21 episodes

Step Up Your Social is a flash podcast series (all episodes are ~10 minutes or less), providing quick, actionable tips to help you take your digital marketing to the next level.


Learn more and find all episodes at StepUpYourSocial.com or wherever you stream podcasts.


Have a topic you want us to cover? Tweet it at us using #StepUpYourSocial or drop us a line today - suys@reverbalcommunications.com.

Step Up Your Social Reverbal Communications

    • Business
    • 5.0 • 7 Ratings

Step Up Your Social is a flash podcast series (all episodes are ~10 minutes or less), providing quick, actionable tips to help you take your digital marketing to the next level.


Learn more and find all episodes at StepUpYourSocial.com or wherever you stream podcasts.


Have a topic you want us to cover? Tweet it at us using #StepUpYourSocial or drop us a line today - suys@reverbalcommunications.com.

    Likes On Social Media Are Free

    Likes On Social Media Are Free

    This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It's as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.


    If someone goes out of their way to say something nice about you on social, and you can't be bothered to smash that like button, you should re-evaluate why you are on social in the first place!

    • 3 min
    What Are Vanity URLs and Why Should You Be Using Them?

    What Are Vanity URLs and Why Should You Be Using Them?

    A vanity url is a memorable url that will redirect to the page where you actually want to send people.


    They are easy (and inexpensive) to set-up, and can help your user easily find your brand's important content and sub-campaigns.


    In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.


    We also cover Bit.ly links and talk about when those can and should be used in lieu of vanity urls.


    If you aren't using both of these tools in your digital toolkit, you're making things harder than they need to be for your audience.


    Tune in today and learn more.

    • 6 min
    What Your Brand Can Learn From WORDLE

    What Your Brand Can Learn From WORDLE

    If you use the internet, you’ve likely heard of WORDLE. 


    According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. 


    But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90. 


    How did this viral phenomenon happen and what can we as digital marketers learn from it? A lot!

    • 7 min
    Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging.

    Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging.

    In Episode 13, we discussed why you should be blogging.


    Today let’s talk about how you should approach writing content for your blog.


    In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:


    The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you're not a great writerThe ideal length of a blog post (hint: it's exactly how long it needs to be and not one word longer!)And the importance of writing for Google. Or Facebook. Or both.

    Tune in today and then get ready to step up your blogging!

    • 6 min
    How Chewy Uses Their Customers' Darkest Moments To Build Unyielding Brand Loyalty

    How Chewy Uses Their Customers' Darkest Moments To Build Unyielding Brand Loyalty

    What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?


    Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products... eventually 😢🐶🐈


    But Chewy doesn't just offer canceling clients full refunds. They take their "marketing generosity" to the next level.


    They don’t just want to get out of the way. They want to be a part of the family.


    In this episode of Step Up Your Social, we take a look at how Chewy creates unyielding brand loyalty from their customers, even as those customers are canceling their orders.


    We then give some thought to how *you* can keep your client lifecycle going, even as it seems like it might be wrapping up for the foreseeable future.

    • 4 min
    Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search

    Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search

    One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn't showing up on Google. If they had remembered that Facebook, while it's first and foremost a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy.


    The Facebook search bar is more powerful than you probably realize. In this episode of Step Up Your Social, we'll walk through some of the power lurking right at your fingertips.


    Have any search bar tricks you like that we didn’t cover? Or find any surprises utilizing any of the above? We want to hear them! 


    Drop us a line at stepupyoursocial.com or hit us up on social using #StepUpYourSocial.

    • 7 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

cleo lo TRES ,

Great insight

I’ve been following Reverbal on Twitter and FB for a long time, and am glad to have something to listen to on the commute home!

Olive C 3900 ,

Great podcast

Episodes are concise, timely, and helpful! I will add this to my long list of beloved podcasts 😊

Ebk251 ,

Quick helpful social media tips

Great content and helpful advice for the novice social media user!

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