Stay Hungry - Marketing Podcast Codebreak

In this episode, Joel, and Andy talk about a great piece of advice that the advertising guru and Mad Men style industry leader David Ogilvy shared – You are not advertising to a standing army; You´re advertising to a moving parade.

 

They discuss why that advice has stood the test of time. As well as explaining how any business can apply it today.

 

KEY TAKEAWAYS

 
Ogilvy really was the Master of Advertising – his books are a must-read for anyone growing a business.
Ogilvy´s story brand technique was ahead of its time and still works today.
Understanding how to communicate with people and nurture those relationships is essential.
Who your audience is, what they want, and where you can connect with them, changes, so you need to adapt.
With any campaign, there is a learning and tweaking process to go through.
Schedule time and resources for testing and measuring.
Follow your campaigns through rather than always giving up after a few days.
Don´t get involved in selling harmful products. Aside from the moral issue, it will eventually blow up your business.

 

BEST MOMENTS

‘There will not be an advertising course in the land that does not link up, in some way, to the techniques Ogilvy came up with. ´

‘You´ve got to get in front of people and stay in front of people.’

 

EPISODE RESOURCES

Ogilvy on Advertising by David Ogilvy

This is Marketing by Seth Godin

 

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

See omnystudio.com/listener

Sometimes all it takes is a shift in perspective to give yourself the energy to keep driving forward and pushing your business. Joel and Andy discuss.

 

KEY TAKEAWAYS

 
Thinking about your self-talk, how you view things, and changing the narrative in your head is important.
Your routine, the books you read, who you hang out with, and what you listen to all have an impact on your thought patterns.
Make looking after yourself and your family your priority. 
If you don´t look after yourself, you won´t be able to look after anyone else.
No, is not a bad word. Have boundaries and stick to them.
The way you start your day and think sets the foundation for that day.
Visualising yourself achieving what you want provides powerful motivation.





BEST MOMENTS

‘If you want to be truly motivated, you need to make sure that the way you are looking after yourself is kind. ´

‘If you don´t look after yourself first you can´t look after anyone.’

‘Now that I've shifted my mindset it is a daily practice.’

 

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

EPISODE RESOURCES

Robin Sharma Podcasts

 

ABOUT THE HOSTS

 

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

See omnystudio.com/listener for privacy information.

If you’re not in the right mindset, your business, your performance, your relationships, everything will suffer. Mindset matters. Joel and Andy discuss.

 

KEY TAKEAWAYS

 
Your environment and who you hang around with matters. It affects your mindset.
In business, you need mental resilience.
Network with people who intimidate you a little and are more successful than you. That pushes you to succeed.
If you feel like a big fish in a small pond, it's time to join some new groups and network.
Spending money on creating a decent workspace is a sound investment.
Working in a smart, clean, well-equipped workplace lifts everyone´s game.
Your clients, suppliers, and others need to be impressed when they visit your office.
Get a cab when attending important meetings so that you don´t arrive sweaty and stressed. Take control of your environment.
Train yourself to notice the positive things more and appreciate what you have.

 

BEST MOMENTS

‘At work, you are a product of the five people you spend the most time with. ´

‘Do your best to focus on what you´ve got, not on what you haven´t got.’

‘There´s a difference between contentment and complacency and comfort.’





VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/





ABOUT THE HOSTS

 

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

See omnystudio.com/listener for privacy information.

Marketers around the world are claiming content is king. Is that true? How can you make your organic content work for you? Joel and Andy discuss. 

 

In this episode, Joel, and Andy discuss the importance of organic content. They explain how to find inspiration, be consistent and repurpose what you post to save yourself time and have a bigger impact. As well as covering sticky subjects like how to stay true to your values while marketing.

 

They also share details of their first book. Including how they managed to find the time and motivation to write it. They also talk through how they are learning to celebrate wins and get a better work-life balance.

 

KEY TAKEAWAYS

 
Organic marketing is there to supplement paid marketing, rather than replace it.
You need to be consistent with organic marketing.
Don´t use fluff in your organic campaigns. No easter bunny posts for accountants.
Get more out of your content by repurposing and publishing across different platforms.
Be informative, don´t try to sell with every single email or post.
Whatever happens to your company or in your life, pause, and think about whether you can use it as content.
Ideas are everywhere, you just have to pay attention to get a long list of content ideas.

 

BEST MOMENTS

‘Organic marketing is important. But not as important as paid marketing. ´

‘My favourite organic content is where you can turn one good bit of news into different pieces.’

‘Maximise something good that´s happened and turn it into a marketing opportunity.’

 

 

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers

Joel chats to Jake Buchanan, head of content at The Prince’s Trust about creating killer content, dealing with celebrities, and making sure you stay on brand.

See omnystudio.com/listener for privacy information.

On the latest episode of the Stay Hungry podcast, Joel tackles questions on marketing from Codebreak's apprentice, Ben. Who dives into Joel's thoughts about the marketing world and what it takes to be a part of a company like Codebreak.

See omnystudio.com/listener for privacy information.