17 episodes

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

Strategic Storytelling Cathy Goodwin, Ph.D.

    • Business
    • 5.0 • 2 Ratings

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

    Rebrand Your Small Business With Storytelling

    Rebrand Your Small Business With Storytelling

    You're a solopreneur or small business. Your market has changed. Your tech has changed. Maybe you've changed too. 

    Time to rebrand your business...but you know you need more than a new logo, colors, and type font. You need a new story. In fact, you need 3 new stories.  

    You'll learn exactly what kinds of stories and how to tell them. This episode is based on my Amazon ebook: Grow Your Business One Story At A Time. http://mycopy.info/kbstory

    • 15 min
    Entrepreneurs: How To Find Your Client's Secret Hot Buttons

    Entrepreneurs: How To Find Your Client's Secret Hot Buttons

    Some entrepreneurs and small business owners enjoy intuition that's so strong they're practically psychic. For the rest of us, there's research.

    The best way to gain access to your client's secret thoughts? Get them to share their stories.

    Storytelling helps you turn your client's desires into compelling marketing content. Clients will wonder if you read minds. !

    Free download: http://cathygoodwin.com/baggage
    Deeper dive: http://cathygoodwin.com/clientadvtc

    • 16 min
    How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients

    How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients

    Small business owners and entrepreneurs can use 3 highly desirable superpowers - invisibility, time travel, and telepathy - to create persuasive content that attracts your best clients. Go beyond basic copywriting to simplify your marketing and send a compelling message.

    You can expand on your powers of telepathy with my free report - Discover What Really Motivates Your Client. http://cathygoodwin.com/baggage

    If you'd like to go for a deeper dive, check out my course, The Client Advantage.

    • 11 min
    How Entrepreneurs Attract Clients By Promoting Shared Values

    How Entrepreneurs Attract Clients By Promoting Shared Values

    An entrepreneur's best clients will come with shared values. Clients recognize your values by the kind of stories you tell.
    Rather than say, "We value being client-centered," tell a story showing how you genuinely care for clients.
    This episode shows how to use stories to communicate your values and how the wrong story, inadvertently, will literally send the wrong message.

    • 17 min
    Find Your Niche By Telllng Stories

    Find Your Niche By Telllng Stories

    Entrepreneurs are encouraged to "find your niche." But exactly how do you do this? 
    On this podcast, I recommend 3 questions to ask before you work with a potential niche. What's their story? Will you get paid? And will they love you back -- that is, will they value you as an expert?
    Sooner or later, most businesses look for a niche...and this podcast tells you how. 
     
     

    • 18 min
    What motivates your clients? The answer is in their baggage.

    What motivates your clients? The answer is in their baggage.

    Entrepreneurs and small business owners: It's midnight. Do you know what's keeping your client awake?

    You know their demographics. You might have your ideal client avatar, complete with her name and picture.

    What's missing? You need to join the conversation that's going on in their minds 
    This episode helps you discover the baggage your clients bring when they arrive to work with you.
    You can learn more with this free report:
    http://cathygoodwin.com/baggage


     

    • 11 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Cindy Bidar ,

Practical strategies for making a connection

Everyone talks about story telling in business, but few people provide such actionable tips. Well worth a listen!

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