29 episodes

We introduce you to the people working behind-the-scenes to share the story of America's farmers and ranchers.

The Story Of Agriculture Podcast Herdmark Media, Inc.

    • Society & Culture
    • 4.6, 8 Ratings

We introduce you to the people working behind-the-scenes to share the story of America's farmers and ranchers.

    Episode 25 - Get the Edge on our Photo & Video Contest with B.J. Eick and Drew Boatner

    Episode 25 - Get the Edge on our Photo & Video Contest with B.J. Eick and Drew Boatner

    In this episode B.J. and Drew give tips on how to make a great entry for our capture agriculture contest - or just to make great content for your business. They give insights on cameras and equipment and what kind of equipment you might need to build your contest entry. Of course, we also announce our special guest judge. Want to get the edge on the competition, jump into this episode!

    Connect with B.J.:
    https://www.facebook.com/bjeick
    https://www.instagram.com/bjeick

    Connect with Drew:
    https://www.facebook.com/dboatner
    https://www.instagram.com/drewboatner/

    Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram - @herdmarkmedia or Snapchat - HerdmarkMedia.

    To know more about us, visit our website - herdmarkmedia.com. While you’re there, be sure to click "Join The Herd". Let us help you tell the story of agriculture. Join the Herd today!

    • 34 min
    Episode 24 - The Power of Storytelling with Janice Person

    Episode 24 - The Power of Storytelling with Janice Person

    Working for one of the largest agricultural businesses in the world might seem like an unlikely career for a fourth generation city girl, but if you’ve ever talked to Janice Person you know it makes perfect sense. At her core, Janice is a photographer and storyteller and she has built a career learning and telling farmers’ stories. In her current role as online engagement director at Monsanto, Janice uses storytelling to help people in online spaces better understand agriculture.

    In this episode Janice discusses the power of stories to engage consumers, bloggers, foodies and parents alike.

    Also discussed in this episode:
    Working with people in a variety of tribes, from agriculture to foodies and more.
    How she built her personal and professional brand by being the same person online and offline, and not limiting what she shared to the agriculture industry.
    Encouraging students to start making content and putting it out into the world and create a portfolio for themselves.
    Monsanto’s work to empower employees to share their story and the company’s story.
    Handling tough questions and criticism by listening, asking questions and sharing experiences.
    Making yourself open to different opinions in a world where social media feeds you more of what it knows you want and agree with.
    Investing in good journalism.
    Networking by finding and sharing things that are of value to others.


    Connect with Janice:
    https://www.facebook.com/janice.l.person/
    https://twitter.com/JPlovesCOTTON
    https://www.instagram.com/jplovescotton/


    Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

    To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

    • 1 hr 10 min
    Episode 23 - Engaging Consumers in Food Conversations with Andy Vance

    Episode 23 - Engaging Consumers in Food Conversations with Andy Vance

    While he describes his career path as meandering, Andy Vance’s experiences as an agricultural broadcaster, business owner and writer have given him a unique perspective on consumer engagement in agriculture. In his current role as account director at Penton, Andy uses these experiences to work with agricultural companies on advertising and marketing strategies. Beyond this, he is also a popular keynote speaker, trainer and consultant for agricultural organizations.

    In this conversation, Andy discusses the generational differences in relationships with food and moving agriculture’s mindset from educating consumers to engaging consumers.

    Connect with Andy:
    http://andyvance.com/
    https://www.facebook.com/markjewelltraining/
    https://www.linkedin.com/in/andyvance1
    https://twitter.com/AndyVance
    https://www.instagram.com/andyvance1/


    Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

    To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

    • 1 hr 51 min
    Episode 22 - Life: Are You Surviving... or Thriving? with Mark Jewell

    Episode 22 - Life: Are You Surviving... or Thriving? with Mark Jewell

    Typically, people who grew up farming describe their experiences with memories of harvesting grains or caring for newborn animals, but Mark Jewell’s experience in agriculture was a little different. Mark grew up working every day in chest waders and a boat on his family leech operation.

    This early entrepreneurial experience with fishing bait combined with exposure to leadership training and speaking through FFA led Mark on a journey of personal growth rooted in agriculture. Today, he operates his own business as a speaker, trainer and coach, serving to help organizations and their employees stop surviving and start thriving.

    In this conversation, Mark discusses how his business helps people move from surviving to thriving by rediscovering their strengths and building upon them.


    Connect with Mark:
    https://markjewelltraining.com/
    https://markjewelltraining.com/podcast/
    https://www.snapchat.com/add/markjamesjewell
    https://www.facebook.com/markjewelltraining/
    https://www.instagram.com/mj_training/
    https://twitter.com/@mj_training

    Visit the podcast blog for links discussed in the episode, and more: http://www.herdmarkmedia.com/life-are-you-surviving-or-thriving-with-mark-jewell/


    Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

    To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

    • 1 hr 6 min
    Episode 21 - Fake News, Cuba and Reaching Millennial Farmers w/Susan Crowell

    Episode 21 - Fake News, Cuba and Reaching Millennial Farmers w/Susan Crowell

    After growing up on a small farm in Ohio, Susan Crowell wanted to leave rural life for the bright lights and big city. Shortly after college, her career led her right back to agriculture. Susan has been the editor of Farm and Dairy since 1989, where she has been telling agriculture’s story by providing news and information to farmers of the region.

    In this conversation, we discuss how millennials differ from other generations, both in how they prefer to receive information and what stories they want to read. We also discuss Farm and Dairy’s early adoption of social media and much more.

    Connect with Susan and Farm and Dairy
    https://www.facebook.com/crowell.susan/
    https://twitter.com/scrowell
    https://www.instagram.com/scrowell24/
    http://www.farmanddairy.com/
    https://www.facebook.com/pg/farmanddairy/
    https://twitter.com/farmanddairy
    https://www.instagram.com/farmanddairy/

    Visit the podcast blog for links discussed in the episode: http://herd.mk/2jziAg1


    Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

    To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

    • 51 min
    Episode 20 - Celebrating Questions About Food with Hannah Thompson-Weeman

    Episode 20 - Celebrating Questions About Food with Hannah Thompson-Weeman

    When Hannah Thompson-Weeman turned eight, a family friend gave her a Brown Swiss heifer named Joy to show in 4-H, and she was hooked. Her passion for dairy cows and communications grew as she participated in 4-H, dairy judging teams and the FFA Agricultural Communication Career Development. Those experiences led her to two degrees from the agricultural communication program at Ohio State and now, just a few years later, she is the Vice President of Communications at the Animal Agriculture Alliance. (NOTE: Hannah was promoted from director to vice president shortly after recording this episode. Congratulation Hannah!)

    In this conversation, Hannah discusses celebrating the interest in food and questions consumers ask about their food, the difference between engaging and educating, how to prepare for a career in agricultural communications and much more!

    Connect with Lyndsey and Animal Agriculture Alliance:
    https://www.instagram.com/buckeyehannah/
    https://twitter.com/BuckeyeHannah/
    http://www.animalagalliance.org/
    https://www.facebook.com/animalagalliance/
    https://www.instagram.com/animalagalliance/
    https://twitter.com/AnimalAg

    Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

    To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

    • 1 hr 8 min

Customer Reviews

4.6 out of 5
8 Ratings

8 Ratings

kspectator ,

Outstanding!

Thank you for telling these stories.

Tim @ AgGrad ,

Great Podcast!

Professionally done and really shows the human side of agriculture!

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