38 min

Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product‪)‬ The Growth Hub Podcast

    • Business

Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.

Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:
- Why she ended up taking such a broad role
- The benefits of having marketing lead sales
- What channels and tactics are working for the Lumavate marketing team
- How all her teams work together
- What her typical week looks like
- How her teams move at a super fast pace and just get shit done

Links

Lumavate >> https://www.lumavate.com/

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward

Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.

Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:
- Why she ended up taking such a broad role
- The benefits of having marketing lead sales
- What channels and tactics are working for the Lumavate marketing team
- How all her teams work together
- What her typical week looks like
- How her teams move at a super fast pace and just get shit done

Links

Lumavate >> https://www.lumavate.com/

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward

38 min

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