26 episodes

Stories of Strategy brings you a no-b******t approach to building an online business by uncovering the secret sauce of successful individuals in diverse industries.

When you're starting or scaling a small business online, you are flooded with advice of different things to focus on - between SEO, Instagram and automated funnels, the options can get overwhelming.

So much of this advice is tactical rather than truly strategic. And so much exists within an echo chamber. Enter Stories of Strategy.

Each week, former Facebooker and New York agency veteran, strategist Tanya Neufeld delves into the secret sauce of her high-performing guests and uncovers how you can leverage these habits and strategies without investing tons of time or hundreds of dollars on courses. From tech company managers to serial entrepreneurs and creative directors, these ambitious individuals go behind the scenes on their specific success strategies. Tune in each week for tangible takeaways that you can start implementing into your growing business today.

Learn more about Tanya and her ad consultancy at thestrategiste.com

Stories of Strategy Tanya Neufeld

    • Entrepreneurship
    • 5.0, 4 Ratings

Stories of Strategy brings you a no-b******t approach to building an online business by uncovering the secret sauce of successful individuals in diverse industries.

When you're starting or scaling a small business online, you are flooded with advice of different things to focus on - between SEO, Instagram and automated funnels, the options can get overwhelming.

So much of this advice is tactical rather than truly strategic. And so much exists within an echo chamber. Enter Stories of Strategy.

Each week, former Facebooker and New York agency veteran, strategist Tanya Neufeld delves into the secret sauce of her high-performing guests and uncovers how you can leverage these habits and strategies without investing tons of time or hundreds of dollars on courses. From tech company managers to serial entrepreneurs and creative directors, these ambitious individuals go behind the scenes on their specific success strategies. Tune in each week for tangible takeaways that you can start implementing into your growing business today.

Learn more about Tanya and her ad consultancy at thestrategiste.com

    26: Carving your own path online with Anna McNaught, Digital Artist & Instagram Expert

    26: Carving your own path online with Anna McNaught, Digital Artist & Instagram Expert

    What if you could build an online business in a way that didn't require all of the conventional wisdom and instead was truer your spirit? Anna McNaught, digital artist and Instagram expert, did just that by carving her own path to success.
    In this episode, Anna shares how she built her business, how she reached burn out and what she did to pivot, plus how it is she and her husband travel the world and live off of her courses and profitable partnerships.
    You don't have to follow a specific formula for success. Like Anna, we can all use our unique secret sauce to create success and that is exactly what we discuss in each episode of Stories of Strategy!
    Thanks for hanging out with us today. Head over to the show notes for the links and resources mentioned in today's episode. Let Anna and myself know what you got from this episode over on Instagram! Talk to you there!
    SHOW NOTES: www.TheStrategiste.com/episode26

    • 54 min
    25: Creating an Evergreen Course and Diversifying with Ads with Business Coach, Irina Pichura

    25: Creating an Evergreen Course and Diversifying with Ads with Business Coach, Irina Pichura

    Irina Pichura is a business coach that specializes in teaching others how to create amazing courses. In this episode, Irina and I talk about why she decided to take her course evergreen, how she's scaled it using ads, plus her experience in my group coaching program!
    If you're a course creator that is curious how ads may benefit your business, you don't want to miss this episode!
    This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes!
    Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there.
    SHOW NOTES: www.thestrategiste.com/episode25

    • 23 min
    24: Focusing on your strengths to combat imposter syndrome with Priya Monga

    24: Focusing on your strengths to combat imposter syndrome with Priya Monga

    Are you being held back by imposter syndrome or thoughts that you aren't ready or don't know enough? In today's episode, I chat with Priya Monga about how we can focus on our strengths to combat imposter syndrome. As the Business Lead at Facebook, Priya has learned how to successfully step into shoes that feel too big.
    Priya shares her personal journey, the power of visualizations, and why we shouldn't try to build our businesses or careers alone.
    Let me know what you took away from this episode over on Instagram and head over to the show notes for all the links and resources from this episode. Thanks for spending time with us today!
    SHOW NOTES: www.TheStrategiste.com/episode24

    • 1 hr 2 min
    23: 3 Reasons Why You Shouldn't Put off Facebook Ads

    23: 3 Reasons Why You Shouldn't Put off Facebook Ads

    For the online coach, consultant or creative, ads can help you get out there, find new people, and adapt to the marketplace right now. Yes, right now, even during a pandemic when people seem to be pulling back from spending.
    In this episode, I give you three main reasons why it’s important to invest in ads right now, even if you’ve never run them before or had a bad experience in the past. I’ll show you how to leverage ads in the most affordable way possible, so you can gain momentum and get out in front of your audience faster!
    This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes!
    Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there.
    SHOW NOTES: www.thestrategiste.com/episode23

    • 16 min
    22: Back to the drawing board with Emily Fedner, Instagram Foodie

    22: Back to the drawing board with Emily Fedner, Instagram Foodie

    Is your journey as an entrepreneur requiring you to take a leap of faith right now? In this episode of Stories of Strategy I am speaking with my friend, Emily Fedner, on her journey from publicist to line cook, to doing what she loves with food as an Instagram foodie.
    Emily shares how to accept uncertainty as your status quo and how going back to the drawing board is a great place to be. I hope this episode reminds you why you are doing what you're doing and inspires you to dig into your side hustle a little more.
    Thanks for listening today! Head over to the show notes for the links and resources mentioned in this episode. If you enjoyed this episode, find Emily on IG @foodloversdiary and consider writing the show a review on Apple Podcasts! Thanks again!
    SHOW NOTES: www.TheStrategiste.com/episode22

    • 45 min
    21: Uplevel Your Marketing by Developing Your StoryBrand

    21: Uplevel Your Marketing by Developing Your StoryBrand

    Have you developed a story that sells for your business? In this episode I want to talk about your brand story, inspired by the StoryBrand Framework by Donald Miller. Recently I was meant to be in Nashville, TN with the StoryBrand organization, becoming a certified guide in their process. Because of the pandemic that's going on, that event is not happening! Regardless, I'm still able to provide you with incredible content via Facebook and Instagram Lives. Our goal is to give you tools that you can start implementing right now to make your marketing work, despite all that's going on in the economy right now.
    Story is all that our brains really look for. We like to get to things as quickly as possible, especially in the digital world. Story is the most simple unit of our imagination, which is why we try to make a story out of everything. For this reason, our marketing should also be put through the lens of a story. Let's dive into the StoryBrand framework, why it's important, and how you can use the first two steps to uplevel your business now.
    This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes!
    Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there.
    SHOW NOTES: www.thestrategiste.com/episode21

    • 26 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

DamesNY ,

Great Interview!

Very Entertaining! I especially like the advice about client relations!

9198919ljp ,

I can’t wait to hear more

I love Tanya’s straight-forward approach and ability to break things down. I can’t wait to hear more from her!

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