Strada: Creating a Road to an AI Powered Media Workflow VP Land

In this wide-ranging conversation with Michael Cioni, CEO of Strada, we talk about the future of media workflows, how AI will help us work faster, and why he decided to build his company in public.

📧 GET THE VP LAND NEWSLETTER 
Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
https://ntm.link/vp_land


Connect with Michael & Strada:
Strada - https://strada.tech
YouTube -  https://www.youtube.com/@Strada-Tech
Instagram - https://www.instagram.com/strada.tech
LinkedIn - https://www.linkedin.com/company/strada-tech
TikTok - https://www.tiktok.com/@strada.tech
Michael @ Linkedin - https://www.linkedin.com/in/michaelcioni/


#############

📺 WATCH MORE VP LAND EPISODES

Inside Coffeezilla's '$10,000,000' Virtual Production Studio
https://youtu.be/FjAkmqJCbJY

Imaginario: Using AI to speed up video search and editing
https://youtu.be/4WOb5Y1Qcp0

Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
https://youtu.be/L0S9sewH61E

🎧 LISTEN IN YOUR FAVORITE PODCAST APP
Apple Podcast: https://ntm.link/vs-apple
Spotify: https://ntm.link/vs-spotify
Overcast: https://ntm.link/vp-overcast

#############

📝 SHOW NOTES

Will we be filming less in a world with AI? A chat with Frame.io's Michael Cioni [NAB 2023]
https://www.youtube.com/watch?v=qjM1HO3Xghg

REDucation
https://www.red.com/reducation

Light Iron: A Panavision Company
https://www.panavision.com/post-production

HuggingFace
https://huggingface.co

Y Combinator
https://www.ycombinator.com

Remini
https://remini.ai

Evoto
https://www.evoto.ai

eMastered
https://emastered.com

RODE Mics
https://rode.com/en/microphones

#############

⏱ CHAPTERS

00:00 Introduction
01:40 Gen AI vs. UtilityAI
02:25 Overview of Strada
03:15 Four Ts of Strada (Transfer, Transcode, Transcribe, Tanalyze) 
08:50 Strada Stacks
09:50 Private Beta Launch Event
11:00 Consumer Technology vs. Professional Technology
14:00 Advanced AI Search and Virtual Folders
15:30 Bring-Your-Own Storage and Cloud Flexibility
26:50 Indexing and Duplicate Assets
28:55 Orchestration Layer and Timeline Visualization
30:30 Transcibe and Tanalyze (Tag & Analyze)
32:50 Unlimited Users and Pricing Flexibility
38:00 Strada as a Marketplace for AI Models
41:40 Integrating Strada with NLE
45:35 Documenting Strada's Journey on YouTube
53:15 Michael's Recommended AI Tools
53:35 Remini AI
54:40 Evoto
56:15 eMastered
57:15 Filling Skills Gap with AI
01:00:00 Michael's Thoughts on AI (NAB vs. now)
01:02:00 Limitations of Generative AI
01:04:40 AI as a Utility in Real-Life Productions
01:07:55 Potential of Mobile Filmmaking
01:12:45 Why Apple's Camera Technology is Impressive
01:19:20 Upcoming Launch and Roadmap 
01:20:10 Outro