canva.com/colors/color-wheel/
Mark Christmastrees Business - https://christmastrees.co.uk/ https://twitter.com/iamrofe
Em Candle business - https://www.hisocial.org/case-studies/launching-a-new-erotic-small-business-on-social-media https://twitter.com/asparajuice
Shopify - https://www.shopify.com/
Semrush - https://www.semrush.com/
Ahrefs - https://ahrefs.com/
Adsense - https://www.google.com/adsense/start/
Amazon Affiliate - https://affiliate-program.amazon.com/
Google analytics - https://analytics.google.com/analytics/web/
Google search console - https://search.google.com/search-console/about

Setting the ground for building a successful editorial team from the very start. How to research, produce and publish SEO content on your blog.
My old presentation - https://www.slideshare.net/FabrizioBallarini/how-to-10x-organic-search-traffic-while-scaling-publishing-sustainably-116686903
Semrush intelligence tool by page - https://www.semrush.com/kb/497-organic-research-pages-report
Semrush competitive tool - https://www.semrush.com/kb/496-organic-research-competitors-report
Semrush keyword magic - https://www.semrush.com/kb/262-keyword-magic-tool
Semrush SEO content template - https://www.semrush.com/kb/590-seo-content-template
Sourcing writers - https://www.upwork.com/