29 min

Stephanie Preiss (NY Times) | Multimedia Storytelling Masterclass The CMO Podcast

    • Business

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees. 

This conversation was recorded as part of the Kellog Northwestern Marketing Leadership Summit and Jim and Stephanie talk about the future of The New York Times' approach to storytelling and bringing their print integrity and storytelling abilities to different mediums. She also talks about the impact these new platforms have for advertisers, marketers, consumers, and how these platforms are maturing. 

Click here for Jim's takeaways on the Kellog Northwestern Marketing Leadership Summit.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees. 

This conversation was recorded as part of the Kellog Northwestern Marketing Leadership Summit and Jim and Stephanie talk about the future of The New York Times' approach to storytelling and bringing their print integrity and storytelling abilities to different mediums. She also talks about the impact these new platforms have for advertisers, marketers, consumers, and how these platforms are maturing. 

Click here for Jim's takeaways on the Kellog Northwestern Marketing Leadership Summit.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

29 min

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