Strategic Differentiation #28

Join Life. Money. You.® Executive Director, Bjorn Larson, CEO of BCU, Mike Valentine, Senior Director of Integrated Marketing at BCU, Erin Macasek, along with credit union advocate, consultant, and author, George Hofheimer, to discuss the power of a differentiated strategy.

You’ll hear how the Credit Union is approaching its strategy to grow with purpose and learn key strategic principles from George’s book, Banking on a Human Scale. Listen to these experts discuss how to lean into an increasingly digital world without losing the human element of financial services.

You can pick up George’s book here: https://www.amazon.com/Banking-Human-Scale-George-Hofheimer/dp/B0C12R71W7. #financialwellbeing #strategy #credituniondifference