Straight Talk with Sally Sally Sparks-Cousins

In this episode, previous guest Roger Coles shares invaluable tips on leveraging Canva for effective cross-platform content creation. Roger emphasizes the significance of audience comprehension and the development of content pillars, advocating for strategic planning over blindly following trends. He encourages experimentation while dissecting analytics to refine content strategies.Sally and Roger delve into the essential groundwork of establishing brand identity before immersing oneself in Canva's versatile toolkit.













Connect with Roger: 
Instagram: https://instagram.com/mysocialdesigner Website: https://mysocialdesigner.com We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

In this podcast, our previous guest Roger Coles shares tips for mastering Canva and crafting engaging social media content. He emphasizes filtering content through "content pillars" and choosing formats like carousels or videos. Roger advocates for experimenting and problem-solving in the dynamic realm of social media marketing.

Connect with Roger: 
Instagram: https://instagram.com/mysocialdesigner Website: https://mysocialdesigner.com We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

In this episode,  Sally shares a candid experience of hiring the wrong coach for $25,000, who relied on impersonal typed interactions during Zoom sessions. Despite initial disappointment, Sally reflects on the experience, highlighting the importance of learning from setbacks and turning them into opportunities for self-improvement in her coaching practice. Tune in for valuable insights on navigating challenges and maintaining authenticity in coaching relationships.
 
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

This podcast episode dives into the importance of building and nurturing an email list in your business, highlighting the risks of relying solely on social media platforms. Sally outlines a simple yet effective funnel framework called the "Freedom Funnel Formula" consisting of seven stages: vision, offer design, freebie creation, technology setup, marketing, sales, and optimization. The episode covers strategies for creating PDF freebies, building landing pages, automating email sequences, and following up with leads to maximize conversions. Sally emphasizes the need for both fast and slow paths in automation, ensuring no dead ends in the customer journey. Overall, the episode provides actionable insights for leveraging email marketing to grow and scale a business effectively.
 
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Learn how to use just one graphic image to sell your $3-30k offer easier and faster by joining our on-demand webinar now. Register here: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

In this episode, Sally shares her personal evolution in sales training, recalling a time when the pursuit of sales felt uncomfortable and forced. Delving into her journey of growth over the past eight years, Sally discusses the transformative power of immersion, repetition, and learning from trusted sales coaches. With authenticity at the forefront, Sally emphasizes the importance of serving the dream client and continuously refining sales techniques to overcome objections with ease. Tune in for invaluable insights on making the sales process more genuine and effective.
 
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Learn how to use just one graphic image to sell your $3-30k offer easier and faster by joining our on-demand webinar now. Register here: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

In this quick tip episode Sally, explains how a sales pipeline keeps you organized and ensures no leads are forgotten, thanks to its built-in reminders for follow-ups through various communication channels. Furthermore, she highlights the significance of data tracking, emphasizing how analyzing sales data can lead to informed, data-driven decisions and optimizations within your business. Sally also discusses how measuring key metrics helps identify areas for improvement in the sales pipeline, ultimately leading to enhanced efficiency. Lastly, she explores how a sales pipeline aids in forecasting future revenue and resource allocation, empowering businesses to make strategic decisions and plan for growth effectively. This episode serves as a valuable resource for entrepreneurs and business owners looking to streamline their sales processes and maximize their revenue potential.
 
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/ccc
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin