#Storyteller is dedicated to the doers, the makers, the producers, marketers, and storytelling teams innovating across the evolution of media, sports, and entertainment. Each episode features guests who are leaders in their field and who tell incredible interactive and engaging stories using diverse perspectives from around the world.
Producing in the Bubble with Turner Sports’s Morgann Mitchell
In this episode of #Storyteller, Morgann Mitchell, Social Media Assistant Manager at Turner Sports, takes us inside the NBA Playoff, NBA All-Star, and NCAA March Madness production bubbles.
The Power of Combining Linear Broadcast and Social Media with NFL Network’s Catherine Chan-Smit
We talk with Catherine Chan-Smith, Senior Director of Social Integration at NFL Network about what it was like to build the NFL Network from the ground up and how the National Football League (NFL) has successfully combined linear and social content, using more cloud-based solutions and what that has meant for sports.
Leveraging the Power of Community with Reddit’s Youyoung Lee
We talk with Youyoung Lee, Senior Manager of Media Partnerships at Reddit who's understanding of how people access information via social media led her to a career in audience development, strategy, and growth, and then eventually to Reddit, where she leads the media partnerships team across news, journalism, entertainment, and gaming.
Social Media Storytelling Strategy with UFC’s Eric Yee
We talk with Eric Yee, Social Media Manager for Ultimate Fighting Championship (UFC) who oversees all social media for UFC President, Dana White, and produces original content series like UFC Quick Hits Live. Yee has a big responsibility to capture and tell UFC's stories while maintaining and growing the brand.
Authentic Digital Storytelling with Major League Baseball’s Barbara McHugh
Barbara McHugh and Major League Baseball faced the challenges of the pandemic head-on. Focusing on authentic content, access to players, and digital-first initiatives resulted in a new connection to a younger generation of fans.
Storytelling & Fan Engagement in a Digital Age with WWE’s Nate Loucks
With quick pivots to remote production, the creation of the ThunderDome, and a focus on original content with intimate access, WWE led the way as sports returned during the COVID-19 pandemic and surpassed 50 billion views on YouTube, making WWE the fifth most-viewed YouTube channel globally this past year. Live from the #Storyteller Experience stage, Nate Loucks, VP of Production & Strategy, takes us into the ThunderDome and walks through the keys to successfully capturing and telling organic stories, supplementing the live event experience for fans at home, and growing a digital audience with engaging experiences. A full replay of the #Storyteller Experience can be found at >> https://bit.ly/Storyteller-Replay
Awesome to hear from industry experts, fun and engaging!
Thought leadership from top industry talent
I really enjoy the large variety of perspectives offered by the Storyteller podcast. You can hear from great people from many different roles and markets. One thing is the same though no matter who the guest is, thought leadership. The ability to share effectively to an audience and help peopel understand how to apply what they are talking about to their own opportunities. Thank you for a great Podcast!
I dig it
Interesting BTS insights in to the shows we watch all the time. Witty, light hearted and smart listening.