StoryAthlete Podcast Ryan Fletcher - Grow businesses. Fight depression. Destroy the Lesser Self
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- Business
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BEING vs. BECOMING: "Defined By The Story We Tell Our Self." A drum BEATS inside of all of us. Some hear it. And answer that call. Some don't. StoryAthlete is for the 5% of the population who feels called to "Become..." something more. StoryAthlete is on a mission to Grow businesses. Fight depression. To destroy the Lesser Self. Each day making ourselves harder to kill across: Mind, Body, Business, Relationships. StoryAthletes believe: "You should turn your life into your business. Not your business into your life."
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010: The Twist: The Isolation Economy
Welcome to the Isolation Economy. In the span of one week, everything changed. What is happening right now, with the COVID-19 pandemic, is unprecedented. Few people know what is really going on. All questions, no answers. We're told to isolate ourselves. The government has mandated the closure of schools, restaurants, bars, recreational facilities, which include gyms and health clubs. Tens of millions of people have had their ability-to-provide, stripped from them. So what do we do? How do we respond?
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009: The Script: The Game of IODs
This is how 'Fat Ryan' became a slave to his Heroic Self. We play the Game to change our Life. To transform our business. To defeat our Lesser Self. To create happiness and fulfillment. To build and document our legacy. But most of all, we play the Game because the challenge of the Game itself, the 1% Journey, being vs. becoming, creates a never-ending continuum of growth and sustained Flow. Learning to write a better Life-Story is an unparalleled skill.
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Bonus - Entrepreneur Doping Protocol
(EDP) is a protocol to gain an extreme advantage over business and life-competitors. When you start building entire companies in six months. And start writing books every 90-Days. And start to architect new products and sales funnels almost weekly. Not to mention, front-end products that drive multiple back-end revenue channels. And lose weight. And achieve fitness. And strengthen your relationships. And, your singular output is equivalent to 4 or 5 employees, your competitive advantage is unmatched.
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008: The Plot: The Journey of Pain
The secret playbook to creating content. Life is the plot. You are the Character. The plot exists to break the Character. To test the Character. To challenge the Character. To force the Character to change and grow. As a victim, you can wait for Life to do this to you. Or, as a StoryAthlete, living the Challenge-Based Life, you can choose to make your life hard and use the Journey of Pain to your advantage. To inspire, capture attention, and multiply profits.
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007: The Narrative: Sitcom-Based Content
Every political strategist on earth aims to create the narrative. Why do entrepreneurs, on behalf of their product, service, and Character, not do the same? It makes no sense. Further, there are two kinds of attention: Automatic Attention vs. Controlled Attention. Most marketers spend 90% of their time fighting to get the first kind of attention. Then spend only 10% of their time to earn the right to hold and keep it. Once you learn to flip that, as StoryAthletes have, everything changes.
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006: The Currency: 300 Word Stories
To purchase attention, Story is the currency required. But we aren't writing novels. We aren't Stephen King or James Patterson. Leave the Harry Potter stuff, massive plots and crafting complex narratives, to JK Rowling. The fastest way to connect with an audience is by writing 300 words. These assets are then leveraged to serve dozens of mission objectives to drive the business or cause forward. Further, 359 words. How sitcom-based content turns the audience into customers, into evangelists.
Customer Reviews
Long time listener
Listening to Ryan for years and I love his content. Where is he now?
I Aspire To Inspire One...
That’s it. One person. If you start there your path of becoming your very best self is possible. Ryan Fletcher has taught me this since beginning our journey together. Ryan says, “If you aren’t willing to share your story you will never inspire anyone.” He’s right. Five years later I have inspired many. I know because of the outpouring of affection I receive weekly. My business was at the brink of going under but then resurrected by the application of StoryTelling. Today, I never would’ve imagined the direction my life has gone. Which is a good thing. But that’s what happens when you become curious. You begin to think more while you travel the 1% journey. Now down 19lbs, since the beginning of Grit November, I feel even more focused. More willing to take the next stepping stone on my journey to becoming. I can’t wait to see where this stone leads next... Thanks Ryan!
A light in the dark...
I found Ryan Fletcher about 5 years ago. When I was desperately searching for a “better way,” to build my real estate career. He was my light in the dark then. Showing me how to escape the masses and the trap of doing things that went against my core values. Since then, Ryan built an amazing community based on defeating our lesser selves and helping each of us learn how to be our best selves. Helping us learn how to share our stories, so that we may be a light in the dark for others. This journey changed my life and continues to do so every week. Glad to have Ryan back behind the mic again where he can reach so many people. If you’ve been looking for a “better way,” a way to become everything you know you can be, to become the strongest version of you, you’re in the right spot.