33 episodes

Success in business and life is a constant back-and-forth of charting your course and taking the consistent steps everyday to move you forward.  Both ... are critical.

My guests on this show range from entrepreneurs starting from scratch to leaders of companies looking to scale.

For me, a show like this is all about joining forces with my guests to dig deep and create something new for you - whether that's a small insight that gets you unstuck ... or a path of massive growth through customized marketing and creative sales initiatives.

Welcome ... to Strategy + Action.

Strategy + Action Jason Croft

    • Business
    • 5.0 • 3 Ratings

Success in business and life is a constant back-and-forth of charting your course and taking the consistent steps everyday to move you forward.  Both ... are critical.

My guests on this show range from entrepreneurs starting from scratch to leaders of companies looking to scale.

For me, a show like this is all about joining forces with my guests to dig deep and create something new for you - whether that's a small insight that gets you unstuck ... or a path of massive growth through customized marketing and creative sales initiatives.

Welcome ... to Strategy + Action.

    Ep32 Barbara Tunstall - Educating First for Better Sales

    Ep32 Barbara Tunstall - Educating First for Better Sales

    Today on the show, Strategy + Action = Educating First for Better Sales

    The amazing Barbara Tunstall is on the show today!

    A dear friend and incredible Connector in the Dallas, TX tech scene, Barbara is the first person to take on the dual roles of Executive Account Manager for both the Richardson Chamber of Commerce and Tech Titans - the technology association of North Texas.

    In addition to her extensive sales experience, Barbara is a lifelong learner especially when it comes to the latest technology and all of the good it's doing in the world.  And she has a passion for sharing that knowledge with as many people as possible.

    As she explains it, in every sales role she's ever had, her first job is to educate whomever she's working with to see if the solutions she offers could be a fit for that prospect.  

    That's such a great approach for all of us to take.

    We cover strategies like that, the power of technology, and so much more in this episode.

    Make sure you reach out to Barbara on LinkedIn, especially if you're a business owner in the Dallas area.

    • 23 min
    Ep31 Chintan Sutaria - Ingredients for a Successful Acquisition

    Ep31 Chintan Sutaria - Ingredients for a Successful Acquisition

    Today on the show, Strategy + Action = Ingredients for a Successful Acquisition

    I am excited to bring this episode to you.  I know I say that a lot, but I truly am.  We've got Chintan Sutaria on the show today and his company, CalcuQuote is this incredible software company specialized in the space for contract manufacturers.  

    I've been fortunate to know Chintan for several years now back from my Dallas startup days, and I've been so impressed with him.  Not only starting this company in this great little niche area that he had very specialized knowledge in ... but also in the way that he has incrementally grown over the years.   Expanding carefully, making sure that he has a solid, amazing product.  Then a solid, amazing company. 

    When we caught up a few weeks ago, he talked about the acquisition of his company that's happened in the last couple of years.  And there were so many insights that I thought would be useful for you and wanted to have him on the show for that reason among many others, including growing his business.  But a lot of these insights apply even if you're not going to sell your company.  There's a valuable way to approach that process and even contemplating whether or not you want to could benefit your company by thinking about it in ways that maybe you never have before.  

    And of course, we get into where he's taking the company next. 

    • 48 min
    Ep30 Danny Galvez - Transformation, Gratitude, and the Strength of Service

    Ep30 Danny Galvez - Transformation, Gratitude, and the Strength of Service

    Today on the show, Strategy + Action = Transformation, Gratitude, and the Strength of Service.

    It's one thing to believe in the idea of gratitude, helping people out, and living with energy. 

    It's a whole different thing to be a shining example of it for everyone you come in contact with.

    Danny Galvez is one of those people (and I know hundreds of folks who would agree!).

    I fully believe that Danny's "giving" spirit and driving work ethic are what have attracted many of the seemingly impossible opportunities to come into his life.

    From an incredible scholarship coming out of high school to finding his passion in radio and getting on air faster than he was "supposed to", to building sales skills and meeting people who would change his business life forever, Danny's drive and positive energy have not only attracted those opportunities but allowed him to work full out to take advantage of them as well.

    Danny dives into some great stories about these moments and will be the first to tell you that finding your path and staying positive and grateful isn't easy. But it's worth it.

    Danny's new endeavor, Voice Your Life is taking his master of audio in all of its powerful forms and helping people utilize it in building their legacy.

    I encourage you to check out this episode with Danny and find a way into Danny's world.  It's a beautiful place.

    • 49 min
    Ep29 Jackie Bese - The Power of Innovative Marketing

    Ep29 Jackie Bese - The Power of Innovative Marketing

    Today on the show, Strategy + Action = Power of Innovative Marketing



    Today, we're talking to Jackie Bese.  I'm so excited to have him on the show.  I've known Jackie for several years now from Dallas and he is such a great guy.  He's somebody who really knows marketing and has been running his agency, Atomic Design & Consulting, for almost 20 years now. 



    I wanted him on the show to talk all things marketing.  kind of narrowed it into inbound a little bit but we spent a big part of the episode just digging into the state of digital marketing right now - what's working well and also some really good overall business tactics that so many people miss when they're trying to grow their company, like how to cultivate the assets you already have in your existing clients before trying to get new customers in the doors. 



    We all want the new, right?  The new client.  The new marketing tactic.  And those things are great and important.  But there are some tried and true elements to business that really help you grow, so be on the lookout for those as well as some incredible stories that Jackie has of some really unique marketing initiatives he's done recently for his clients. 



    Make sure you check out Jackie's agency at https://www.atomicdc.com/

    • 46 min
    Ep28 Garrin Bulani - Showing Up Like a Pro On Camera

    Ep28 Garrin Bulani - Showing Up Like a Pro On Camera

    Today on the show, Strategy + Action = Showing Up Like a Pro on Camera

    I had to add a little layer of style here today because I knew my guest was going to bring it, and he did!  Garrin Bulani is on the show today, and with his company, Deskrig, he's helping all of us look better on camera. 

    In this world of constant Zoom meetings, video content marketing, having to network remotely:  appearance matters.

    How you show up matters.

    I think we all grasp that concept when we go to work or we go to a networking event and (maybe) we show up to our Zooms decently in that regard. 

    But now, how our camera image looks, how the lighting looks, how the audio sounds ... there's a level of professionalism that just matters, whether we want it to or not.

    If you embrace it and you level up your game in that area, it can be an incredible competitive advantage. 

    Garrin walks us through some of the ways he helps people with all of this, not just the technical setup but actually walking them through how to show up better on camera, create content, all of that.  But we also dig into several areas that you probably haven't thought of in terms of using that competitive advantage. 

    • 40 min
    Ep27 Michelle Hecht - Purposeful Reinvention

    Ep27 Michelle Hecht - Purposeful Reinvention

    Today on the show, Strategy + Action = Purposeful Reinvention

    I'm so excited to bring you this interview with Michelle Hecht.

    She is an incredible salesperson who has gone all-in on answering that "pull" from inside to finally own her superpower of teaching and guiding people on the "human" aspect of selling and doing business.

    I am so grateful to Michelle for allowing this conversation of reinvention to go to the deep level it deserves.

    Starting over (better said:  "moving to your next level") is hard.  There's no way around it so why not approach it with that mindset and take it step by step in order to avoid the overwhelm that can come so easily as a result.

    Michelle gives us insights on how to take that first step of reinvention, embracing your true self, and the importance of listening to that inner calling.

    • 49 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

bhersley ,

Don’t miss it!

Always a great source of new ideas and motivation!

iAMrussell2020 ,

So excited for this series!

Jason and Johnathan are a fun combo that will provide a ton of value on each episode.

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