10 episodes

My name is Fabrizio Ballarini, work in Organic Growth at Wise. In May 2021 during a sabbatical leave, I am going to try build a long term business that will grow primarily via SEO. Starting from 0 and sharing daily highlights about my progress. I will cover multiple topics from putting a team together, choosing a brand, buying domains, setting up tech, producing content and web products as well as all aspects about monetising web traffic. Goal is to share my learnings with startup founders and SEOs in early stage companies to get SEO right from the very start to scale a new business.

Startup SEO with Fab Fabrizio Ballarini

    • Business

My name is Fabrizio Ballarini, work in Organic Growth at Wise. In May 2021 during a sabbatical leave, I am going to try build a long term business that will grow primarily via SEO. Starting from 0 and sharing daily highlights about my progress. I will cover multiple topics from putting a team together, choosing a brand, buying domains, setting up tech, producing content and web products as well as all aspects about monetising web traffic. Goal is to share my learnings with startup founders and SEOs in early stage companies to get SEO right from the very start to scale a new business.

    Programmatic SEO aka Scaling Pages

    Programmatic SEO aka Scaling Pages

    My take on subject and how I went about it in last years both at Wise as well as my personal SEO projects
    Programmatic SEO is trending
    What is it?
    Wait.....It's not new
    Core principles of scaling landing pages - kw research pattern, data, template
    Kw research
    Database: CSV, actual DB, APIs
    How to build templates
    Doing it on different platforms https://www.wpallimport.com/ (WP all import), strapi, dev + DB
    Starting small get impression clicks
    Sitemaps, internal linking
    CMS vs custom code+db
    Scaling data and maintenance, APIs example if not static DB

    • 32 min
    Keyword research v1.0 to define site architecture & content types

    Keyword research v1.0 to define site architecture & content types

    First iteration of keyword research
    time vs making pages not perfect
    tools - semrush, ahref, keywordtool.io, keywordinsights.ai
    Structured vs non structured content
    templated content (landing pages, products, directories)
    structured
    competitors architecture
    work by template in a precise way but still reassess in future
    non structured content (blog long form)
    competitors articles + kw tools
    doing vs precision
    refine where to go and optimise kw research by series of articles not one by one
    don't go back until article it's at peak and you have more for the same series

    recap
    differentiate by content type the approach
    don't waste too much time on day one vs launching pages
    understand best time for each content format on revisiting the kw research and targeting

    • 35 min
    Search or Social? Where to start and how to not get stuck?

    Search or Social? Where to start and how to not get stuck?

    After a long break and some exploration I am back on the project. Deciding between search and social it's a topic I went through during this slow phase.
    Started from securing social media handles
    How I thought about social as opposed to focus on search
    Evaluating search vs social opportunity and investment time frame
    A run through of social platforms and opportunities
    Feed based social platforms vs YouTube
    YouTube vs publishing SEO content
    Youtube if you plan to be serious about it in parallel with search.

    • 40 min
    Building the first SEO team in your startup

    Building the first SEO team in your startup

    Who to hire and how to operate when getting started with SEO in your Startup? In this episode I will cover main choices in building your first SEO team or self start on SEO with support of consultants or agencies.
    Traffic Think Tank SEO community - https://trafficthinktank.com/
    Semrush community https://www.semrush.com/blog/
    Ahrefs Blog https://ahrefs.com/blog/
    Learning SEO by Aleyda Solis https://learningseo.io/
    Startup Content Marketing chart by Kevin Indig https://www.youtube.com/watch?v=VS-U6wsRkCAandt=172s

    • 36 min
    Decisions that won't impact SEO short term

    Decisions that won't impact SEO short term

    It's very easy to get excited about too many opportunities and end up not moving tangibly your core work. I decided to collect some activities I had to face early days that have close to little SEO impact in the short term.
    1 - do them quick time box it
    2 - hire someone pro at it
    3 - skip and leave for later
    Canva - https://www.canva.com/colors/color-wheel/
    Mark Christmastrees Business - https://christmastrees.co.uk/ https://twitter.com/iamrofe
    Em Candle business - https://www.hisocial.org/case-studies/launching-a-new-erotic-small-business-on-social-media https://twitter.com/asparajuice
    Shopify - https://www.shopify.com/
    Semrush - https://www.semrush.com/
    Ahrefs - https://ahrefs.com/
    Adsense - https://www.google.com/adsense/start/
    Amazon Affiliate - https://affiliate-program.amazon.com/
    Google analytics - https://analytics.google.com/analytics/web/
    Google search console - https://search.google.com/search-console/about

    • 38 min
    Early stage SEO Blog Content Production

    Early stage SEO Blog Content Production

    Setting the ground for building a successful editorial team from the very start. How to research, produce and publish SEO content on your blog.
    My old presentation - https://www.slideshare.net/FabrizioBallarini/how-to-10x-organic-search-traffic-while-scaling-publishing-sustainably-116686903
    Semrush intelligence tool by page - https://www.semrush.com/kb/497-organic-research-pages-report
    Semrush competitive tool - https://www.semrush.com/kb/496-organic-research-competitors-report
    Semrush keyword magic - https://www.semrush.com/kb/262-keyword-magic-tool
    Semrush SEO content template - https://www.semrush.com/kb/590-seo-content-template
    Sourcing writers - https://www.upwork.com/

    • 52 min

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