Step Up Your Social is a flash podcast series (all episodes are ~10 minutes or less), providing quick, actionable tips to help you take your digital marketing to the next level.
Learn more and find all episodes at StepUpYourSocial.com or wherever you stream podcasts.
Have a topic you want us to cover? Tweet it at us using #StepUpYourSocial or drop us a line today - email@example.com.
Don’t Let Bureaucrats Write Your Most Important Emails
So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.
When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?
Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your Social, we’ll look at one massive failure, and a whole bunch of successes.
Hopefully this episode will inspire you to revisit your own customer or donor journey and edit accordingly!
Likes On Social Media Are Free
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It's as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.
If someone goes out of their way to say something nice about you on social, and you can't be bothered to smash that like button, you should re-evaluate why you are on social in the first place!
What Are Vanity URLs and Why Should You Be Using Them?
A vanity url is a memorable url that will redirect to the page where you actually want to send people.
They are easy (and inexpensive) to set-up, and can help your user easily find your brand's important content and sub-campaigns.
In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.
We also cover Bit.ly links and talk about when those can and should be used in lieu of vanity urls.
If you aren't using both of these tools in your digital toolkit, you're making things harder than they need to be for your audience.
Tune in today and learn more.
What Your Brand Can Learn From WORDLE
If you use the internet, you’ve likely heard of WORDLE.
According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021.
But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90.
How did this viral phenomenon happen and what can we as digital marketers learn from it? A lot!
Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging.
In Episode 13, we discussed why you should be blogging.
Today let’s talk about how you should approach writing content for your blog.
In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:
The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you're not a great writerThe ideal length of a blog post (hint: it's exactly how long it needs to be and not one word longer!)And the importance of writing for Google. Or Facebook. Or both.
Tune in today and then get ready to step up your blogging!
How Chewy Uses Their Customers' Darkest Moments To Build Unyielding Brand Loyalty
What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?
Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products... eventually 😢🐶🐈
But Chewy doesn't just offer canceling clients full refunds. They take their "marketing generosity" to the next level.
They don’t just want to get out of the way. They want to be a part of the family.
In this episode of Step Up Your Social, we take a look at how Chewy creates unyielding brand loyalty from their customers, even as those customers are canceling their orders.
We then give some thought to how *you* can keep your client lifecycle going, even as it seems like it might be wrapping up for the foreseeable future.
I’ve been following Reverbal on Twitter and FB for a long time, and am glad to have something to listen to on the commute home!
Episodes are concise, timely, and helpful! I will add this to my long list of beloved podcasts 😊
Quick helpful social media tips
Great content and helpful advice for the novice social media user!