39 episodes

Welcome to Strategy for Creatives: Business minus the b******t. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.

Strategy for Creatives: Business Minus the B******t Sasha - Business Strategist

    • Business
    • 5.0 • 9 Ratings

Welcome to Strategy for Creatives: Business minus the b******t. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.

    Protecting Your Business Boundaries

    Protecting Your Business Boundaries

    Y'all know I'm a big believer in practicing self-care even in our businesses. Protecting our boundaries is just as important in our business life as it is in our home life. If we aren't practicing good self-care, we're more likely to be stressed, overwhelmed, and burnt out in our business.

    In this episode, I'm giving tips on 3 systems you can set up in your business that help protect your time and energy!

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    • 22 min
    Are You Making These Pricing Mistakes?

    Are You Making These Pricing Mistakes?

    Pricing is often an uncomfortable subject for women in business, especially women who create businesses they are passionate about. When you pour your heart, soul, and time into building a business, attaching a price feels like an emotional decision. It's not.

    Pricing has nothing to do with emotion and everything to do with business strategy. If you want to make an income from your business pricing is paramount. We need to separate your heart and your self-worth from the business you create. In this episode, I'm diving into pricing mistakes you may be making and what to do instead.

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    • 17 min
    How to Develop a Content Strategy

    How to Develop a Content Strategy

    Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service.  In this episode, I'm discussing the four content categories you need for a cohesive content strategy and how to get started building a content strategy that converts.

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    • 13 min
    Branding as a Business Strategy

    Branding as a Business Strategy

    I don't talk too often about the visual aspects of our businesses but branding can play a HUGE role in how our business is perceived. It's so important to make sure that your branding is connected to your overall business strategy so that it isn't working against the goals you're trying to achieve. In this episode, I'm discussing how good branding aligns with your business strategy and how to make sure your visuals are saying what you need them to.

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    www.snipesdesignagency.com
    www.carrylovedesigns.com

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    • 17 min
    Overcoming Imposter Syndrome

    Overcoming Imposter Syndrome

    I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your business and the things you've accomplished to get there. In this episode, I'm sharing four tips to help overcome that imposter syndrome and help you realize how truly badass you are!

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    • 16 min
    How to Do Business Activism the Right Way

    How to Do Business Activism the Right Way

    For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeling salesy or fake. Using your business as a voice for those in marginalized communities needs to start from a place of genuine ally-ship and align with your own personal beliefs.

    In this episode, I'm giving 5 tips to help your practice genuine ally-ship and how to use your business for activism without alienating your audience. 

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    • 16 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

rufree4coffee ,

Great Business How-To

So much packed into these 12 minutes it’s amazing! Great listen!

growthmindsetgal ,

Super helpful!

This podcast is amazing! Sasha really has a gift on how to help people gain more knowledge in starting their own business!

faintlyvisible ,

Realistic and practical!

Sasha is so good at breaking down big concepts into manageable bites. She gives helpful, practical advice that anyone can implement into their business. I also love the shorter episodes so I can binge any time!