81 episodes

Tactical tips for your business to help you simplify, strategise and scale up the impact you are having in this world.
 
Building a community of like-minded founders to enable you to take back control of your business and your destiny.

Stories Behind the Grind Aidan Vuocolo

    • Business
    • 5.0 • 10 Ratings

Tactical tips for your business to help you simplify, strategise and scale up the impact you are having in this world.
 
Building a community of like-minded founders to enable you to take back control of your business and your destiny.

    Key Strategic Questions Every Business Owners Should Ask with Karan Ar

    Key Strategic Questions Every Business Owners Should Ask with Karan Ar

    On this episode of Stories Behind the Grind, listen to my conversation with Karan, director of Monitor Deloitte. We discuss the 5 key strategic questions every business owners should ask, how to approach problem solving and finding the core problem and how to develop your own strategic thinking.
     
    Also discover:

     
    How Karan's deeper understanding of identity led him to strategy consulting
    The impact of Karan's work in the community
    The story they (YSPN) want to tell in Australia and the legacy they want to leave behind
    The crossover between what Karan has done in his network to their own business
    Fundamentals of Deloitte's approach to strategy
    Karan's way of consulting with clients
    Strategic cascade of choices
    What winning aspiration is
    Where you would play
    How you will win
    The distinctive capabilities for you to win
    What management systems are
    On strategy being a tool for problem-solving and choice making
    Importance of employee engagement, employee morale, and better outcomes
    How business owners should approach strategy and strategic thinking in their business using the 5 strategic questions
    The thing you said you are going to do versus the thing you are actually doing
    Breaking down problems
    Challenges Karan's clients have to overcome when undergoing the problem-solving process
    What business owners can do to start their own strategic thinking
     
     
    Links:
    Young Sikh Professionals Network - https://www.yspn.org.au/
    Monitor Deloitte - https://www2.deloitte.com/in/en/pages/strategy-operations/monitor-deloitte/topic/monitor-deloitte.html
    Playing to Win by A.G. Lafley and Roger Martin - https://www.amazon.com/Playing-Win-Strategy-Really-Works-ebook/dp/B00AJVJ1HI
    HBR's 10 Must Reads on Strategy - https://www.amazon.com/HBRs-10-Must-Reads-Strategy/dp/1511367075
    Competitive Strategy by Michael Porter - https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors-ebook/dp/B001CB34J0
     
    Karan on LinkedIn - https://www.linkedin.com/in/karanviranand/

    • 34 min
    The role of sales in how buyers make decisions with Darcy Smyth

    The role of sales in how buyers make decisions with Darcy Smyth

    On this episode of Stories Behind the Grind, you'll hear from Darcy Smyth, co-director of Why Bravo and the Sales Game. Learn how Sales has changed over the last 30 years, how your buyers make decisions and what role "Play" has in Business.
     
    Topics
    How Darcy got into psychology
    What prompted Darcy to combine psychology and sales
    Using selling to solve someone elses problem
    Sales as a service
    How the world of sales has evolved over the last 5 years
    Adapting to the ability to sell socially
    How social media changed the way we market and sell
    The shift in businesses brought about by COVID-19
    Taking the sales game from an in-person event to a virtual environment
    The Role of play in business
    Key factors that influence how buyers make their decisions
    How business can best position themselves in the digital environment
    Darcy's definition of the grind
     
    Links:
    The Sales Game - https://www.sales.game/

    • 24 min
    The Three Key Advertising Cycles and How To Stay Front of Mind with Kim Barrett

    The Three Key Advertising Cycles and How To Stay Front of Mind with Kim Barrett

    On this episode of Stories Behind the Grind, you'll hear from a Facebook marketer and best selling author Kim Barrett who is the CEO of Your Social Voice and has helped business grow to 7 figures.
     
    We discuss where the opportunities are in the marketing world right now, the 3 key advertising cycles and which to focus on first and how not to fall into this common marketing mistake.
     
    Also discover
     
    How an interest in tropical fish catapulted Kim into the world of Marketing
    Common mistakes when advertising on Facebook
    The NOC method to putting together an effective Facebook ad.
    How to spot opportunities in uncertainty 
    How to stay fresh in people's minds
    How businesses can stand out in Facebook and make their presence known
    The three advertising cycles to generate a positive ROI for your business
    Future developments in Facebook
    Challenges Kim faced while growing his business
     
    Links:
    Kim on LinkedIn - https://au.linkedin.com/in/realkimbarrett
    Kim on Instagram - https://www.instagram.com/realkimbarrett/
    Your Social Voice - https://www.yoursocialvoice.com.au/

    • 25 min
    Breaking Through in the Social Media World with Mireille Ryan

    Breaking Through in the Social Media World with Mireille Ryan

    On this episode of Stories Behind the Grind, you'll hear from Social Media marketing expert Mireille who is the CEO of the Social Media Marketing Institue.
     
