Steffen Daleng, CMO of Booktopia, on building a brand consumers love The Partnership Economy

In this conversation with Steffen Daleng, CMO at Booktopia, he talks about branding, consumer relationships, and partnerships. Hear about the most important moments in Steffen’s career, Booktopia’s partnerships, how their teams are structured, creating a strong brand, the importance of knowing your customers, and some exciting upcoming trends.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.


Episode Outline[00:44] About Booktopia
[03:20] Creating a strong brand and consumer relationship
[04:39] Partnerships at Booktopia
[12:16] Booktopia’s teams
[15:01] Consumer journeys and conversations
[17:38] Driving growth
[19:55] Exciting trends
[24:10] Steffen’s career leading up to Booktopia
[28:27] Steffen’s advice
[34:33] What keeps Steffen up at night?


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