21 episodes

How do I create more leads for my business? How do I grow my audience and authority? How do I build my brand and grow faster? These are just some of the top questions that marketing strategist and speaker, Mary Czarnecki, digs into on her weekly Sticky Note Marketing Podcast. 
In each episode, Mary brings you ACTIONABLE marketing lessons that she's learned through 20 years of experience working with both big brands and scrappy start-ups. Whether you have a new launch or an established business, learn the latest marketing, social media, conversion optimization, brand positioning, and sales funnel strategies that work today.
Each episode is designed to help you take immediate action on the most important strategies for launching, growing, and scaling your brand and business. Mary's clients say that her specialty is turning complicated marketing strategies into actionable, easy to understand steps. Thinking about launching a new product or service offer? Want to generate more consistent leads and prospects? Need help with your social media presence? Discover why global brands, local businesses, and online entrepreneurs turn to Mary Czarnecki to optimize their marketing, to make sense of ever-changing online marketing landscape, and to and help lay a strong foundation to build a brand and business that lasts.

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Sticky Note Marketing with Mary Czarneck‪i‬ Mary Czarnecki

    • Business
    • 5.0 • 6 Ratings

How do I create more leads for my business? How do I grow my audience and authority? How do I build my brand and grow faster? These are just some of the top questions that marketing strategist and speaker, Mary Czarnecki, digs into on her weekly Sticky Note Marketing Podcast. 
In each episode, Mary brings you ACTIONABLE marketing lessons that she's learned through 20 years of experience working with both big brands and scrappy start-ups. Whether you have a new launch or an established business, learn the latest marketing, social media, conversion optimization, brand positioning, and sales funnel strategies that work today.
Each episode is designed to help you take immediate action on the most important strategies for launching, growing, and scaling your brand and business. Mary's clients say that her specialty is turning complicated marketing strategies into actionable, easy to understand steps. Thinking about launching a new product or service offer? Want to generate more consistent leads and prospects? Need help with your social media presence? Discover why global brands, local businesses, and online entrepreneurs turn to Mary Czarnecki to optimize their marketing, to make sense of ever-changing online marketing landscape, and to and help lay a strong foundation to build a brand and business that lasts.

See acast.com/privacy for privacy and opt-out information.

    Mistakes Most Businesses Make that prevents Them from Becoming a “Profitable Authority”

    Mistakes Most Businesses Make that prevents Them from Becoming a “Profitable Authority”

    Today on the Sticky Note Marketing Show, I’m sharing proven lead-generating marketing tips you can implement today.
    Does your business provide solutions to problems faced by your customers (i.e., do people pay you for your expertise and experience)?
    If so, this episode is for you - because I’m sharing the biggest mistake most businesses make that prevents them from becoming a “Profitable Authority” 🤩 (and instead keeps them a “Best Kept Secret 😢).
    Bottom line - it’s essential to know how to make your message matter to the right people (the people who will pay you what you’re worth 💎 )!!
    You can share your message til you’re blue in the face 🥶 - but if you’re not communicating in a way that matters to your audience you’ll never convert that message to cold hard cash! 💰
    The magic of marketing is making your message matter... and today I’m sharing my 3 Step MBA Approach to go from Message to Money-In-The-Bank! 🏦
    ** Warning: If you apply the MBA Approach in your business you may become irresistible to your ideal clients and customers **
    I’ve worked with both big brands and small businesses and ALL of them bump into this challenge at some point - they get so wrapped up in their own needs that they forget to listen to their audience... but that's just what we are going to fix today!
    I'm going to share the 3 keys to magnetically attracting your ideal audience into your business and converting those new connections into loyal buyers. Listen now!
    Ready to create your irresistible lead magnet offer to grow your list with ideal prospects? Click HERE to grab my step-by-step action guide: MaryCzar.com/leadmagnet
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    Mary Czarnecki believes in helping savvy businesses create smart, strategic marketing systems so they can consistently create more profits and more impact without tech overwhelm or spending all day online.  
    Mary is a Marketing Strategist and Business Transformation Consultant specializing in brand positioning, audience insight development, and sales funnel strategy. After earning her MBA from Yale School of Management, Mary spent nearly two decades helping to grow Fortune 500 brands like WebMD and Johnson & Johnson. She's now committed to doing the same for ambitious entrepreneurs and business owners. 