    We discuss how to break through to you ideal audience, how to resonate with your followers and what the future of Social Media looks like.
     
    Also learn
     
    How Mireille grew her fitness business internationally with social media
    How Mireille transitioned from fitness to social media marketing 
    Leveraging your ability to talk to your ideal audience through social media marketing
    Building your network through social media and understanding your demographic and its characteristics
    Mireille's recommendation when tackling two different demographics in your business
    Boosting your social media audience engagement
    The future of social media
    How to build relationship with your audience
    Importance of stories in your marketing messages
    Mireille's definition of the Grind.
     
    Links:
     
    Social Media Marketing Institute - smminstitute.com.au
    Mireille on LinkedIn - https://au.linkedin.com/in/mireilleryan
    Mireille on Twitter - https://twitter.com/mireilleryan?lang=en

    Be sure to follow me on Instagram @aidanvoc
    Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts.
    You can find this episode plus all the previous episode here.
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    • 31 min
    How to Effectively Manage Accelerating Change in Your Business with Don Mackenzie

    How to Effectively Manage Accelerating Change in Your Business with Don Mackenzie

    On this episode of stories behind the grind, listen to my conversation with Don Mackenzie, managing director of Adizes. You'll learn how to effectively manage accelerating change in your business, the 4 key working styles that every business needs to harness and how to build mutual trust and respect  
     
    How Don's entrepreneurial journey began
    Lessons Don learned and carried through in his career
    How to achieve your vision, mission and implement strategy
    When to restructuring where you are at versus realigning yourself to where the future is
    Key characteristics of a business with high mutual trust and respect
    How to manage the change loop in a business
    Reacting to an accelerating change in your environment
    The Four different styles in Business and how they interact
    Constructive versus destructive conflict
    Why people should be last
     
    Links:
    Don on LinkedIn - https://au.linkedin.com/in/domckenzie
    Adizes Australia - https://adizes.com.au/

    • 45 min
    Diversifying Your Income Streams and Starting Your Side Hustles with Carrie Bohlig

    Diversifying Your Income Streams and Starting Your Side Hustles with Carrie Bohlig

    On this episode of Stories Behind the Grind, listen to the conversation with Carrie co-founder of Tandem Consulting.
     
    Carrie's lifestyle has afforded both her and her husband and to be full-time stay at home parents by choice & part-time entrepreneurs.  
     
    What started out as side hustles, & an adventure into the world of entrepreneurship has enabled Carrie to speak to tens of thousands of people annually through keynotes in the U.S., Caribbean, Australian & European markets over the last 14 years.
     
    We discuss what professionals should do when creating a side-gig and the major blockers to overcome, the key difference between being self-employed and running a business and how to keep an open mind to continually grow.

     
    Also discover
     
    How Carrie transitioned from being an athlete to entrepreneur
     
    Key factors that has helped Carrie scale her business
     
    Changing and shifting the self-employed mindset
     
    Major blockers for professionals who want to start their side hustles
     
    How to keep on track and move past the criticism of others. 
     
    What is commonly overlooked that reduces your teams morale
     
    The number one personal development and leadership platform
     
    Carrie's advice for professionals who are raising a family and would like to have a side hustle and be in control of their future
    Using adventure in your day-to-day life
     
    On starting a non-profit organization
     
    Leaving a legacy
     
    Carrie's definition of the grind
     
    Links:
    Carrie on LinkedIn 
    Carrie on Instagram 
    Tandem Consulting 
    Tandem Giving, Inc 

    Be sure to follow me on Instagram and say Hi @aidanvoc
    Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts.
    You can find this episode plus all the previous episode here.
    About the Host

    • 26 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as someone who can translate creative energy into the impact you want to have on the world, or are just getting started as a catalyst for change - this is a must-listen podcast for you! Aidan does an incredible job leading conversations that cover the entire range of mental, emotional, spiritual and physical challenges we all face learning to build an organization (and life) we’re proud of - from leaders who’ve actually walked the path. Highly recommend listening and subscribing!

Purse Process ,

Keep grinding!

If you're feeling ready to quit, these stories will inspire you to keep grinding!

BrandonStover ,

Inspiring mind!

Aidan is a very inspiring person diligently inspiring other entrepreneurs and business owners through his guest and his own thoughts!

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