97 episodes

Co-hosts Lori and Nola of Sticky Brand Lab are your side business girlfriends. We share essential entrepreneurial tools, shortcuts, and advice from leading entrepreneurs, industry experts, and our own real-world experience. So professional women, like you, can mindfully launch your side business quickly and without breaking the bank or feeling overwhelmed. Because the only thing more empowering than knowledge is being able to take confident, decisive action.

Sticky Brand Lab Podcast Lori Vajda & Nola Boea

    • Education
    • 4.1 • 9 Ratings

Co-hosts Lori and Nola of Sticky Brand Lab are your side business girlfriends. We share essential entrepreneurial tools, shortcuts, and advice from leading entrepreneurs, industry experts, and our own real-world experience. So professional women, like you, can mindfully launch your side business quickly and without breaking the bank or feeling overwhelmed. Because the only thing more empowering than knowledge is being able to take confident, decisive action.

    #097 - Revenue Vs. Profit: 3 Important Differences & What the Numbers Tell You

    #097 - Revenue Vs. Profit: 3 Important Differences & What the Numbers Tell You

    Even for the most experienced entrepreneur, understanding the difference between revenue and profit can be confusing. Whether you’re a first-time business owner or aspiring to become one, knowing what the difference between topline (revenue) and bottomline (profit) can be just as important as knowing exactly what these metrics tell you about your business. 
    In this Money Wise episode, Lori Vajda and Nola Boea are explaining everything you need to know about revenue vs. profit and why knowing the actual numbers of both is crucial for the success of your business.
    Thanks for Listening!
    Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
    We love hearing from you! Leave or speak your message here
    If you haven’t already, please connect with us on Facebook! 
    Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
    Business success strategies are in the works. Come have a listen!
    In This Episode You’ll Learn 
    How revenue and profit influence your business outcomes.The financial vocabulary you need to know when starting and growing your businessWhy revenue can’t tell you the financial health of a business on its own.Revenue vs. profit, which metric is more important than the other?. Key points Lori and Nola are sharing in this episode:
    (05:19:85) The terminology of revenue, what it is, what it does, what it doesn't tell you about your business, the difference between net and gross revenue. 
    (09:21.32) Knowing your revenue and your expenses ultimately helps you figure out the difference between these two very different profit streams.
    (13:36:46) An easy way to understand indirect costs which include the expenses that you have, whether or not you are making any sales.
    (17:58:43) Understanding how to price your products and services.
    Resources 
    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
    FREE Download revenue and profit reference guide
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    Podcast Transcript

    • 23 min
    #096 - How to Boost Social Visibility for Your Small Business with Leilani Wells

    #096 - How to Boost Social Visibility for Your Small Business with Leilani Wells

    Your products and services may be incredible, but that doesn’t guarantee success and sales growth. That’s why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else. To find out how you can raise your brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.
    Thanks for Listening!
    Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
    We love hearing from you! Leave or speak your message here
    If you haven’t already, please connect with us on Facebook! 
    Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
    Business success strategies are in the works. Come have a listen!
    In This Episode You’ll Learn 
    Why it’s important to know how your customers feel and what they think about your brand.How targeting the wrong audience can breakdown trust with customers.Why an increase in exposure doesn’t mean an increase in sales.  What is the right number of hashtags to use when posting on social platforms.Key points Lori and Nola are sharing in this episode:
    (05:50:43) Visibility is less about the number of posts your brand has on social platforms and more of this key ingredient. 
    (8:38.51) Anyone can post, not everyone can engage. What makes a post engaging are these three things.
    (12:12:62) The three biggest mistakes many solopreneurs make when creating posts for social platforms.
    (16:05:29) These are the social platform that are more likely to help with SEO and to let brands get seen in search engines better.
    (20:02:08) When it comes to hashtags, search engine optimization is the key.

    Connect with Leilani Wells
    https://www.leilaniwells.comhttps://www.facebook.com/lani.m.wellshttps://www.pinterest.com/leilanimedia/_createdInstagram, Twitter and TikTok: @LeilaniMWellsResources

    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
    ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)
    Podcast Transcript

    • 28 min
    #095 - What Is Identity Capital And Why It Can Help Advance Your Career with Nikki Sherin

    #095 - What Is Identity Capital And Why It Can Help Advance Your Career with Nikki Sherin

    Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the assets you’ve acquired with your identity capital and map out a new career path? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.
    Thanks for Listening!
    Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
    We love hearing from you! Leave or speak your message here
    If you haven’t already, please connect with us on Facebook! 
    Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
    Business success strategies are in the works. Come have a listen!
    In This Episode You’ll Learn 
    How the things you put your time and energy into (identity capital) become what you are known for (your identity).Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase’ a new job, career advancement, or entrepreneurship.There are many ways to build capital including a degree, your hobby, the books you’ve read, travel and more.  How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.Key points Lori and Nola are sharing in this episode:
    (03:24:43) Identity capital explained and how to build yours so you can acquire ‘metaphorical’ wealth to propel you professionally. 
    (10:23.26) Even your most unique skills and seemingly irrelevant jobs can be used to build your capital, regardless of your age or stage of personal and professional development.
    (14:19:70) Whether you’re looking to switch careers, start a business or go for a promotion, this is how do you pull out and redefine your past as identity capital rather than it just being your job history.
    (20:05:94) You've got a career portfolio. How do you take your experience, reframe it as identity capital, and currency to buy the things that you want?
    Resources 
    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
    ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)
    Podcast Transcript

