28 episodes
Storytelling for Innovation: Motion Design for Human-Centered Design Leeanne Brennan
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5.0 • 13 Ratings
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Come learn how to rethink your process as a visual storyteller to serve an industry that doesn’t play by our rules. I'm your host, Leeanne Brennan, a Freelance Illustrator / Motion Designer / Educator, looking to share how we fit into the innovation landscape and how to excel at this unique way of using our creative skillset.This is a fun and fulfilling career that not many motion designers know about, and I want to share it with you!
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How UX Researchers Use Visual Storytelling with Theora Kvitka
Theora Kvitka, UX Researcher at Maven Clinic shares with us how illustration and video play into their process. There's a great conversation in here about what points along the way a Freelancer might be able to come onto a project as well, and the opportunity out there in the future as the world grows to be more and more visual!
Theora Kvitka (personal site)
Theora Kvitka on Instagram: @theorangefedora
My Free Masterclass to learn more about storytelling for innovation
Get on the waitlist for my course which I'm hoping to have ready by Spring 2023!
DM me on Instagram and let me know what you thought of this episode, I love hearing from you! @leeanne_brennan -
McDonald's Drive-Thru of the Future: A Storyteller's Tale
Here's another perfect example of the type of project you might be on as a Motion Designer tasked with visualizing products and services that do not yet exist for Innovation teams. I saw this article about a test restaurant for McDonald's and wanted to share my take on how we might partner with a company like this to bring their ideas to life.
McDonald's article in CNN
McDonald's article in Fast Company
McDonald's article on their corporate site
Free Masterclass - Storytelling for Innovation
Get on the waitlist for my new course
DM me on Instagram and let me know what you thought of this episode: @leeanne_brennan (trying to figure out if these solo episodes are helpful) -
Making the Pivot to Innovation with Oana Nechifor
Today I chat with a former Accelerator student and her journey from traditional motion design over to the innovation industry. We talk about work-life balance, as we are both mothers with young children, and designing an intentional life, which informs the type of work we take on as professional artists.
Oana Nechifor Portfolio
Oana Nechifor on Instagram @oananekifo
Oana Nechifor on LinkedIn
- Other links mentioned -
My interview with School of Motion
The Freelance Manifesto (book for Motion Design Freelancers)
My Free Masterclass to learn how to pivot over to the innovation industry
My Storytelling for Innovation Course Waitlist
Let me know what you thought of this episode on my Instagram: @leeanne_brennan
Thank you everyone for helping me reach my goal to get 10 reviews of this podcast on Apple Podcasts! If you find this episode helpful, I would SO appreciate a review. Thanks! -
How to Meet Innovation Clients In Person
Here's 5 strategies to hunt down the types of people that would hire you for motion design in the innovation industry. I cover how to find the meetups they might be going to, LinkedIn groups, Conferences, and Open House events at Innovation consultancies. Chatting in person with potential clients is such a short cut to inspire them on what is possible for visual storytelling and get on their radar for future projects!
Meetup.com
Search these Keywords then check Events & Groups:
Design thinkingHuman centered designInnovationCX (customer experience design)UX (user experience design)Product designConferences mentioned:
Design Innovation Global
IDSA
Service Design Network
AIGA
Festival of Dangerous Ideas
Semi Permanent
HLTH
My Free Masterclass - Storytelling for Innovation
My Instagram: @leeanne_brennan (let me know what you think of this podcast! I love hearing from you!)
Review my podcast on Apple Podcasts! Help me reach my goal of 10 reviews by the end of the year! -
A Freelance Career Storyboarding for UX Design & Creating Comics with Ron Chan
Ron Chan is a Freelance Cartoonist, Storyboard Artist and Illustrator in Portland, OR who shares his expertise creating User Experience Storyboards. We cover a lot of ground here talking about who these innovation clients are, the process of making a storyboard and why it's different, what makes a good drawing, and a bunch of tips on Freelancing as well.
Ron Chan portfolio site
Ron's "Yellow Jacket" Storyboard example that I talk about in the episode
Ron Chan on Instagram: @rondanchan
Cinco Design
Helioscope
My free masterclass - Storytelling for Innovation
Leeanne's Instagram: @leeanne_brennan (DM me your thoughts on this episode! I love hearing from you all!) -
Project Example: 3 Ways Motion Designers Can Help Innovation Teams
I was in a CVS the other day and saw construction happening to install a MinuteClinic. I looked at the door and then noticed the new HealthHUB signage. What a perfect example of a typical project I might be on as a Storyteller for innovation! In this episode, I make a bunch of guesses as their process, and share the types of illustration, video and motion design pieces that you might have made if you were partnering with this team.
CVS MinuteClinic
My Free Masterclass: Storytelling for Innovation
My Instagram: @leeanne_brennan
Storytelling for Innovation Digital Course Presale Get 50%OFF! (2 spots left)
Questions? Email me: hello@storytellingforinnovation.com
Customer Reviews
Highly valuable insights for motion design
It’s so nice to hear new points of view and different perspectives on the motion industry. Leeanne is an excellent host and interviewer. The episodes dig deep and deliver great tips and insights. Highly recommend for beginners and industry vets alike.
Examining the facets of creative storytelling
Leeanne gathers insights from a truly broad range of creatives and experts to highlight the importance of dynamic illustration, animation, and motion graphics across all facets of the design industry. Her engaging and informative podcast demonstrates how reevaluating and reinventing our approach to creative storytelling can impact the design process in significant and exciting ways.
Become an insider and get access to valuable insights!
Leeanne’s podcast is truly unique and original! It provides the listener with thoughtful conversations with a wide range of experienced professionals within the innovation space. The information Leeane provides is so valuable, insightful and stimulating! Listening to the Storytelling for Innovation podcast will give you a plethora of information only a seasoned “insider” has access to. If you are a motion designer and are looking to pivot into the area of visual storytelling, this should be your go-to podcast!