Stay Hungry - Marketing Podcast Codebreak

In this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner.

 

KEY TAKEAWAYS

 
You are never going to succeed on your own. You can only do so much.
It is no good putting all of your eggs into one marketing basket.
Don´t go too broad. Focus in on the person that will actually buy from you.
Be careful that your default mindset is not negative.
Get comfortable with the idea that some things are going to be hard.
Sometimes going back to things that worked in the past is a good idea.

 

BEST MOMENTS

‘With marketing, you cannot rely on one component alone. ´

‘You need to be laser-targeted.’

 

EPISODE RESOURCES

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar.

 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk





If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/





ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

See omnystudio.com/listener for privacy information.

In this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out.

 

Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having a plan and executing it consistently enabled him to go from zero clients to earning 13.5K a month, in under 5 months.

 

KEY TAKEAWAYS

 
Everyone tends to jump from one thing to another, wasting energy by not following through.
Be clear about what you want from your business. How it will benefit you and your family.
When you start a business with someone be clear about what each of you wants from it and set boundaries.
If you are in business and you think something is not right, speak up sooner rather than later. When you don´t everyone wastes lots of time and energy.
Never be afraid to reinvest in yourself to get time back by outsourcing everything that you can.

 

BEST MOMENTS

‘Having a plan laid out…stops them going off on too many tangents and ultimately procrastinating. ´

‘I hate losing. But it´s OK to lose provided you learn from it.’

‘You´ve gotta lean into your discomfort, big-time.’

‘Everything in your business can be passed on (outsourced).’





VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk





If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/





ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on

In this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker.

 

He and Joel discuss the role self-confidence, physical activity, appreciating what you have now,  and being true to your values have in creating the type of success that makes you truly happy. If you don´t want to continue to be one of the 78% of people who don´t like what they do for a living, listen to this episode, take action, and transform your life.

 

KEY TAKEAWAYS

 
If your success is not in alignment with what matters to you, you are not likely to be happy.
Create a life that is in alignment with your values.
To get what you really want from life you need self-confidence. Without it, you won´t take risks.
Self-confidence is a learnable skill.
Playing is safe and settling, just makes you miserable. You owe it to yourself to go after what you really want.
Physical activity energises you.
Put yourself in an environment of improving yourself every single day.
Enjoying and appreciating what you have now will vastly improve your happiness.
Happiness is not a destination, it´s an experience.
There are five easy things you can do to improve your happiness. Jean-Pierre shares them, in the podcast.
Manage your energy to be inspiring.
Don´t hide your true self. The more you are yourself the more things align in your life.

 

BEST MOMENTS

‘I love learning why we do what we do, how we can tap into our full potential, thrive under pressure, and sustain performing at our best. ´

‘When you do physical activity, it makes you feel amazing.’

‘We can create a life where actually we are in alignment with our values.’

‘Happiness is created by discipline. Not the other way around.’

 

 

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

EPISODE RESOURCES

Self Confidence by Jean-Pierre De Villers - https://www.amazon.co.uk/Self-Confidence-Jean-Pierre-Villiers-ebook/dp/B09ZHPNDRG

The Monk That Sold His Ferrari by Robin Sharma - https://www.amazon.co.uk/Monk-Who-Sold-His-Ferrari/dp/B072K6LM7T/

The Values Factor by Dr John De Martini- https://www.amazon.co.uk/Values-Factor-Creating-Inspired-Fulfilling/dp/B00W4UFU3G/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you

In this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no? 

 

With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code.

 

KEY TAKEAWAYS

 
Regular TikTok users spend an average of 41 minutes a day on the platform.
TikTok is in its infancy, so it is still easy to get exposure organically.
If you are going to use TikTok, right now is the time to start. Why is explained in the podcast.
To gain traction you will need to publish 3 or 4 videos a day.
The cost of lead generation via TikTok is currently low.
Don´t be put off if not many in your industry are doing it. Recognise it as an opportunity.
The TikTok platform facilitates very deep targeting.
You will be surprised by the range of people that can be reached by TikTok.
There is no way the Chinese state is going to let TikTok fail. It is here to stay.

 

BEST MOMENTS

‘The number of TikTok users in the UK tops thirteen million, so the eyeballs are there. ´

‘If you are going to have a proper go at any social media channel, the opportunity is bigger with TikTok, right now.’

‘Ultimately, TikTok is not going away and … at the moment because the advertising costs are comparatively low.’





VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk





If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/





ABOUT THE HOSTS

 

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buye

In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others. They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely toxic situations and people, in a healthy way.

In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact