36 episodes

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

Strategic Storytelling Cathy Goodwin, Ph.D.

    • Business
    • 5.0 • 4 Ratings

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

    Why Power Stories Deliver More Clients Than Power Words

    Why Power Stories Deliver More Clients Than Power Words

    Many copywriting guides give you a set of "power words" to jazz up your copy. . 

    The truth is, choosing from a list of words can dilute your brand and send a distorted message.  Stories help you relate directly to your clients and t*heir* stories. 
    This episode shows exactly how to start with a story and then go on to write compelling copy for your sales pages and landing pages. Copywriting becomes infinitely easier and delivers more results when you start with your story. 

    • 10 min
    How To Add A Holiday Theme To Your "Story That Sells"

    How To Add A Holiday Theme To Your "Story That Sells"

    You run a small service-based business and you want to recognize the holidays. The big brands (such as cola drinks, sportswear, and beer) share heart-warming stories with universal impact. You need stories that resonate with prospective clients and reinforce your personal brand. This episode tells you exactly how to do this...with some general holiday marketing tips at the very end. 

    Story archetypes (free): http://cathygoodwin.com/arch
    Blog version: http://cathygoodwin.com/holidaycopy

    • 19 min
    How To Use Made-Up Stories For Your Real Business

    How To Use Made-Up Stories For Your Real Business

    Can you use made-up stories to market your real business?

    The short answer is “yes.” The longer answer is, “Only under certain conditions.”

    In this episode, we look at 2 kinds of made-up stories that can be harmful to your credibility and 1 kind of story that will almost always benefit your marketing. 

    • 10 min
    Bragging 101: Build your personal brand by telling stories

    Bragging 101: Build your personal brand by telling stories

    Many service business owners lose clients every day because they're held back by fears like ...

    "If I talk about myself people will think I'm conceited."
    "The nail that stands out gets pounded down."
    "Everybody will hate me if I start promoting my strengths." 

    The truth is, your clients want you to brag - but not by declaring how amazing you are. In this episode, you'll discover how to promote yourself with the right mix of stories and self-confidence.

    • 15 min
    "You've got a great story - but will it sell?"

    "You've got a great story - but will it sell?"

    Entrepreneurs and small business owners often believe stories just help entertain and captivate your audience. That's true, but stories do a lot more...if you have the right story.

    This episode gives you 3 questions you can ask to test your story's value as a profitable marketing partner. The right story will transform your business; the wrong story will drive away your best audience. 

    • 14 min
    Cool Business Storytelling Lessons From Some Very Uncool Music

    Cool Business Storytelling Lessons From Some Very Uncool Music

    Many business storytellers encourage us to learn from Disney movies and classic epic journey stories. In this light-hearted episode, I suggest that you might do better to take lessons from old-time country-and-western songs. 

    PBS recently called attention to the universality of this music with an 8-part primetime series, so maybe it's getting more cool. What bears study is the way these songs communicate fairly complex stories, using descriptive detail.

    • 15 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Cindy Bidar ,

Practical strategies for making a connection

Everyone talks about story telling in business, but few people provide such actionable tips. Well worth a listen!

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