    • 33 min
    #094 - How To Write A Strong Value Proposition For Your Business

    #094 - How To Write A Strong Value Proposition For Your Business

    When a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.
    In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.
    Thanks for Listening!
    Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
    We love hearing from you! Leave or speak your message here
    If you haven’t already, please connect with us on Facebook! 
    Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
    Business success strategies are in the works. Come have a listen!
    In This Episode You’ll Learn 
    How a memorable value proposition can convince prospective customers why you’re better than the competition.Why ‘job to be done’ is a convincing way to tap into what sets you apart from the competition.The simple steps for writing a powerful value proposition. Key points Lori and Nola are sharing in this episode:
    (03:28:22) How your value proposition combines your customers’ wants, needs, and fears with your product or service’s benefits. 
    (05:06.51) How strong messaging captures your audience’s attention.
    (8:53:39) Creative tips to make it easier to craft an unforgettable value proposition.
    (12:23:83) An example of a memorable value proposition by a well known eye glass company.
    Resources 
    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
    ConvertKit: Our #1 Favorite Email Marketing Platform    (This is an affiliate link)

    Podcast Transcript

    • 16 min
    #093 - How To Bring Your Innovative Product To Market with Shannon Goldberg

    #093 - How To Bring Your Innovative Product To Market with Shannon Goldberg

    There are opportunities for innovations are all around. Particularly if you’ve been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izzy Zero Waste Beauty.
    Thanks for Listening!
    Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
    Izzy Zero Waste Beauty: Save 20% with discount code IZZYFF20
    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
    We love hearing from you! Leave or speak your message here
    If you haven’t already, please connect with us on Facebook! 
    Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
    Business success strategies are in the works. Come have a listen!
    In This Episode You’ll Learn 
    Beauty sales jumped 10% in 2021 with independent brands making up 12% of the total sales. Here’s how to be a innovative entrepreneur.How this entrepreneur took her desire to be conscientious & socially responsible to launch a new business with unique product offerings. Why innovation is vital to the growth of any business, industry and productline.The innovation can go beyond a product offering and include new services for customers.Key points Lori and Nola are sharing in this episode:
    (04:24:49) How Madonna’s skin care brand led this beauty executive to create an innovative socially responsible business. 
    (06:42.63) To be a zero waste business, you my must be circular. These are the steps necessary for creating a circular business.
    (9:29:70) How the IZZY brand goes against the traditional cosmetic innovation to include zero waste, ingredients, automation and product container.
    (18:19:94) You can have an amazing idea, but executing on it is a whole other story. Here’s what you need to know to get started.
    Resources 
    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
    ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

    • 32 min
    #092 - How To Turn Your Knowledge Into A Consulting Business

    #092 - How To Turn Your Knowledge Into A Consulting Business

    Whether you’re looking to diversify your career or income, or are ready to make a change, starting a consulting or advisor business is a great way to use your skills and create income. 
    So how can you design a lucrative business by sharing your expertise with others? To find out, co-hosts Lori Vajda and Nola Boea interviewed Jessica Rodriguez and Jessica Munday, co-founders of Cloud Nine Nonprofit Advisors.
    Thanks for Listening!
    Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 
    If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
    We love hearing from you! Leave or speak your message here
    If you haven’t already, please connect with us on Facebook! 
    Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
    Business success strategies are in the works. Come have a listen!
    In This Episode You’ll Learn 
    Tips for running a profitable consulting or advising business. How to identify your niche and narrow your focus to be more profitable.The pros and cons of going into business with a friend.Why the name of your company matters.Key points Lori and Nola are sharing in this episode:
    (04:33:40) What is the key difference between creating a consulting business and advisor business? 
    (06:32.63) Big risks. Bigger rewards. Why it’s so important to create a business that reflects your real world experiences, values, purpose and passion. 
    (18:01:18) Knowing who you serve is just as important as what services you offer. How to get clear on your ideal customer, client, partnership.
    (22:49:54) Why being able to say no and being able to say yes are equally powerful when it comes to who you're going to serve.
    (28:59:80) Thinking about going into business with a friend? Here’s what you need to know before you do.
    Resources 
    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
    ConvertKit: Our #1 Favorite Email Marketing Platform     (This is an affiliate link)
    Podcast Transcript

    • 42 min

Customer Reviews

4.1 out of 5
9 Ratings

9 Ratings

mommalabs ,

Love it!!

Super amazing podcast with the best host!! Highly highly recommended!!

teekee33 ,

Great content! Great rapport!

Solid content in bite sized, digestible bits
and great rapport!

This content would cost $1000’s ...
so enjoy for FREEEEEEEEE!

Lking81 ,

Digestible and informative!

Valuable info in bite sized portions that helped. Hundreds of people can relate to this (I could). Definitely worth the listen!

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