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    • 8 min
    Your Brand's Market Dominating Position

    Your Brand's Market Dominating Position

    Whether you're a full-time professional learning how to thrive in a virtual environment, or an entrepreneur working to make your online business a success, there is one foundational element that can make or break your success:
    Your Brand's Market Dominating Position
    What does that mean and why does it matter?
    Before logos, before font choices, before launching a new website - your brand represents the promise that you make to your people.
    ✅ Grab Your FREE GIFT: Build Your Profitable Personal Brand => http://maryczar.com/personalbrand
    If you're a professional - your personal brand is how you present yourself to your team, your management, your customers/clients - and how they perceive you.
    If you're a business owner - your brand is the feeling that your product or service evokes.
    You can’t hold it or hear it or even touch it, but that doesn’t mean your brand isn’t the single most valuable thing that you own.
    So ask yourself what, if anything, makes you or your business different from your competitors as perceived by your target audience?
    A Strong Brand Foundation Clearly Outlines:
    - who you serve
    - what problem do you solve
    - what's unique about your solution
    - what you stand for
    - what you stand against
    👉A strong brand strategy defines your identity, tactics, and messaging, and it contains:
    * A unique approach that differentiates you
    * A compelling brand story that creates an emotional connection
    * An effective communication system that magnetizes buyers
    When your brand foundation is solid, your ideal clients find you with ease, new opportunities pop up “out of the blue”, and you have complete control over your direction and future.
    "But, Mary, what about the economic downturn...Does this really where I should be focused right now?”
    I know how uncertain and scary things are in our world, but by building a stronger brand platform today you take back the power over your future… and you’re one step closer to resiliency and reliable source of income now and for the future.
    Your brand foundation and market dominating position is literally the most essential, valuable asset and is the platform you can use to scale and grow - no matter the economic climate.
    Are you ready to build a powerful brand position that earns the income you know you deserve and enables you to provide yourself and your loved ones over the long term?
    ✅ Grab Your FREE GIFT: Build Your Profitable Personal Brand => http://maryczar.com/personalbrand
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    Mary Czarnecki believes in helping savvy businesses create smart, strategic marketing systems so they can consistently create more profits and more impact without tech overwhelm or spending all day online.  
    Mary is a Marketing Strategist and Business Transformation Consultant specializing in brand positioning, audience insight development, and sales funnel strategy. After earning her MBA from Yale School of Management, Mary spent nearly two decades helping to grow Fortune 500 brands like WebMD and Johnson & Johnson. She's now committed to doing the same for ambitious entrepreneurs and business owners. 


    See acast.com/privacy for privacy and opt-out information.

    • 8 min
    3 Keys to Create a Profitable Online Course

    3 Keys to Create a Profitable Online Course

    3 Keys to Create a Profitable Online Course with Mary Czarnecki
    Thanks for watching!
    You can grab my free checklist that walks you step-by-step through how to create your first (or next) profitable mini-course here: https://maryczar.com/coursechecklist
    -------------------------------------------------------------------------------------------------
    Mary Czarnecki believes in helping savvy businesses create smart, strategic marketing systems so they can consistently create more profits and more impact without tech overwhelm or spending all day online.
    Mary is a Marketing Strategist and Business Transformation Consultant specializing in brand positioning, audience insight development, and sales funnel strategy. After earning her MBA from Yale School of Management, Mary spent nearly two decades helping to grow Fortune 500 brands like WebMD and Johnson & Johnson. She's now committed to doing the same for ambitious entrepreneurs and business owners.

    See acast.com/privacy for privacy and opt-out information.

    • 11 min
    If Social Distancing has Turned Your Business Upside Down...

    If Social Distancing has Turned Your Business Upside Down...

    If social distancing has turned your business upside down, this is a special episode of Sticky Note Marketing you’re not going to want to miss...😳
    Each week I share what’s working NOW to improve your marketing and WOW your audience. On today’s LIVE Show: Not Another Online Course!
    Yes - the digital learning market is forecasted to hit $325 Billion by 2025... but that doesn’t mean an online course is the RIGHT next step for your business!
    Listen in so that you can avoid the painful mistakes so many business owners make when it comes to launching a digital course and how to turn those land mines into goldmines. . .
    Ready to create your irresistible lead magnet offer to grow your list with ideal prospects? Click HERE to grab my step-by-step action guide: MaryCzar.com/leadmagnet
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    Mary Czarnecki believes in helping savvy businesses create smart, strategic marketing systems so they can consistently create more profits and more impact without tech overwhelm or spending all day online.  
    Mary is a Marketing Strategist and Business Transformation Consultant specializing in brand positioning, audience insight development, and sales funnel strategy. After earning her MBA from Yale School of Management, Mary spent nearly two decades helping to grow Fortune 500 brands like WebMD and Johnson & Johnson. She's now committed to doing the same for ambitious entrepreneurs and business owners. 


