Stop Wasting Money on Marketing: Use AI with Strategy | Sara Nay Reveals the Framework

Sara Nay, CEO of Duct Tape Marketing, joins Harley Green to share how small business leaders can simplify their marketing, align it with business goals, and strategically leverage AI—without burning out.

In this insightful conversation, Sara explains why most marketing efforts fail, the power of building strategy before using tactics or technology, and how tools like ChatGPT can amplify content when used intentionally. She also breaks down the role of a fractional CMO, how to future-proof your team, and what it takes to stay in your zone of genius as a founder.

🔑 What You’ll Learn:

• Why strategy must come before AI and tech

• How to fix marketing that’s costing you money but not working

• Building systems to scale without exhaustion

• The secret to empowering your team with AI (without confusion)

• How fractional CMOs help founders focus on what matters
  

🔗 Resources:

• Duct Tape Marketing – https://ducttapemarketing.com/

• The Unchained Model – https://unchainedmodel.com/

• Connect with Sara Nay – https://www.linkedin.com/in/saranay/

🔹 Stop working in your business—start working on it. Discover smarter ways to scale at https://workergenix.com/