28 episodes

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

Strategic Storytelling Cathy Goodwin, Ph.D.

    • Business
    • 5.0 • 4 Ratings

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

    Use Your Business Origin Story To Grow Your Small Business

    Use Your Business Origin Story To Grow Your Small Business

    Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business." 

    In this podcast we analyze 3 examples of business. origin stories - 2 from medium-sized companies and 1 from a solopreneur. You'll discover how stories work to highlight your advantages and what pitfalls to avoid when sharing your story, so you'll get more clients and avoid sending the wrong message.

    • 11 min
    Small Business Storytelling: Your Mess Is NOT Your Message

    Small Business Storytelling: Your Mess Is NOT Your Message

    Business consultants sometimes advise small business owners, especially professional services, "Make your mess your message." 

    This advice backfires when entrepreneurs answer the "What's your story" question by talking about their "mess." You can use storytelling to support your entrepreneurship profitability - but you need to be strategic with your storytelling.

    If you liked this episode, you'll also enjoy my kindle book on Amazon - Grow Your Business One Story At A Time.

    • 20 min
    Entrepreneurship With Storytelling: No need for an origin story

    Entrepreneurship With Storytelling: No need for an origin story

    Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story."

    But business storytelling has a purpose. So you can choose from different kinds of origin stories, depending on what you need to communicate to your ideal clients.

    What makes a good origin story? And what are the pitfalls of origin stories for business storytelling? That's what we talk about here.

    This episode draws from my book, Grow your business one story at a time. 

    • 16 min
    Storytelling For Small Business Marketing: The Journey Story

    Storytelling For Small Business Marketing: The Journey Story

    Business storytelling experts tell you to share your journey story -- a story of your journey to successful entrepreneurship 

    But what if you didn't go through a struggle? Or what if you actually turn your audience away by sharing Too Much Information?

    That's what we cover in this episode, with examples of strong journey stories as well as stories that did nothing to help the storyteller's business.

    • 25 min
    Why sharing this fairy tale won't help your business

    Why sharing this fairy tale won't help your business

    Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!

    So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.

    In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work.

    From Grow Your Business One Story At A Time - an Amazon kindle book.

    • 13 min
    If your small business gets just ONE story - it's this one.

    If your small business gets just ONE story - it's this one.

    Your most important story isn't about you. It's about how you work with clients to bring them success.. 

    The story's 4 parts:  hero, crisis, solution, and outcome. You'll see how they come together for lead generation.

    You'll also hear success stories that miss the mark but are easily transformed into strategic marketing tools.

    Based on my Amazon Kindle book, Grow Your Business One Story At A Time. http://mycopy.info/kbstory 

    Learn more about stories on my website, cathygoodwin.com 

    • 17 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Cindy Bidar ,

Practical strategies for making a connection

Everyone talks about story telling in business, but few people provide such actionable tips. Well worth a listen!

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