    See acast.com/privacy for privacy and opt-out information.

    • 11 min
    Dr. Melissa Bird - Special Guest on Sticky Note Marketing with Mary Czarnecki

    Dr. Melissa Bird - Special Guest on Sticky Note Marketing with Mary Czarnecki

    In this week's episode of Sticky Note Marketing, I'm excited to introduce you to my special guest, Dr. Melissa Bird.
    As a life coach, author, and fiery public speaker, Dr. Bird creates the genesis for a new brand of leadership and graceful revolution. Her words awaken revolutionaries, trailblazers and powerful innovators in the quest for justice. When she’s not building her public speaking business, she can be found reading trashy novels, drinking fine whiskey, playing mom to three delicious humans, and loving her punk rock scientist James Thomas Kelly.
    Get her FREE book Natural Born Rebel and learn how to awaken your inner revolutionary trailblazer and engage in the quest for justice. You can also connect with Missy at naturalbornrebel.com and on Facebook, Twitter, and Instagram @birdgirl1001
    --------------------------------------------------------------
    Mary Czarnecki believes in helping savvy businesses create smart, strategic marketing systems so they can consistently create more profits and more impact without tech overwhelm or spending all day online.  
    Mary is a Marketing Strategist and Business Transformation Consultant specializing in brand positioning, audience insight development, and sales funnel strategy. After earning her MBA from Yale School of Management, Mary spent nearly two decades helping to grow Fortune 500 brands like WebMD and Johnson & Johnson. She's now committed to doing the same for ambitious entrepreneurs and business owners. 

    See acast.com/privacy for privacy and opt-out information.

    • 22 min
    Pivoting Your Business and Connecting with Leads Online

    Pivoting Your Business and Connecting with Leads Online

    As a Marketing Strategist, Consultant and Speaker, I work with my clients and students in a variety of ways... but right now the two questions I’m getting asked most often are:
    🛒 “Mary, how do I connect with leads and buyers online?”
    📲 “My business needs to pivot to adjust to current events - how do I translate my expertise to an online offer?”
    I work with expert-based businesses everyday to create irresistible, “online” offers and craft a plan to get those offers in front of buyers who want them using my Profitable Authority System. 💻
    This isn’t something I just “cooked up” - my unique approach is based on 20 years of digital marketing experience working with both BIG brands and scrappy startups.
    (No trendy, “overnight guru” tactics here - my Marketing Muscles are strong! 💪🏻)
    💡With all the recent changes, I’m especially committed to supporting business owners and professionals who want to bring their products and services to life online!
    A great place to start is my 🎁 FREE Profitable Personal Brand Action Guide - a step-by-step approach to crafting an authentic connection with the people who want what you have to offer!
    👉Download it here: https://maryczar.com/personalbrand
    -----------------------------------------------------------------------------------
    Mary Czarnecki believes in helping savvy businesses create smart, strategic marketing systems so they can consistently create more profits and more impact without tech overwhelm or spending all day online.  
    Mary is a Marketing Strategist and Business Transformation Consultant specializing in brand positioning, audience insight development, and sales funnel strategy. After earning her MBA from Yale School of Management, Mary spent nearly two decades helping to grow Fortune 500 brands like WebMD and Johnson & Johnson. She's now committed to doing the same for ambitious entrepreneurs and business owners. 


    See acast.com/privacy for privacy and opt-out information.

    • 9 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

tzbc ,

Bring a paper and pen, you’ll want to write this stuff down!

Each episode is packed with useful information! I look forward to listening for the gold nuggets and being able to apply them to my business.

Erin Koffer ,

A must listen

Mary has an amazing wealth of knowledge. If your business needs marketing tips and tricks you NEED to listen to Sticky Note Marketing!

jessicaskelton.va ,

Sticky Note Marketing is AMAZING!

Mary is so, so smart when it comes to all things marketing! I’ve learned so much from her already - I can’t wait to see what I learn from the podcast!

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