Staying Fresh When Sales Dry Up | Melanie Fernandez Change of Plans

When her flower shop, House of Lilac, ran out of fresh flowers because of Covid-related disruptions, founder Melanie Fernandez had to act quickly to keep her business flourishing. In this episode, Melanie shares a huge risk she took just as things seemed to be taking a turn for the worse, and how looking locally to her Miami-based brick and mortar shop expanded her online sales to a whole new untapped market across the country. Melanie also discusses three key ways to listen to customers, and the importance of an engaging online presence in her business of making people happy. Learn more at changeofplanspodcast.com/episodes/melanie-fernandez-house-of-lilac