Stop Hiding: Why B2B Leaders Must Get on Camera | B2B Podcast - Content Wars EP4

In this episode of Content Wars, we tackle the silent killer of B2B video strategy: leadership that refuses to show up on camera. Execs are holding back the one thing their companies desperately need—their voice.We break down the most common objections, explain why they don’t hold up, and reveal how video teams help leaders show up with confidence and clarity. Whether you’re trying to get leadership buy-in—or you are the leader hesitant to hit record—this episode is for you.💡 Key Takeaways:➡️ Why execs really avoid being on camera (hint: it's not time or budget)➡️ How to dismantle excuses➡️ What marketing teams can say to get leadership on board➡️ Why showing up on camera is part of the job for modern leaders➡️ How editing, prep, and repetition make anyone camera-ready⏰ Timestamps:0:00 – “You’re good enough to talk to customers…”1:00 – The real reason video doesn’t happen3:00 – Leaders don’t want to be on camera6:30 – Excuses vs. reality8:00 – How editing makes leaders look great10:30 – Reframing fear of judgment12:00 – Why video presence is a leadership responsibility13:30 – You’re not that important—and that’s freeing15:00 – The mental game of showing up17:00 – Getting better every time you hit record#B2BMarketing #ContentWars