Storytelling: The Why's, The What's, The How's Grey Matters – Business, Strategy & Design

Storytelling is a profound part of what it means to be human. Stories bring us together; they help us understand ourselves and the world around us. They are a means of entertainment, of cultural preservation, and a way of instilling moral values onto the next generation. Humanity has come a long way from telling stories around the fire after a day spent foraging and hunting on the open savannah. But still, storytelling remains a crucial thread in the tapestry of cultures all around the world....