Digital Marketing That Puts People First theonlineco

In this episode, we chat with Andy Coffey, who heads digital efforts at the Mater Foundation. He’s been in the digital world for almost 30 years, starting way back in 1994. Andy’s career took him from entry-level jobs to high-ranking positions, and now he’s back to more hands-on work.

This episode explores Hope Media’s journey from the Christian Broadcasting Association in 1953 to its current prominence in Australia’s media. Beth and Lucy share insights on navigating the evolving media environment.

In this Episode, we are joined by Mike Jeffrey. Mike is an experienced professional who blends community service and innovative tech solutions. Formerly leading marketing, communications, and fundraising at Wesley Mission Qld (WMQ), Mike discusses his shift to CEO at Pluss Communities — a tech startup reshaping aged care and retirement living through customised community apps.

Episode Summary:  
In this episode, we are joined by Vicki Fletcher. Vicki serves as the Global Content and Creative leader for Flight Centre and boasts a wealth of experience as a content marketer adept at navigating ever-changing markets. 
As a skilled wordsmith, editor, and digital communicator, Vicki understands the power of storytelling to captivate audiences and drive conversions. With a diverse skill set and a history of collaborating with various teams, she possesses the versatility required to cover all facets of content marketing. 
Vicki's work has been featured in prestigious publications such as Amnesty International, The Sydney Morning Herald, and The Canberra Times. Her expertise spans across diverse industries, from travel and photography to health brands and music journalism, providing insights that cater to aspiring marketers, seasoned professionals, and anyone curious about the role of content in today's world. 
In this episode, we dive into Vicki's personal journey, exploring her passion for marketing and her trajectory to her current position at Flight Centre. Vicki shares her unique marketing philosophy and discusses the challenges she encounters in her role. She highlights the significance of placing people at the core of marketing and reveals her approach to crafting a robust digital strategy, shedding light on the pivotal factors that have influenced her strategy. 
We also delve into the common challenges that businesses face in marketing, with Vicki providing valuable advice for fellow marketers and business owners. To wrap things up, we ask Vicki to reflect on her journey by posing the question: "If you could speak to yourself from 10 years ago, what advice would you offer?" 
Join us for an engaging conversation that delves deep into the world of digital marketing, with a particular focus on the importance of prioritizing people. Vicki Fletcher's extensive knowledge and experience are sure to inspire marketers and business owners alike. 
 
Learn More:  
More about our Digital Marketing Playbook https://theonlineco.net/digital-marketing-playbook/ 
More about our Digital Marketing Workshops https://theonlineco.net/free-workshops/  
Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/  
 
 

In this episode, we focus on marketing expert Audrey Barucchi. Audrey’s journey in the world of marketing is nothing short of inspiring, and her contributions throughout her career have been truly transformative.

In this episode, we talk about the ‘Marketing Funnel’ & how it brings customers down the journey towards making a purchase.